1
Many Proven Ways To Get
More MembersTo Attend Your Meetings
(At least 8)
@ nsightmarketing913.220.7753
Associations greatly understate the degree to which
prevent them from getting more members to take action.
2
REALTOR® Magazine OnlineReal Estate Services Update
Eye on the HillBusiness Tips Newsletter
REALTOR.org EssentialsResearch Update
Real Estate Insights
30 The Daily Real Estate News4 The Washington Report
4 NAR Weekly listserv
Additional
hard
copy
Mail hitting a member’s inbox – one month example
Local Board Paper
Education Catalogs
Education Flyers
The MarketMy financesTechnology
Realtor News, 4/yr
Actuals: State Assn
Ask them – they will tell you On Common Ground, 2/yrREALTOR® AE, 4/yr
REALTOR® Magazine, 12/yr
Real Trends & IndustryPublications
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
Eight Proven Ways to Grow Meeting Attendance
3
Get clear about “WHY”
Your member’s rationale for
choosing you, someone else, or
nothing at all.
Your claim of value
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
4
2. Set Goals
S MART
What Goals Do
A few measurements will help keep focus on your goals
What is a communications goal?
5
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
6
Before SPRING GAS CONFERENCE & EXPOMarch 14-16, 2016Columbia Metropolitan Convention CenterColumbia, SC
COST EFFECTIVE LEARNING FOR YOU AND YOUR TEAM
After SAVE THE DATEMarch 14-16, 2016Columbia Metropolitan Convention CenterColumbia, SC
SIDE BY SIDE LEARNING FOR YOU AND YOUR TEAM
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
7
www.customerfocuscalculator.com
REALTORS® Political Action Committee (RPAC) is the only political action committee in the country dedicated to furthering the real estate industry. The purpose of RPAC is clear: REALTORS® raise and spend money to elect candidates who understand and support their interests. The money to accomplish this comes from the voluntary contributions made by REALTORS®. These are not members' dues, but money given freely by REALTORS® in recognition of how important campaign fundraising is to the political process. RPAC doesn't buy votes. RPAC enables REALTORS® to support the issues that are important to their profession and livelihood.
REALTORS® Political Action Committee (RPAC)is the only political action committee in the country dedicated to protecting homeownership, you, and the real estate industry.
The purpose of RPAC1. Support laws and regulations to help you do more
business
2. Create a healthy business environment for home owners, the real estate transaction and for you
3. To financially support political candidates who make decisions about laws that impact your ability to be successful.
RPAC doesn't buy votes. RPAC helps support candidates and issues that are help you:
Make (and keep) more money, and
Promote easier and more efficient real estate transactions.
RPAC funds come from your voluntary contribution. They are critical to the political process.
Donate Now
How member focused are you?
8
https://www.attentionwizard.com
Heatmap that simulates where a reader’sEye will go on a webpage or a PDF.
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
9
1. For what?
2. So What?
3. Now What?
– Mark Magnacca
5. Plan
Before you write After you write
What’s the goal?
Who’s the audience?
What will make them care?
What do you want them to do?
they:
• Overturned the sales tax on services
• Saved “save our homes” property values
• Reduced property taxes• Strengthened
homeowner tax petitions• Extended the first time
homebuyers tax credit.
1. For What?
2. So What?
3. Now What?
Go here to give
10
Tuesday, November 3, 2015 Auletto’s Catering
1849 Cooper St., Deptford Twp., NJ 08094
Registration & Breakfast begin at 9:30 a.m. Program begins at 10:00 a.m.
NJAR® ‘Educade’ 2015 Presents: Procuring Cause
REVIEW, LEARN & ACT
This course will give a review of the basics of
Procuring Cause.
You will learn nine factors that are considered in a procuring cause dispute.
Agents will identify what actions are
appropriate when working with clients and customers to avoid these types of disputes.
Just $20 per person! Includes deluxe
breakfast buffet Instructor:
Mimi Weisinger, Broker/Salesperson, ABR, CRB, CRS, ePRO,
GREEN, GRI, SRES
Approved for 2 Ethics
& 1 Core
CE Credits
Special Thanks To:
Presented By:
Registration details on back. Or Contact
BCCAR at (856) 482-1013
Tuesday, November 3, 2015 Auletto’s Catering
1849 Cooper St., Deptford Twp., NJ 08094
Registration & Breakfast begin at 9:30 a.m. Program begins at 10:00 a.m.
NJAR® ‘Educade’ 2015 Presents: Procuring Cause
REVIEW, LEARN & ACT
This course will give a review of the basics of
Procuring Cause.
You will learn nine factors that are considered in a procuring cause dispute.
Agents will identify what actions are
appropriate when working with clients and customers to avoid these types of disputes.
Just $20 per person! Includes deluxe
breakfast buffet Instructor:
Mimi Weisinger, Broker/Salesperson, ABR, CRB, CRS, ePRO,
GREEN, GRI, SRES
Approved for 2 Ethics
& 1 Core
CE Credits
Special Thanks To:
Presented By:
Registration details on back. Or Contact
BCCAR at (856) 482-1013
Tuesday, November 3, 2015 Auletto’s Catering
1849 Cooper St., Deptford Twp., NJ 08094
Registration & Breakfast begin at 9:30 a.m. Program 10:00am ‐ 1:00pm
Do you understand the concept of procuring cause?
Could your buyer be working with more than one agent at a time?
Who owns the transaction ?
Do you know there are nine important factors considered in a “procuring cause” dispute?
Learn about all of these.
Approved for 2 Ethics & 1 Core CE Credits
$10 per person Includes deluxe breakfast buffet
Instructor: Mimi Weisinger,
Broker/Salesperson, ABR, CRB, CRS, ePRO, GREEN, GRI, SRES
29 years of Experience Top producing agent for 12 years
Certif
ie
d Instructor for REBAC & REALTORS® Institu te
Special Thanks To:
Presented By:
Registration details on back. Or Contact
BCCAR at (856) 482-1013
Protect your Commission
(Let’s be honest) Too many
communicators believe that the
association –or its product or
service is the topic.
The real topic is the reader or what the
reader can do better if they attend your
meeting.
It’s not ‘us and our stuff”
Communication NOT - To Dos
These are not a calls to action | They take the focus away from saying why the member should be there
Save the date
XAR Proudly Presents
Don’t forget
Hurry
Last Chance
11
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
6. Why Simplify?
12
Hit Return more often – and other Readability statistics
In MS Word, Go to:
1. Help2. Readability Statistics
-0-
7th
2-3145“Here’s the problem with long
paragraphs: Readers make decisions about your message based not on what you’ve said or on how well you said it but on what it looks like after you’ve said it. And paragraph length is one of your message’s most important visual cues.” -Ann Wiley
How to remember to simplify
– David HammerThe art of the stop
13
Which Is Simpler?1. Limit font colors 2. Consistency in font size and layout3. Reduce column distraction
Passive sentences
The mouse waseaten by the cat
Active voice emphasizes the doerPassive voice shifts the focus of a sentence away from the doer.
14
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
15
The main purpose of our survey is benchmarking –to see if we made any gains (or lost ground) in how well we are meeting the needs of our
members.
-Karen G, State Assn. Exec.
Survey
Eight Proven Ways - InterestingEight Proven Ways to Grow Meeting Attendance
1. Answer
2. Set Goals
5. Plan
3. Segment
6. Simplify
7. Verify
4. Study/Review 8. Operationalize
16
Why do YPN events work?
1. They don’t ask for anything.
• No ask to volunteer for something, or give money. Just a simple get together to make new connections.
2. The events are LOW KEY.
• They are not a big production, or intimidating.
• Often they are at a location other than the Association office, making them even more comfortable and motivating to attend.
3. They are full of energy.
• Lots of enthusiasm and excitement never hurts!
• Events are lively, fresh and fun.
4. They are open to sharing ideasand genuinely interested in helping each other learn and grow in the business.
• There is no little fear about competition and very little ego.
5. YPN’s collaborate.
• They involve the attendees in the event from the initial invitation, most commonly via social media.
• Often Facebook is used to keep the buzz going about the event, then pictures and posts during, and of course after to talk about how fun/valuable the event was!
Their value proposition is reinforcing a culture
Why do Broker meetings work?
Bring key info from NAR meetings that are broker specific
Profile topics that Brokers care about – candidates, legal, risk reduction, economy
Joint meetings with local landlord/tenant, builders and other industry associations
Ask them to submit questions before they come to the meeting
Give them easy to use “deliverables” that they can present at their brokerage sales meetings
Facilitate a focus group with brokers – let them raise and discuss their biggest issues with each other
If you send a Broker “need to know” e-newsletter, do your research to determine the most desirable topics.