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Managing a Publishing HousePost Graduate Diploma in
Publishing
Ambedkar University, New Delhi
Lesson 5 – Content dissemination (sales)
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Discussion
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Content dissemination
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Best Sales Channel
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Sales (simple traditional)
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Sales (online)
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Alternate sales (traditional)
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Digital sales
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Sale possibilities today
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Sales policies
• Credit period• Sales returns• Discount• Target driven incentive• Special sales• Stock clearance• Stock management
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Capturing cost centers in sales
