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Washington DC / Paris
Making Sense of the “Femto-prise”
Peter Jarich
Research Director, Wireless & Converged Core
Current Analysis, Inc.
December 2, 2008
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Current Analysis: What Does The Company Actually Do?
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Business Telecom ServicesBusiness Network Services USBusiness Telecom Services EUTelecom Services AsiaWholesale Telecom Services Internet / Managed ServicesEnterprise Mobility USEnterprise Mobility EU
Access & ApplicationsInfrastructureBroadband InfrastructureDigital Media InfrastructureIP Services Infrastructure
Consumer Telecom ServicesWireless Services USMobile DevicesDigital Home Services USConsumer Broadband Services EUWireless Services EU
Mobile Networks & Core InfrastructureCarrier InfrastructureOptical InfrastructureWireless InfrastructureTelecom Infrastructure Services
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Current Analysis: Who Do We Sell Into – Who Do We Serve?
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Current Analysis: Who Do We Sell Into – Who Do We Serve?
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Agenda:What Will We Be Talking About?
What Is The Femtoprise? femtocell + enterprise femtocell + mobility femtocell + PBX
Femtoprise: Why? classic femtocell rationale:
– coverage– capacity– apps– tariff offload
limits of WiFi femto vs. pico costs
– CPE– install
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Femtoprise: Why Not? alternatives unknowns
Conclusions & Considerations
what is a femtocell? consumer vs. enterprise
demands? what is an enterprise?
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What Is The Femtoprise?femto + enterprise
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What Is The Femtoprise?femto + enterprise
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+
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What Is The Femtoprise?femto + mobility
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What Is The Femtoprise?femto + PBX
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Femtoprise: Why?everything you want from a residential femto…
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coverage
capacity
tariff-offload
devices
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Femtoprise: Why?everything the cellco wants from a residential femto…
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OpEx offload
affinity
3G uptake
capacity
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Femtoprise: Why?the problems with WiFi telephony
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data voice + data
vs.
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Femtoprise: Why?costs, costs, costs
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vs.
$$$ $
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Femtoprise: Why?costs, costs, costs
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vs.
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Femtoprise: Why Not?alternatives: WiFi momentum
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Femtoprise: Why Not?alternatives: WiFi momentum
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Femtoprise: Why Not?alternatives: DAS & repeater incumbency
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Femtoprise: Why Not?alternatives: pico maturity
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once upon a time there was only one…
…then the earth cooled
CDMA2000 AirWalk (OneRAN) ALU (9222 Micro) Nortel (BTS 3011) Moto
(M810, SC480) Samsung
(Spot, Flexell) ZTE (ZXCBTS)
GSM ALU (9110 Micro) Ericsson
(RBS 2308 / 2309) Huawei (BTS3002C) RadioFrame (S-BTS)
WCDMA ALU (9314 Pico) Ericsson
(RBS 3303 / 3308) Huawei (DBS 3900) NSN
(Pico WCDMA BTS)
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Femtoprise: Why Not?the unknowns
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Tech Issues PBX integration
– how important?– how easy?– which features?– added software?
mobility– in-device vs.
controller– macro RF
management– dedicated RF
battery life client-side upgrades
– PBX support– application
support
Business Issues operator interest
– big buckets– big accounts– tariff offload
operator control– roaming– management– applications
application integration consistency
– home vs. work– work vs. abroad
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Conclusions and Considerationswhat is a femtocell?
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vs.
RAN-Focus coverage capacity extensibility install options
Network-Focus installation integration management transport
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Conclusions and Considerationsenterprise vs. residential demands?
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vs.
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Conclusions and Considerationswhat is an enterprise?
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vs.
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Conclusions and Considerationswhat can we say?
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Enterprise Femtos = Logical Market Evolution
operator demands enterprise demands vendor demands
Enterprise Logic
≠ Residential Logic WiFi loading WiFi voice enterprise apps “family” control operator incentives
– costs– affinity– alternatives
tariff incentives
Residential Demands
≠ Enterprise Demands security capacity reliability installation application integration
One Size Fits All? small vs. large vertical vs. vertical mobile vs. fixed corp. plan vs. no-plan IT-led vs. operator-led coverage vs. capacity
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