Market analysis for a ease of access tourism service
Alvis (LAT)Arnor Dagur (ISL)Tarvi (EST)
The overall goal We are thinking about creating a homepage,
where teachers can book school trips for their pupils. They wont have to spend their own time on making calls to different places, planning and similar things they usually have to do before going on the trip.
We are selling a ease of access tourism service.
«Basically, our goal is to make money by making someone elses life easier.»
Customers Mostly Latvia, also possible to order trips from
other countries All aged teachers and children from kindergarden
to Secondary school People from all levels of income (inexpensive trip
based on number of students) Since it’s a new idea, innovative people and
people with an active lifestyle will be interested.
Competitors
Our smaller competitors will be bus renters and tourism companies.
Still, we won’t have any significant competition thanks to new ideas.
Pricing
An example trip from Riga to Ventspils would cost 400 euros.
This would include costs of the bus, reservations, booking and hiring of people.
Marketing
Advert or article about our project in Latvian to school homepage www.eskola.lv
Ask the governmental departments of Riga for advertisement through emails. We would give them a free trip instead of paying them money.
Make a presentation about ourself and show it to Riga Pupils Parliament so they could advertise us.
Ease of access
The company would add one or two special buses/trips for the disabled.
You can «Reserve» a trip for 1 euro a day, but we keep showing the trip on the homepage with a transparent «Reserved» written over it.
If customer changes their mind and cancels, we keep 10 percent of the money.
Also offer to take a professional photographer with you.
SWOT: Strengths
Making teachers’ life easier Better possibilities for disabled
people Prices aren’t that expensive ( one
trip is approx. 400 euros) A cheap idea, that only needs about
1000 euros to start.
SWOT: Weaknesses
Prices could be too high for some people
We don’t yet have our own buses, we have to rent them
Not enough employees We may not have enough
destinations.
SWOT: Opportunities
Opportunities to expand to other countries, other than Latvia.
To have trips for other people than students, for example: sport trips, trips for old people, romantic trips etc.
To get our own buses. To expand to other ideas regarding
tourism and ease of access.
SWOT: Threats
Would we have enough customers? Will we have enough income to pay
for our expenses? Would we have enough different
trips? Will we have competitors who use
the same idea? How will different things (gas prices,
taxis, rent, paying people) change?
Thank you for listening.