“Making psychology easy, friendly and fun for everyone’s everyday life”
SERVICES
BUSINESS OPPORTUNITIES
Target Groups of Customers
Target Market Segmentation
Strength-Free, digested and trustworthy resources-User-friendly website-Various content types including user-generated-Interactive sessions available
Weakness-Need to get attention for the brand new website-Controlling user-generated contents is difficult
Opportunities-Internet market is huge and fast-growing-Demand for research papers and articles on internet is steadily increasing as well as online communities-No close competitors
Threats-Since the website uses hosting services, its availability is depended on third party MARKETING STRATEGIES• Differentiation• Invitation• Integration
PROMOTIONAL STRATEGIESMarket Introduction – “Facebook Advertising”Market Penetration – “Social Media”• Facebook• Twitter• YouTube
MARKETING PLANSWOT Analysis
Revenue ExpensesNormal AdvertisementBanner AdvertisementVideo SponsorshipProduct Presentation
Salary for Permanent StaffWages for traineesComputersWeb Hosting ServiceAdvertisingOverheadsYear 1 Year 2 Year 3
£0
£5,000
£10,000
£15,000
£20,000
£25,000
£30,00018
,240
.00
21,8
40.0
0
26,6
40.0
0
17,5
29.0
0
16,6
37.0
0
17,9
17.0
0
711.
00
5,20
3.00 8,72
3.00
711.
00 4,68
2.70
7,85
0.70
Total Revenue
Total Costs
PBIT
PAT
Year 1 Year 2 Year 30
50000
100000
150000
200000
250000
36500
73000
219000Visitors
FINANCIAL PROJECTIONS
Financial Ratios Year 1 Year 2 Year 3
Return On Capital Employed 14.22% 82.00% 71.94%
Net Profit Before Tax 3.90% 23.82% 32.74%
Net Profit After Tax 3.90% 21.44% 29.47%
