![Page 1: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/1.jpg)
Making the Most of Your
Association Email List
![Page 2: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/2.jpg)
Email is Still Important
As tempting as it may be, don’t ditch email for social media only
Social media doesn’t guarantee your audience will see your message
Email is still a great way to communicate
![Page 3: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/3.jpg)
Email Challenge #1: Everyone Lumped into One Group
•Associations have multiple audiences: members, prospective members, vendors, etc.•Not all info is valuable for each group•Receiving non-targeted info will make emails less likely to be read
![Page 4: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/4.jpg)
Solution: Segment Your Email List•Create multiple email categories to segment list using your membership management software•If email tool doesn’t offer segmentation, create multiple lists•Share only pertinent info with each group
![Page 5: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/5.jpg)
Email Challenge #2: Emails Based on Marketing Goals•Don’t send emails just because its in your marketing plan •Be sure the content your association is valuable
Solution: Send emails only when your association has something important to share.•Conduct tests to find the right frequency
![Page 6: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/6.jpg)
Email Challenge #3: Not receiving/reviewing subscriber data
•Don’t use Outlook or your office email system with email lists•You miss helpful data such as open rates, click throughs, unsubscribers and more
![Page 7: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/7.jpg)
Solution: Use list dedicated software
Purchase membership management software or a dedicated email service
Regularly review association’s email statistics to find ways to improve
![Page 8: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/8.jpg)
Inspiration for Email Marketing
“Email is the new email.”
-Jordie van Rijn
![Page 9: Making the Most of Your Association Email List](https://reader034.vdocument.in/reader034/viewer/2022052509/55c6f4fdbb61eba64f8b4782/html5/thumbnails/9.jpg)
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]