Download - Making mobile count – understanding the role of m-commerce within the performance channel
![Page 1: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/1.jpg)
MAKING MOBILE COUNT
Hatice Van Leeuwen I Senior Mobile & Emerging Channel Specialist
£ 57.798
![Page 2: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/2.jpg)
UK PERFORMANCE MARKETING EXPERTS
1,600ADVERTISERS
£1.5bn
OVER 20K SALE ACTIVE
AFFILIATES
ESTABLISHED IN
2000
BESPOKEPORTFOLIO
SERVICES
240staff
![Page 3: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/3.jpg)
![Page 4: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/4.jpg)
SALES PER DEVICE
11% 11% 11% 13% 15% 16% 17% 16% 16% 15% 18% 19% 18% 18% 19% 20%
4% 3% 3% 4% 5% 5% 6% 7% 8% 8% 8% 9% 8% 9% 9% 11%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
2013M1
2013M2
2013M3
2013M4
2013M5
2013M6
2013M7
2013M8
2013M9
2013M10
2013M11
2013M12
2014M1
2014M2
2014M3
2014M4
Desktop Tablet Smartphone Other
![Page 5: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/5.jpg)
CONVERSION RATE ACROSS THE NETWORK
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
2013M1
2013M2
2013M3
2013M4
2013M5
2013M6
2013M7
2013M8
2013M9
2013M10
2013M11
2013M12
2014M1
2014M2
2014M3
2014M4
Desktop Smartphone Tablet
![Page 6: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/6.jpg)
THE MOBILE TRAFFIC/SALES DISCONNECT
Tablet traffic has
grown
exceptionally
strongly and
converts higher
than desktop
traffic
Handset traffic
has grown
strongly but isn’t
converting well:
nearly half the
rate of traffic
growth
![Page 7: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/7.jpg)
THE PATH TO PURCHASE
![Page 8: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/8.jpg)
Great stats!
But what’s in it for me?
![Page 10: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/10.jpg)
CLOSING THE LOOP
![Page 11: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/11.jpg)
CLOSING THE LOOP
![Page 12: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/12.jpg)
CLOSING THE LOOP
![Page 13: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/13.jpg)
CLOSING THE LOOP
![Page 14: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/14.jpg)
TOP MOBILE PUBLISHERS
![Page 15: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/15.jpg)
ASAP54
Founded
April 13
Social
focus
100+K
App downloads
![Page 16: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/16.jpg)
STYLECT
Launched
November
2013
320K investment
300+
swipesper user
![Page 17: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/17.jpg)
The future of mobile
![Page 18: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/18.jpg)
CROSS-DEVICE TRACKING
![Page 19: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/19.jpg)
THINK OF CREATIVE ONLINE & OFFLINE CONCEPTS
CREATE A MOBILE PRESENCE!
DONT COPY PASTE YOUR WEB STRATEGY TO A MOBILE STRATEGY
MAKE SURE TO ONLY PROMOTE MOBILE FRIENDLY ADVERTISERS
USE THE RIGHT KPIs & BUSINESS MODELS FOR MOBILE
TAKE AWAYS
![Page 20: Making mobile count – understanding the role of m-commerce within the performance channel](https://reader034.vdocument.in/reader034/viewer/2022051818/54baa99d4a7959c6298b4683/html5/thumbnails/20.jpg)
SENIOR MOBILE & EMERGING CHANNEL SPECIALIST
THANK YOU
HATICE VAN LEEUWEN
+44 (0) 20 7553 5579