Download - Making money with social media
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How can The Conversity Model help you
make money with social media?Clo Willaerts (@bnox)
mediaparade.nl, 18 April 2012
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Deze sessie is georganiseerd door:
Hét young professional platform binnen Sanoma Media. Meld je aan via www.sanomax.nl.
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Business book
Versions:• The Conversity Model
Het Conversity Model
• ePub, Kindle
Publishers:• Spectrum (NL)
• Lannoo Campus (BE)
• Amazon.com/co.uk
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If Facebook were a country...
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Social Media's Hype Cycle
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Technology trigger:shiny new objects
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Inflated Expectations
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Network effect
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Reality Check
http://www.flickr.com/photos/obeyken/4869449359/
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Disillusionment:Most Engaged Page
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Disillusionment:Biggest Twitter Audience
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Disillusionment:Most watched YouTube movie
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Disillusionment:time spent on site
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Disillusionment:time spent on site
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Enlightment
Investment:
time
money
resources
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OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
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OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
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YouTube: TrendsDashboard
http://www.youtube.com/trendsdashboard
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Facebook: fake an ad
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Facebook: spy on competition
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Facebook: SocialBakers
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Twitter: industry
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Casual monitoring by e-mail
Google Alerts
News.Me
Summify.com
NutshellMail.com
Hyperalerts.no
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OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
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T-shirt brands
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Social objectsCase: Pantene Aqua Light
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Tactic: Friendly ExpertCase: Life at Ernst & Young
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Tactic: TestimonialCase: FITagency
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OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
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Social Proof
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Social proof:event RSVP
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Tactic: Fan eventCase: BMW Fan Day
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Coupons/sampling: birthdays
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OBSERVATION
CONVERSATION
CONVERSION
INNOVATION
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Co-creationCase: Libelle Panel
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Social CRM
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Final tips
1) be findable
2) be likeable
3) be shareable
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conversity.be/blog