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MANAGING MARKETINGLOGISTICS
Professor Chip BesioCox School of BusinessSouthern Methodist University
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SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT
KEY CONCEPTS
Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.
Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.
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Relating logistics management and supply chain management to supplier networks and marketing channels
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The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car
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Aligning a Supply Chain with Marketing Strategy
• Understand the Customer
• Understand the Supply Chain
• Harmonize the Supply Chainwith the Marketing Strategy
LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY
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MARKETING MATTERSIBM’s Integrated Supply Chain—
Delivering a Total Solution for Its Customers
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LOGISTICS & SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MGMT & MKT STRATEGY
LO4
Dell: A Responsive Supply Chain
Wal-Mart: An Efficient Supply Chain
• Cross-docking
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Supply chain managers balance total logistics cost factors against customer service factors
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Advantages and disadvantages of five modes of transportation
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Railroads
• Containers
• Intermodal Transportation
• Piggy-Back or Traileron Flatcar (TOFC)
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Motor Carriers
Air Carriers and Express Companies
Freight Forwarders/Express Companies
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Pipelines
Water
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
WAREHOUSING AND MATERIALS HANDLING
Storage Warehouses
Distribution Centers
Materials Handling
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CLOSING THE LOOP:REVERSE LOGISTICS
Reverse Logistics
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MAKING RESPONSIBLE DECISIONSReverse Logistics and Green Marketing
Go Together at Hewlett-Packard: Recycling e-Waste