The ASCET Project • 37
http://seebeyond.ASCET.com
Manugistics Group, Inc. (Nasdaq: MANU) is aleading provider of Enterprise Profit Optimization™(EPO) and eMarketplace solutions that help com-panies lower operating costs, enhance profitability,and accelerate growth by optimizing the supply-demand network from design and procurementthrough pricing and delivery.
Manugistics Group, Inc. (Nasdaq:
MANU) is a leading provider of
Enterprise Profit Optimization™ (EPO) and
eMarketplace solutions, helps companies
lower operating costs, enhance profitabil-
ity, and accelerate growth by optimizing
the supply-demand network from design
and procurement through pricing
and delivery. Enterprise Profit
Optimization is an emerging busi-
ness discipline made possible
through the combination of the
proven cost-reduction power of
supply chain management (SCM)
solutions and the breakthrough
revenue-generating capacity of
pricing and revenue optimization
(PRO). Manugistics is defining this
important new wave in enterprise
management and is moving aggressively
to dominate it.
Company OverviewOur solutions include our family of appli-
cation software and eMarketplace infra-
structure products, strategic consulting,
and implementation services. We offer
them to a diverse array of industries and
markets including agriculture, apparel,
footwear and textiles, chemical, consumer
packaged goods, consumer durables, elec-
tronics and high technology, energy, food
and beverage, government/public sector,
life sciences, logistics, metals, motor vehi-
cles and parts, pharmaceuticals, pulp and
paper, retail services and transport, travel
and hospitality. Our customer base of
more than 1,100 clients encompasses large,
multinational enterprises – including 8 of
the Fortune 10 – as well as medium-sized
enterprises and emerging eBusinesses.
Solutions ApproachManugistics’ solutions approach is
founded on the belief that successful com-
panies can no longer operate as separate
entities. Increased global competition,
shortened product life cycles, and the
eBusiness initiatives of new and existing
competitors are driving enterprises to pro-
vide greater levels of customer service
while shortening their time-to-market. As
a result, companies must
leverage their working rela-
tionships with their cus-
tomers, suppliers, and world-
wide subsidiaries.
Manugistics was an early
innovator in trading partner
collaboration, with our first
Internet-ready products com-
mercially available in late
1997. Our technology initia-
tives continue to focus on the
changing needs of the companies we serve,
as well as on the continually evolving
requirements of the eBusiness economy.
We have web-enabled our Manugistics
NetWORKS™ family of products through
our proprietary Manugistics WebWORKS™
architecture and have provided advanced
integration to disparate systems through
our WebConnect™ integration platform.
Through Manugistics NetWORKS
Marketplace™, our eMarketplace infra-
structure, we are addressing the eBusiness
processes enabled by the Internet, such as
auctions, dynamic pricing, procurement,
track and trace, and order and pipeline
visibility.
Manugistics tailors its solutions to the
specific needs of each client through a
three-stage process: a comprehensive
assessment of the client’s business goals,
challenges, and vision; the assembly of an
optimized solution portfolio; and the
delivery of that solution within an enter-
prise, eMarketplace, or Manugistics-hosted
environment. Enabled by the robust com-
bination of Manugistics’ Global Consulting
Services and proven solution set, and com-
plemented by global alliance partners,
these comprehensive solutions include
Enterprise Profit Optimization, Pricing and
Revenue Optimization, Supply Chain
Management, and eMarketplaces.
Enterprise Profit OptimizationManugistics is creating the world’s first
Enterprise Profit Optimization (EPO) solu-
tions, designed to drive profitable growth
through continuous optimization of the
supply-side and demand-side functions
within an enterprise’s operations and
throughout eMarketplaces. EPO combines
Manugistics’ core supply chain optimiza-
tion technology with pricing and revenue
optimization solutions, which help compa-
nies apply differential pricing strategies
and the smart allocation of capacity to
drive top-line growth and optimize prices
to increase profitability. By tightly inte-
grating pricing and marketing actions on
the demand side with the complex and
ever changing conditions of the supply
chain, Manugistics EPO solutions help
companies make the most efficient use of
all of their assets, providing the right
products to the right customers at the
right place at the right price in order to
help maximize profitability.
Pricing and RevenueOptimizationManugistics Pricing and Revenue
Optimization (PRO) solutions are designed
to deliver the benefits of new demand-side
Manugistics: Collaboration andOptimization across Supply Chain,Demand Chain, and E-Markets
Solution Provider
➤
Greg Owens,Chairman and CEO,Manugsitics
Solution Provider
➤eMarketplaces Today’s rapidly evolving eBusiness environ-
ment demands a higher level of collabora-
tion and integration among enterprises and
throughout today’s extended trading net-
works. Manugistics’ solutions for
eMarketplaces link trading partners via the
web and help optimize such critical processes
as forecast sharing, procurement, order com-
mitments, trading partner analytics, auto-
mated exception management, and global
visibility. Understanding the unique needs of
each industry, Manugistics provides solutions
for private eMarketplaces, and solutions for
public eMarketplaces that are designed to
meet the various needs of all participants.
Alliance PartnersBecause eCommerce demands a higher
level of communication and integration
among enterprises and eMarketplaces,
Manugistics is dedicated to integrating its
solutions with the leading technologies
and solutions that are critical to today’s
dynamic supply and demand networks.
Manugistics has strategic alliances with
industry-leading technology providers,
including Agile; BEA; Extricity Software,
Inc.; Hewlett-Packard Company; IBM
Corp.; Metiom; Inc., Microsoft Corp.; Moai
Technologies, Inc.; NetVendor; Siebel
Systems, Inc.; Sun Microsystems, Inc.;
Vastera; Vignette; webMethods; and Xelus,
Inc. Manugistics has also developed strate-
gic alliances with world-class consulting
partners such as Accenture, Arthur
Andersen, AT Kearney, Cap Gemini Ernst
optimization techniques to enterprises and
eMarketplaces. Employing advanced ana-
lytic capabilities, these solutions help to
enable companies to optimize the prices
they offer for all products, to all customers,
through all channels by balancing the
trade-offs between expected contribution to
margin and such strategic objectives as
market share. Our pricing optimization
solutions help meet such critical pricing
challenges as dynamically managing price
lists in response to changing conditions,
determining more effective pricing strate-
gies for customized price quotations, and
better allocating promotional dollars for
more effective buyer incentive programs.
Our revenue optimization solutions are
designed to help companies with large
fixed assets, low variable cost, and perish-
able products better utilize their assets in
the face of volatile customer demand and
revenue opportunities that expire daily.
Supply Chain ManagementFor more than 20 years Manugistics has
been driving supply chain innovation –
from computer time-share to the first
commercial supply chain applications
to the transition to client/server to the
emergence of eBusiness. Manugistics
offers targeted solutions that address a
company’s trading processes, no matter
how simple or complex the business or
how limited or far-reaching the trading
network. Our Supply Chain Management
solutions are designed to deliver a signifi-
cant return on investment – often within
a matter of months.
& Young, CSC, IBM, KPMG Consulting
LLC, and PricewaterhouseCoopers to pro-
vide world-class implementation and con-
sulting assistance to Manugistics’ clients.
In addition, a joint initiative with
Microsoft and KPMG Consulting will pro-
vide comprehensive supply chain solu-
tions designed to enable customers to rap-
idly integrate trading partners, enhance
supply chain visibility, and reduce operat-
ing expenses. The companies will inte-
grate Manugistics’ best-of-breed supply
chain offerings with Microsoft’s family of
.NET Enterprise Servers to deliver a highly
flexible, scalable, and customizable supply
chain solution for enterprises across a
variety of industries worldwide.
Proven Client SuccessManugistics has emerged as the leader in
optimization solutions by helping some of
the world’s most recognized companies
make more profitable business decisions.
We have helped clients improve their inter-
nal efficiencies and external responsive-
ness, increase their revenues, and reduce
the time and expense required to manufac-
ture and distribute their products more
profitably. Some of Manugistics’ many
industry-leading clients can be found in the
sidebar on the previous page.
Manugistics also helps power major
eMarketplaces, including Agora, Elemica,
GNX, Canadian Tire Corporation, Instill,
eConnections, Minnesota Corn Processors,
Mitsubishi Motor Sales of America
(MMSA), and The National Transportation
Exchange (NTE).
3Com
Amazon.com
Barilla
BMW AG
Boeing
BP
Canadian Tire
Caterpillar
Cisco Systems
Compaq
Deere & Co.
DuPont
eConnections
Emerson
Gap, Inc.
Harley-Davidson
Henkel
Hewlett-Packard
Hormel Foods
IBM
Kmart
Kroger
Levi Strauss & Co.
Lexmark
Marriott
Mitsubishi (MMSA)
Nabisco
Nestlé
Novartis Consumer
Ocean Spray
Philips Consumer Elec.
Philips Lighting
Revlon
Rohm and Haas
Shell Italia
Sony Music
Spalding Sports
Staples
Starbucks
Target
Texas Instruments
The Limited
Unilever
United Airlines
Manugistics’ Clients
LiveExchange full-service solutions focus ondynamic commerce needs. These best of breedsolutions are LiveExchange Enterprise,LiveExchange Marketplace, and LiveExchangeASP. A full spectrum of services are offered byMoai’s Professional Services Organization andworld-class partners.
James T. DemetriadesChairman, CEO, Founder
Paul HoffmanPresident – Americas
Kathleen MitchellSenior Vice President, Marketing and BusinessDevelopment
Barry PlagaChief Financial Officer
SeeBeyond Technology CorporationGlobal Corporate Headquarters404 East Huntington DriveMonrovia, CA 91016Phone 800.425.0541Fax 626.471.6104Email [email protected]
Solution Provider
The ASCET Project • 39
Manugistics’ industry-leading clients
include:• 8 of the Fortune 10 companies• 7 of the top 15 Fortune 500 manufac-
turing companies • 11 of the top 15 high tech companies,
including the top 6• 17 of the top 20 consumer product
companies• 7 of the top 10 retailers• Top 2 apparel companies• 4 of the top 5 chemical companies• 8 of the top 10 largest pharmaceutical
companies• 6 of the top 10 automotive parts
suppliers• 17 of the world’s 25 largest
airlines • 4 of the top 5 rental car companies• 7 of the top 10 food and agriculture
companies• Top 5 pulp and paper companies• 6 of the top 10 transportation
companies
Global PresenceHeadquartered in Rockville, Maryland,
Manugistics has global offices in: Australia,
Belgium, Brazil, Canada, France, Germany,
Italy, Japan, Mexico, The Netherlands,
Singapore, Spain, Sweden, Taiwan, and the
United Kingdom.
The company also operates North
American offices in Atlanta, Ga.; Chicago Ill.;
Denver, Col.; Irving, Tex.; Mountain View,
Calif.; Wayne, Penn.; and San Mateo, Calif.
For additional information about
Manugistics, visit www.manugistics.com.
Manugistics is a registered trademark,
the Manugistics logo, and the phrase
‘Leveraged Intelligence,’ are trademarks, of
Manugistics, Inc. Enterprise Profit
Optimization, NetWORKS, NetWORKS
Marketplace, WebWORKS, and WebConnect
are trademarks of Manugistics, Inc.
All other product or company names
mentioned are used for identification
purposes only and may be trademarks of
their respective owners. ■
Manugistics Group, Inc. (Nasdaq: MANU) aleading provider of Enterprise ProfitOptimization™ (EPO) and eMarketplace solu-tions that help companies lower operating costs,enhance profitability, and accelerate growth by optimizing the supply-demand network from design and procurement through pricingand delivery.
Manugistics Group, Inc.2115 East Jefferson StreetRockville, MD 20852-4999Phone 301.984.5000Fax 301.984.5370www.manugistics.com
Gregory J. OwensChairman and Chief Executive Officer
Richard F. BergmannPresident
Terrence A. AustinExecutive Vice President, Electronics & High Technology
Raghavan RajajiExecutive Vice PresidentChief Financial Officer
Greg CudahyExecutive Vice President, Pricing and Revenue Optimization
Dr. Robert PhillipsSenior Vice President, Chief Technology Officer
http://manugistics.ascet.com