Download - Marg Counter ASM
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Amity Business School
SUBMITTED BY:-
Sunny verma 45
vivek Maurya 32
vikas Dubey 44
Ashish tiwari 35
Rohit Gulati 53
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Amity Business School
About MARG COMPUSOFT
•COUNTER is a new product of MARG COMPUSOFT.
•Aim was to launch new software “COUNTER”. Basically it is a trading and
accounting software.
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Objectives of the study
�Understanding the customer perception
towards software.
�Understanding the customer response
towards various accounting and inventories
software.
� Knowledge of various kinds of software
present here, their business locations, &
employee structures.
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MANAGEMENT PRACTICES
• BY DIRECT SALES.
• BY DISTRIBUTOR.
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DIRECT SALES
• Company is basically targeting pharmaceutical
firms but now it has a plan to diversify in the
sector of FMCG, readymade garments toys
shops etc.
• Company has a sales force team which deals
in the direct sales.
• There is a team leader under which there are
4 sales executive who deals in different areas
of a particular territory.
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SALES THROUGH DISTRIBUTOR
• In Delhi, company has 6 distributors covering
North, South, East, West part of Delhi.
• And the profit margin is 60- 40 % .
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RESEARCH INSTRUMENT
• The research instrument consisted of personal interviews, which were
guided by self prepared questionnaires.
SAMPLING TECHNIQUE
• For the purpose of this survey non probability sampling technique was
employed.
SAMPLE SIZE
• As the area to be covered is large, sample size of approx 100 was taken.
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Data Analysis
� Type of billing
used by the consumer
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• Different
software used by
the consumers
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• Rating of existing
software
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• Software with
SMS & EMAIL
facilities
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• Brand awareness of
MARG COMPUSOFT
PVT. LTD
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• Awareness of
MARG COMPUSOFT
from different sources
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• Software with
no maintenance cost
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• Software with
free training
and support
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Conclusion• Many of consumers are unaware of different inventory &stock
software.
• Most of peoples are using other software they do not want to switch from one software to another.
• Lack of awareness and knowledge,in sector other than pharma they don’t have any brand image.
• Our competitors also have good hold in market. They have to compete with major players like tally, busy easy Sol.
• Company is focusing only in Delhi region they should campaign through the country.
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Recommendation
• Company is giving preference to chemist shop they should also focus in Other segment.
• We should focus on untapped market.
• Company should invest little bit more in marketing of software.
• To survive in competitive environment company should provide effective services after selling the product, in order to retain the customer.
• Company should promote its product by giving a brochures attached with newspaper. They can contract with local hawker.
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Amity Business School