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Making alternative
revenue models work: A TV
company and online
recruitment
Making alternative
revenue models work: A TV
company and online
recruitment David ArcherManaging Director, STV Ventures
20 January 2010
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Contents• Introduction to STV
• New revenue models – some examples
• Case study – STV and online recruitment
• Questions ?
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Introduction to STV• STV
- Channel 3 broadcaster for majority of Scotland since 1957
- Reach 4m Scots per month via TV
- STV Ventures tasked to drive new revenue streams
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New Revenue Models – Some Examples• Online
- stv.tv- STV Player
• VoD – content syndication opportunities. Take the content to the user- Branding ?- Sales ?
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New Revenue Models – Some Examples
Taking your brand into new areas with partners – leverage your brand trust and offer your community new services that are relevant to them and that they value
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Case study – STV & online recruitment• Huge market where STV took £0
• No print cannibalisation, unlike many key competitors
• Shift to value in current climate accelerating move from press to online
• Key components for success- Reach / marketing power - Team (recruit) - Strategy / pricing model - Platform
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Case study – STV & online recruitment• Platform
- Buy- Build- License
• Detailed review of options – Madgex selected. Why ?- Speed to market v build- Strong functionality & user experience
- Jobseeker : Search, Jobs by email, CV upload- Recruiter : Cost effective search, push to relevant candidates, CV database search,
branding- Expertise – Madgex core business & view across partner ideas - Outsource support & maintenance- Future proof technology / user experience- Not STV core business- Cost effective
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Case study – STV & online recruitment• The Story so Far
- Tougher market than anyone predicted but monetisation starting to gather momentum.
- Established player in Scottish online job market after just 10 months.
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Media power & technology working in practice
• 2010 stvjobs.com tv campaign
- It’s 2 January, people are dreading their first day back…
- See the stvjobs.com tv ad- What were you born to be ?- Take our online test and find out- Test results link directly to jobs available right now to
suit your skills
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Questions ?