Download - Making the Case for Promotional Planning
![Page 1: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/1.jpg)
part one: MAKING THE CASE FOR
BY MARK KREBS
ALWAYS FORWARD
![Page 2: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/2.jpg)
ALWAYS FORWARD
![Page 3: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/3.jpg)
EFFECTIVE PROMOTIONAL PLANNING WILL…
ALWAYS FORWARD
![Page 4: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/4.jpg)
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
![Page 5: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/5.jpg)
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
![Page 6: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/6.jpg)
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
Create helpful decision tools and systems.
![Page 7: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/7.jpg)
ALWAYS FORWARD
EFFECTIVE PROMOTIONAL PLANNING WILL…
Identify advertising spend productivity.
Aid in promotional inventory needs prediction.
Create helpful decision tools and systems.
Integrate ad decisions and financial planning.
![Page 8: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/8.jpg)
ALWAYS FORWARD
![Page 9: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/9.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
![Page 10: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/10.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
![Page 11: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/11.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
Decrease / eliminate loser items and offers.
![Page 12: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/12.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING WILL…
Increase frequency of winning items and offers.
Decrease / eliminate loser items and offers.
Decrease non-value added re-work and costs.
![Page 13: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/13.jpg)
ALWAYS FORWARD
![Page 14: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/14.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING RESULTS IN…
![Page 15: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/15.jpg)
ALWAYS FORWARD
PROMOTONAL PLANNING RESULTS IN…
Increased sales and gross margin dollars.
![Page 16: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/16.jpg)
ALWAYS FORWARD
Increased sales and gross margin dollars.
Be#er overall forecasting accuracy.
PROMOTONAL PLANNING RESULTS IN…
![Page 17: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/17.jpg)
ALWAYS FORWARD
Increased sales and gross margin dollars.
Be#er overall forecasting accuracy.
More efficient ad planning process.
PROMOTONAL PLANNING RESULTS IN…
![Page 18: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/18.jpg)
ALWAYS FORWARD
![Page 19: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/19.jpg)
ALWAYS FORWARD
part two: HOW TO IMPLEMENT PROMO STRATEGY
![Page 20: Making the Case for Promotional Planning](https://reader033.vdocument.in/reader033/viewer/2022060112/556abc22d8b42a89038b535e/html5/thumbnails/20.jpg)
ALWAYS FORWARD
Want to chat before that?
part two: HOW TO IMPLEMENT PROMO STRATEGY