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maps… in the wild!
lessons from an exercise in popular cartography
Rob EdsallArizona State UniversityGeoFest 2007
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the inspiration
the map diary:
keep a journal of every map you
see in your everyday lifeobserve,
demonstrate how ubiquitous maps
arechallenge your
own and others’ definitions of
“map”
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the modification
photo-essay of maps as images and icons
document maps that do not serve the most “typical”
purposes of maps:- navigate
- locate
- display spatial distribution
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maps in the wild
from HCI community “cognition in the wild”: examining how people function in their natural habitat (Hutchins 1996)what is the natural habitat of maps?
not just glove compartments, textbooks, atlases, GIS screens…
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the assignment
given to Introduction to Cartography students
Arizona State students seem to
all own, or have access to, digital
cameras or camera cell
phones.task: photograph, upload,
document, explain, and comment about maps found
“in the wild.”
post on course discussion board or on public web site
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the postings
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the discussions
categorization of maps in the wild
purposes of maps in the wild
creation of a “field guide” to maps in the
wild
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the example
map imagery in political rhetoric map imagery in political rhetoric 2004-072004-07
left-leaning left-leaning imageryimagery
globe: • as eco-icon• as satire of
globalization rhetoric
• as Gaia-mother icon
(Cosgrove 2002)
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the example (cont.)
map imagery in political rhetoric map imagery in political rhetoric 2004-072004-07
right-leaning right-leaning imageryimagery
nation: • outline or silhouette map of the US, lower 48
• typically Lambert Conformal Conic or similar projection• only line work present is outline (no interior boundaries)• uniformity of interior – single color or symbol
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the comments
post-course evaluations:
“I see maps wherever I go now. It’s like a disease. You’ve turned me into a map geek with that Maps in the Wild thing…”
“MITW got me really thinking about the power of maps.”
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Maps in the Wild… adds a field component to a
traditionally technical lab course integrates popular culture and
cartography allows for a painless and empirical
introduction to (relatively) advanced critical discourse about maps
encourages critical thinking provides new “lens” through which they
can observe their world
the “lessons”: what MITW does
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maps in the wild
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maps in the wild - 2005
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maps in the wild
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maps in the wild
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maps in the wild