Download - Mantill Williams Director, Advocacy Communications American Public Transportation Association
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Mantill WilliamsDirector, Advocacy CommunicationsAmerican Public Transportation Association
June 1, 2009
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• APTA’s Public Transportation Takes Us There campaign aims to promote the benefits of public transportation with a strong emphasis on the economic, environmental, energy and quality of life benefits.
• The Takes Us There campaign will employ a three-phased research, advocacy and communications strategy leading to the successful passage of new surface transportation legislation.
SAFETEA-LU law set to expire on September 30, 2009.
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Takes Us There Facebook
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APTA’s Green Means Go Campaign
http://www.youtube.com/watch?v=Q6qEYn9wWUA&feature=related
http://www.youtube.com/watch?v=P3LBKxp9NmU&feature=related
APTA worked with 11 universities around the country to develop Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation.
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‘GO GREEN. GO PUBLIC.’ PSATradition Media Campaign
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PSA CampaignTV
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PSA CampaignRadio
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PSA CampaignPrint
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‘GO GREEN. GO PUBLIC.’ PSASocial Media Component
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APTA’s Dump the Pump Campaign
Creating a user generated Dump the Pump contest and video submissions will be posted to You Tube.