![Page 1: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/1.jpg)
![Page 2: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/2.jpg)
Current Job Skills: Weakest Skills
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
![Page 3: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/3.jpg)
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
![Page 4: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/4.jpg)
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
Growing footprint of marketing automation
at enterprise scale (“ERP for Marketing”)
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
![Page 5: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/5.jpg)
Current Job Skills: Weakest Skills
Tipping point in shift of media dollars to digital
formats
Growing footprint of marketing automation
at enterprise scale (“ERP for Marketing”)
Vigorous pursuit of growth via new, digitally-centred business models
THE WORLD OF MARKETING HAS NEVER BEEN MORE DIFFERENT
![Page 6: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/6.jpg)
WHO ARE THESE CHIEF MARKETING TECHNOLOGISTS?
![Page 7: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/7.jpg)
FIRST RESEARCH EVER CONDUCTED INTO CHIEF MARKETING TECHNOLOGISTS:
280 executives researched
75% North America / 25% rest of world
Current and future skills
Education and work history
Self perceptions of role
Organisational structures
![Page 8: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/8.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
![Page 9: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/9.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
![Page 10: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/10.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
![Page 11: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/11.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
![Page 12: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/12.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
![Page 13: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/13.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
Infrastructure Architects
![Page 14: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/14.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Experience Engineers
Infrastructure Architects
Data Divas
![Page 15: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/15.jpg)
12%
4%
9%
75%
TERTIARY FIELD OF STUDY
Computer Science
Other
Engineering
Math or Science
![Page 16: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/16.jpg)
CURRENT JOB SKILLS: STRENGTHS
![Page 17: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/17.jpg)
CURRENT JOB SKILLS: WEAKNESSES
![Page 18: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/18.jpg)
![Page 19: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/19.jpg)
![Page 20: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/20.jpg)
Current Job Skills: Weakest Skills
![Page 21: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/21.jpg)
THE SIX ARCHETYPES OF MARKETING TECHNOLOGISTS
Marketing Mavens
Content Curators
Media and Marketing Analysers
Data Divas
Infrastructure Architects
Experience Engineers
![Page 22: Marcos Kurowski, Managing Director, SapientNitro](https://reader030.vdocument.in/reader030/viewer/2022021500/587d4f6a1a28ab7c638b8151/html5/thumbnails/22.jpg)