Download - Managing social media august 2013
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Managing Social MediaPresenter: Diana Silveira
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Agenda•Social Media Explored•Basics of a Social Media Plan•Creating a social media schedule•Tips, Tricks and Tools to succeed
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Social Media
FacebookTwitter
Pinterest LinkedIn YouTube/Vimeo FourSquare Google+ Vine Instagram Tumblr
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Social Media Explored
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Facebook• 1 Billion Users• Most Popular Social Media
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Microblogging:Your message in 150 characters
• 18-49 year old demographic• Connecting known and new users• Conversational – especially for events
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Social Media Sites in a nutshell…• Facebook: All – existing library users. • Twitter: New/Existing Users GenX, GenY and GenZ• LinkedIn: Professionals, Older
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Demographics• Pinterest: Woman, GenX• Tumblr: YA• GoodReads: Your booklovers• Instagram: 18-29
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Basics of a Social Media Plan
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• Brand Each location v Centralized Social Media
• What social media to utilize?
• Who is on the team/roles
Decisions
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Promotion, Promotion, Promotion
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DO YOU HAVE SOCIAL MEDIA PLAN?DO YOU HAVE A SOCIAL MEDIA TEAM?
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Creating a social media schedule
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BALANCING:CONTENT CURATION & ORIGINAL CONTENT
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Why is Content Curation Important?
• Growing quantity led to sinking quality• Trust is invaluable • We live in a social world• Content is powerful
http://onforb.es/16wSYYx
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Tips & Tricks to Succeed
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Basic Dos• Fill out all “information areas”• Avoid Over, Underposting or Binge Posting• Remove or Shorten the URL when sharing links• Keep your sharing RELEVENT! • Make content about fans not You
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• Keep it Simple & Brief• Be to the point• Be clear – what is your call to action?• Engage • Photos and Video are a must!
http://on.mash.to/OXTd7D
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CUSTOMIZING YOUR MESSAGE: A GAME
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WHAT SOCIAL MEDIA?
Library booksale for new public computers starts tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
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Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
WHAT SOCIAL MEDIA?
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Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
What Social Media?
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Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
What Social Media?
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WHAT SOCIAL MEDIA?
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Consider Social Media Contests• Photo Contest• Follow to Win• Trivia• Check-in Contests• Finish this sentence…
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Usage Statistics• Review Statistics as a team regularly• Focus on engagement – not just “likes”• Decide: What does success look like?
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HootSuite
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Some More Tools
FREE• Alerti/Google Alerts• Google Analytics• Topsy• Hootsuite
PAY• Wildfire
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Questions?
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Diana [email protected]
slideshare.net/dee987 delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638