Download - Malta Igaming Seminar SEO workflow
PowerPoint Presentation
Seo Introduction and Workflow
Part 1: SEO Overview
Part 2: SEO Processes
Part 3: Resources Needed
Part 4: Final Thoughts
SEO is complex! (kind of)
Search Engines use software to 'see' the internet.
Link building
Links matter
66.46%= link related
Links are votes
Best votes take time and effort to win
Part 1: SEO Overview
Part 2: SEO Processes
Part 3: Resources Needed
Part 4: Final Thoughts
Winning votes is a persuasion / communication process
Winning 'votes' is requires:
- Social competence
- Sales / negotiation skills
- A plan...
Workflow is key
Right skills, right price.
Organise people & resources
Create efficiency - Reduce costs
Get positive ROI
Workflow
The following is a 'generic' example of a sales CRM infrastructure it won't necessarily work for you!
Overall Schema of a 'sales crm' project
Collect data for tasks
Majestic for data collection
URL's from clique hunter/fresh index
Filter data for tasks
Filter using these metrics
Import to Zoho CRM
'Yes'
'Yes'
'No'
'No'
No response
No response
Part 1: SEO Overview
Part 2: SEO Processes
Part 3: Resources Needed
Part 4: Final Thoughts
SEO Team Structure
SEO Team
Org Structure : More advanced
Cost of resource
Grading people by levels.
Import level 4,
Maybe import level 3,
Locals for level 2 & 1
Offshore for level 1 and below
http://www.itjobswatch.co.uk/jobs/uk/seo.do
Relative demand is growing for SEO'ers,
http://www.itjobswatch.co.uk/jobs/uk/seo.do
Level 3
Level 2
Level 1
Level 4
Import level 4, maybe level 3, locals for level 2
http://www.itjobswatch.co.uk/jobs/uk/seo.do
Level 3
Level 2
Level 1
Level 4
Import level 4, maybe level 3, locals for level 2 &
below
Team Structure / Costs
SEO Team
Org Structure : More advanced
Org Structure : More output, less pay
http://www.itjobswatch.co.uk/jobs/uk/seo.do
Level 3
Level 2
Level 1
Level 4
Better systems, less competence needed lower staff costs
Part 1: SEO Overview
Part 2: SEO Processes
Part 3: Resources Needed
Part 4: Final Thoughts
SEO is all about people
There is no short cut on hiring the top managers. Constantly think about workflow efficiency.
SEO is vote winning, so be worth voting for.
Thanks!
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