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CH: 1
INTRODUCTION
TO THE INDUSTRY
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History of the Retail Industry
The major trend in the history of the retail industry has been the transfer of sales from individual,
independent, single-product merchants to chain stores, department stores, supermarkets, malls,
and catalogs. (The chain store actually dates back as early as 700 B.C. in China.) Modern
retailing began in the United States in 1859, when The Great Atlantic and Pacific Tea Company
(A&P) became the first chain store in the country, selling tea in New York City. Soon afterward
department stores and catalog stores appeared the latter making use of the first direct mail lists to
reach customers in rural areas. By the early 1900s the beginnings of retail industry in the United
States were well established.
The A&P tea emporiums were typical of early food stores which specialized in one type of item.
A&P purchased tea in New York dockyards and sold it at substantially lower prices (50 percent)
than competitors. A&P was sophisticated in promoting its single product. Their tea emporiums
were unlike the typical general store of the nineteenth century, for they tried to create the
atmosphere of an oriental palace, evoking the Asian origins of their product. A&P also brought a
new concept into food trade when it assigned brand names to bulk teas. It popularized these teas
even further by organizing tea clubs in various cities. Tea club members received special
discount rates on A&P products. The stores also printed colorful advertising pamphlets listing tea
prices and delivery dates along with literary flourishes like poetry and essays. A&P offered
money-back guarantees and it advertised in big national publications like Harper's Weekly as
well as smaller religious publications.
When coffee became popular in the 1880s, A&P offered its own brand, Eight Oclock breakfast
coffee, which was sold in signature red bags. Though A&P would eventually expand into a chain
of supermarkets, its tea emporium beginnings contributed much to the basic understanding of
how a successful chain store should promote itself and its product.
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The catalog sales were no doubt helped by direct mailing lists, which appeared as early as 1903.
Multi-Mailing Company of New York gathered lists from phone books around the regionfrom
New England to Ohiowith a total of 600,000 names. This was valuable information because
farmers in rural areas installed their own telephone lines which were used by entire communities
with as many as 100 people serviced by one line. Companies like Multi-Mailing sought out these
telephone-line owners, believing that the rural telephone system identified prominent community
members who held influence over their fellow villagers.
Around 1900 retailers owned either small general stores or grand downtown department stores.
By World War I (19141918) the department stores were prominent. In the 1920s Sears,
Roebuck & Company and Montgomery Ward opted to add retail stores to their catalog
operations. As the number of stores spread, reaching even the more rural areas that had come torely on catalog shopping, people increasingly opted to shop in the department stores themselves.
A century after their beginnings, Sears and Montgomery Ward earned over three-fourths of their
profits in their retail stores.
In the 1930s supermarkets appeared, imitating the department stores by offering the customer
one-stop shopping. They quickly dampened business for individual merchants or single-item
shops like A&P's tea emporiums. It was far easier to go to one place and pay once, than to make
individual trips to the butcher, various produce stands, the bakery, and dry goods store.
In 1930 the King Kullen supermarket was founded in New York City. Boasting that it was the
first U.S. supermarket (a claim viewed skeptically by some industry historians), it was
nevertheless a pioneer in that type of store. Its decision to outsource, or hire out, warehouse work
led to a three-month labor strike. But the company maintained that the outsourcing decision was
good because it allowed King to be more competitive by opening more new stores and by selling
more products. In the years after World War II (19391945), the supermarket growth rate had
peaked and small independent food retailers were driven out of business by tens of thousands of
newly-opened super-markets. Many remaining independent, individual, or small-chain retailers
survived by pulling together into retail cooperatives.
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Indian Retail Industry
The India Retail Industry is the largest among all the industries, accounting for over 10 per cent
of the countrys GDP and around 8 per cent of the employment. The Retail Industry in India has
come forth as one of the most dynamic and fast paced industries with several players entering the
market. But all of them have not yet tasted success because of the heavy initial investments that
are required to break even with other companies and compete with them. The India Retail
Industry is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change in terms of
format and customer buying behavior, ushering in a revolution in shopping in India. Modern
retailing has entered into the Retail market in India as is observed in the form of bustling
shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment
and food all under one roof.
A large young working population with median age of 24 years, nuclear families in urban areas,
along with increasing workingwomen population and emerging opportunities in the services
sector are going to be the key factors in the growth of the organized Retail sector in India. The
growth pattern in organized retailing and in the consumption made by the Indian population will
follow a rising graph helping the newer businessmen to enter the India Retail Industry.
In India the vast middle class and its almost untapped retail industry are the key attractive forces
for global retail giants wanting to enter into newer markets, which in turn will help the India
Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern
retail in India could be worth US$ 175-200 billion by 2016.
India is the country having the most unorganized retail market. Traditionally it is a familys
livelihood, with their shop in the front and house at the back, while they run the retail business.
More than 99% retailers function in less than 500 square feet of shopping space. The Indian retail
sector is estimated at around Rs 900,000 crore, of which the organized sector accounts for a mere
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2 per cent indicating a huge potential market opportunity that is lying in the waiting for the
customer-savvy organized retailer.
Purchasing power of Indian urban customer is growing and branded merchandise in categories
like Apparels, Cosmetics, Shoes, Watches, Beverages, Food and even Jewellery, are slowly
becoming lifestyle products that are widely accepted by the urban Indian customer. Indian
retailers need to advantage of this growth and aiming to grow, diversify and introduce new
formats have to pay more attention to the brand building process. The emphasis here is on retail
as a brand rather than retailers selling brands. The focus should be on branding the retail business
itself. In their preparation to face fierce competitive pressure, Indian retailers must come to
recognize the value of building their own stores as brands to reinforce their marketing
positioning, to communicate quality as well as value for money.
There is no doubt that the Indian retail scene is booming. A number of large corporate houses
like the Tatas, Rahejas, Piramals, Goenkas, Ambanis, etc. have already made their foray into this
arena, with beauty and health stores, supermarkets, self-service music stores, new age book
stores, every-day-low-price stores, computers and peripherals stores, office equipment stores and
home/building construction stores. Today the organized players have attacked every retail
category. The Indian retail scene has witnessed too many players in too short a time, crowding
several categories without looking at their core competencies, or having a well thought out
branding strategy.
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Growth of the Retail Sector in India
An increasing number of people in India are turning to the services sector for employment due to
the relative low compensation offered by the traditional agriculture and manufacturing sectors.
The organized retail market is growing at 35 percent annually while growth of unorganized retail
sector is pegged at 6 percent.
The Retail Business in India is currently at the point of inflection. Rapid change with investments
to the tune of US $ 25 billion is being planned by several Indian and multinational companies in
the next 5 years. It is a huge industry in terms of size and according to management consulting
firm Technopak Advisors Pvt. Ltd., it is valued at about US $ 350 billion. Organized retail is
expected to garner about 16-18 percent of the total retail market (US $ 65-75 billion) in the next5 years.
India has topped the A.T. Kearneys annual Global Retail Development Index (GRDI) for the
third consecutive year, maintaining its position as the most attractive market for retail
investment. The Indian economy has registered a growth of 8% for 2007. The prediction for
2008 is 7.9%. The enormous growth of the retail industry has created a huge demand for real
estate. Property developers are creating retail real estate at an aggressive pace and by 2011, 500
malls are estimated to be operational in the country.
With over 1,000 hypermarkets and 3,000 supermarkets projected to come up by 2011, India will
need additional retail space of 700,000,000 sq ft (65,000,000 m) as compared to today. Current
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projections on construction point to a supply of just 200,000,000 sq ft (19,000,000 m), leaving a
gap of 500,000,000 sq ft (46,000,000 m) that needs to be filled, at a cost of US$15-18 billion.
The retail stores have mushroomed in the Tier II and Tier III cities. The participants in the retail
market hold the presence of market in the cities as a signal to their growth. It has been seen that
the retail companies have invested in the IT sector for their growth and development. The IT
sector has contributed greatly to the growth of the retail sector in India. The retail firms have
made lumpy investments in Enterprise Resource Planning System as a strategy for their growth
and development. SAP has also assumed a significant role in the growth and development of the
organized retail industry.
The sudden growth of the organized retail sector can be attributed to the ushering of the domestic
retail giants like Reliance, Pantaloons, ITC, RPG, Rahejas and the Bharti Group. The foreign
companies continue to wait in the sidelines. These prominent retail chains have adversely
affected the farmers in some states. Another viewpoint is that the farmers have rather benefited
since they were eager on the market intervention of the big retailers for the purpose of marketing
and processing of their output. Since the big retailers reap the benefits of buying directly from
the farmers, the customers can purchase the products at minimal price rates. In places like
Uttarakhand, the big retail chains are welcomed for the same purpose by the farmers. They have
helped in putting finances in the right channels of processing and packaging.
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Retailing formats in India
1. Malls:
The largest form of organized retailing today. Located mainly in metro cities, in proximity to
urban outskirts. Ranges from 60,000 sq ft to 7, 00,000 sq ft and above. They lend an ideal
shopping experience with an amalgamation of product, service and entertainment, all under a
common roof. Examples include Shoppers Stop, Pyramid, and Pantaloon.
2. Specialty Stores:
Chains such as the Bangalore based Kids Kemp, the Mumbai books retailer Crossword, RPG's
Music World and the Times Group's music chain Planet M, are focusing on specific marketsegments and have established themselves strongly in their sectors.
3. Discount Stores:
As the name suggests, discount stores or factory outlets, offer discounts on the MRP through
selling in bulk reaching economies of scale or excess stock left over at the season. The product
category can range from a variety of perishable/ non perishable goods.
4. Department Stores:
Departmental Stores are expected to take over the apparel business from exclusive brand
showrooms. Among these, the biggest success is K Raheja's Shoppers Stop, which started in
Mumbai and now has more than seven large stores (over 30,000 sq. ft) across India and even has
its own in store brand for clothes called Stop!.
5. Hypermarts/Supermarkets:
Large self service outlets, catering to varied shopper needs are termed as Supermarkets. These
are located in or near residential high streets. These stores today contribute to 30% of all food &
grocery organized retail sales. Super Markets can further be classified in to mini supermarkets
typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from of 3,500 sq ft to 5,000 sq
ft. having a strong focus on food & grocery and personal sales.
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6. Convenience Stores:
These are relatively small stores 400-2,000 sq. feet located near residential areas. They stock a
limited range of high-turnover convenience products and are usually open for extended periods
during the day, seven days a week. Prices are slightly higher due to the convenience premium.
7. MBOs :
Multi Brand outlets, also known as Category Killers, offer several brands across a single product
category. These usually do well in busy market places and Metros.
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Players in the Indian Retail Industry
Nanz in North India, Nilgiris in the South, Pantaloon in the East and Crossroad in the West were
the pioneers of the retail revolution in India. Nanz faced several obstacles in their business andhad to finally down their shutters. Nilgiris, due to some strange reason, did not see any logic to
expand beyond the southern frontiers. Pantaloon went to scale up and become bigger and bigger
to form the Future Group, that is now omnipresent in almost all formats right from small
groceries to e-tailing. Crossroads in Mumbai imparted some valuable lessons to their parent, the
Piramyd Group, who has since then gone on an expansion drive with other formats of retailing in
different cities.
The big players in Indian retail landscape now are the Future Group, Shoppers Stop, Westside,
Subiksha and RPG Spencer. The newcomers who are knocking at the gates are Reliance Retail,
Bharti Walmart and Aditya Birla Trinethra. Here, we intend to do a brief profiling of the major
players in order to understand the retail business in a better manner.
Top Companies: An Analysis
1. The Future Group
The Future Group, which was earlier known as PRIL (Pantaloon Retail India Limited) began as atrouser manufacturer in the mid 1980s. The Future Group is divided into six verticals Future
Retail, Future Capital, Future Brands, Future Space, Future Media and Future Logistics. The
Future Group started operations in the mid 1987s by incorporating the company as Mens Wear
Private Limited. The company went on to manufacture ready made trousers under the
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Pantaloons brand name. It came out with a public issue in 1991 and later changed their name to
Pantaloon Fashions (India) Limited (PFIL).
The first exclusive mens store called Pantaloon Shoppe was inaugurated in 1992. Pantaloons
went for a franchisee route to expand the number of retail outlets and by 1995, it had reached to a
crucial number of 70. The first departmental store called Pantaloons was opened in Kolkata in
1997 with an investment of Rs 0.7 million. The store was a success and recorded revenues of Rs
100 million within the first year of operations. In 1999, the companys name was changed to
Pantaloon Retail (India) Limited (PRIL).
The success of Pantaloons departmental stores encouraged PRIL to come up with other retailing
formats such as Big Bazaar to retail low cost general merchandising, and Food Bazaar to
retail food products. As of 2005, the Future Group has 3.5 million sq ft of retail space and over
100 stores across 25 cities in India. It employs more than 12,000 people and has a customer base
of more than 120 million.
Kishore Biyani, the promoter of the group who likes to address himself as Chief Knowledge
Officer has plans to launch 18 formats and over 3,340 stores, thereby turning the Future Group
into a US$7 billion company with over US$1 billion in profits by the year 2010.
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2 Shoppers Stop
Shoppers Stop, promoted by the real estate group K Raheja, was one of the first movers to have
set up a large retail outlet in New Delhi with international ambience. Shoppers Stop Ltd now
has a considerable presence all over the country with overr 7 lakh square feet of retail space and
stocks over 200 brands of garments and accessories. The stores are spread all over India with
presence in Mumbai, Delhi, Bangalore, Hyderabad, Jaipur, Pune , Kolkata, Gurgaon, Chennai &
Ghaziabad.
Shoppers Stop is also very well known for having pioneered several quality retailing concepts in
India like Crossword, Hyper city and Mother care. They are the only retailer from India to
become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS).
Shoppers Stop is positioned as a family store delivering a complete shopping experience. With
its wide range of merchandise, exclusive shop-in-shop counters of international brands and
world-class customer service, Shoppers Stop brought international standards of shopping to the
Indian consumer providing them with a world class shopping experience. Shoppers Stops core
customers represent a strong SEC A skew. They fall between the age group of 16 years to 35years, the majority of them being families and young couples with a monthly household income
above Rs. 20,000/- and an annual spend of Rs.1,50,000/-. A large number of Non - Resident
Indians visit the shop for ethnic clothes in the international environment they are accustomed to.
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The stores offer a complete range of apparel and lifestyle accessories for the entire family. From
apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands
like Lakme, Chambor, Le Teint Ricci etc., Shoppers Stop caters to almost every lifestyle need.
Shoppers' Stop also retails its own line of clothing namely Stop, Life , Kashish, Vettorio Fratini
and DIY. The merchandise at Shoppers Stop is sold at a quality and price assurance backed by
its guarantee stamp on every bill.
Shoppers Stops customer loyalty program is called The First Citizen. The program offers its
members an opportunity to collect points and avail of innumerable special benefits. Currently,
Shoppers Stop has a database of over 2.5 lakh members who contribute to nearly 50% of the
total sales of Shoppers Stop.
The Organization, in 2000, along with ICICI ventures also acquired the reputed bookstore,
Crossword, which offers the widest range of books along with CD-ROM, music, stationery and
toys. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from
their homes. Crossword currently has 18 Stores.
Realizing the role of IT way back in 1991, Shoppers Stop was among the first few retailers to
use scanners and barcodes and completely computerize its operations. Today it is one of the few
stores in India to have retail ERP in place, which is now being integrated with Oracle Financials
and the Arthur Planning System, the best retail planning system in the world. With the help of
the ERP, they are able to replicate stores, open new stores faster and get information about
merchandise and customers online, which reduces the turnaround time in taking quick decision.
Shoppers Stop has been very keen to understand the importance of distribution and logistics in
ensuring that merchandise is available on the shop floors. This has led the retail chain o
streamline its supply chain. The company has developed process manuals for each part of the
logistics chain. These modules include vendor management, purchase order management, stock
receiving systems, purchase verification and inventory build up, generation and fixing of price
and store tags, dispatch of stocks to the retail floor and forwarding of bills for payment.
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Shoppers Stop has a grand ambition to position itself as a global retailer. The company intends
to bring the worlds best retail technology, retail practices and sales to India. Currently, they are
adding 4 to 5 new stores every year.
3 Trent Westside
Established in 1998, Trent operates some of the nation's largest and fastest growing retail store
chains. A beginning was made in 1998 with Westside, a lifestyle retail chain, which was
followed up in 2004 with Star India Bazaar, a hypermarket with a large assortment of products at
the lowest prices. In 2005, it acquired Landmark, India's largest book and music retailer.
In a recently signed deal, Trent has agreed to anchor 12 malls set up by DLF Universal Ltd
across the country, at its Westside, Landmark and Star India Bazaar outlets. This amounts to
about 27 locations, totaling to about a million square feet of space.
Trent retails garments and household accessories for men, women and children, cosmetics and
perfumes at Westside, food, beverages, health and beauty products, vegetables, fruits, dairy
products, consumer electronics and household items at Star India Bazaar and books, music andstationery at Landmark.
Westside has 25 outlets across 17 cities in India offering a variety of designs and styles in
garments, footwear and accessories, as table linens, artifacts, home accessories and furnishings.
Well-designed interiors, sprawling space, prime locations and coffee shops enhance the
customers' shopping experience.
Trent also runs another chain of retail stores called Star India Bazaar. Launched in 2004, Star
India Bazaar provides a large assortment of high quality products made available at the lowest
prices coupled with a unique shopping experience. Star India Bazaar is located in Ahmedabad
and offers a wide choice of staple food, beverages, health and beauty products, vegetables, fruits,
dairy products, consumer electronics and household items at the most affordable prices.
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Trent has also recently acquired a 76 per cent stake in Landmark, one of the largest books and
music retail chains in India. Landmark commenced its operations in 1987 with its first store in
Chennai, and now has nine stores in the major metros of the country. Earlier Landmark was
focused on books, stationery and greeting cards. In 1996 it added music to its product portfolio
and also started the trend of stocking curios, toys, music, CDs and other gift items
4. Piramyd
Piramyd Retail is part of the Piramal Group, which has presence in diverse sectors spanning
Pharmaceuticals, Textiles, Real Estate, Engineering, Family Entertainment and Retail with
manufacturing operations in 19 locations across five states and employing over 18,000 people.
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ETOP Analysis.
Environmental threat and opportunity profile also known as environmental impact matrix is a
summarized depiction of the environmental factors and their likely impact on organization. TOP
is the most useful way of structuring the result of environmental analysis. It can be prepared in
the following way:
Environmental
Factors
Environmental
Analysis
Degree
Of Importance
Degree
of Impact
Economic (+) The retail Industry
module is changing
with more and more
foreign
Players interested to
feature in Indian
market for e.g. Wall
mart.
(+) The retail industry is
growing at the rate of 40
per cent per annum.
(-) The global
downturn has affected
the retail industry in a
very bad manner.
(-) They face growing
and new competition
from domestic and
potential international
2
2
3
2
2
3
3
2
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players that may
adversely affect the
competitive position
and the profitability.
(+) Challenges for
organized retail are
Availability of skilled
manpower, Supply
chain issues, and
Category wise status of
supply chain.
2 3
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Technological (+) With the passage of
time the retail industry
is expanding through
even technological
aspects like Online
Retailing.
(+) With the passage of
time the organised
retailers score over the
unorganised players,
giving both cost and
service advantages.
(+) RTG provides a
wide range of
consulting services
focused on the needs
of its clients. They
include, Customer
RelationshipManagement (CRM),
Distribution &
Logistics (Supply
Chain), E-Retailing.
3
3
3
2
3
2
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Social (+) Change in life style
pattern with the
availability of all
brands and valuables
within one roof.
(+) Establishment of
Retailer co-operatives
will maintain
warehouses etc. to
work as a distribution
centre for the member
retailers and can help
Indian retailer attain
a respectable position
in the relationship
matrix.
(+) Multinational
retailers are now
looking to enter into
India and trying to
share their culture
with us.
3
3
3
2
3
2
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Degree of Importance is rated on 3-point scale with 1 -Representing Low,
2 -Representing Medium &
3 - Representing High Importance.
Degree of Impact is rated on 3-point scale where 3 - Represents High,
2 - Represents Medium &
1 - Represents Low Impact.
(+) Opportunity (-) Threat
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CH 2:
INTRODUCTION OFCOMPANY
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Introduction of company profile
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Introduction about [G-3]:-
Mr. Shankarlal patel was very intelligent & knowledgeable person. He was very great
businessman. After completed his study he thought to create something Unique in the wonderful
world of Fashion in surat city & he wanted to made people of surat very fashionable & trendy, so
he started one small shop named AAKAR BOUTIQUE which was located at Lalgate, surat. At
that time he kept very beautiful & exclusive ranges of all types of fashionable clothes in his
boutique so more & more people came to bought different variety of clothes to looking
themselves very Gorgeous. After some times when he got good response from the people he dare
to thought to open a huge departmental store. After checked out various aspects he was going to
become his Dream true & then in the golden year 1985 Mr. Shankarlal patel innograted the
Departmental store named [G-3].
At the starting period Shankarlal was face of some problems but after some period of times [G-3]
was became very famous in south Gujarat. Then after he never looks back & got more & more
success. From last Decade [G-3] is very reputed & popular departmental store. Now a days the
both [G-3] stores are handled by Mr.Kirtibhai (son of Mr. Sankarlal Patel) [G-3] Store is
known for its luxurious collection ranging from rich ethnic to natty Western wear. Apart from
spicing up mens attire with an ensemble of casuals as well as occasion-wear, the store adds a lot
to ladies wardrobe with exotic sarees, dress materials, Punjabi suits. Embroidered suits, suits
with zari work from all over India. [G-3] Store is quite popular for its constant innovation and
impeccable finish. With an emphasis on variability and an ethos of less is more, the outfits are
essentially minimalist and aimed at the urban woman. Sensuality and elegance are the
watchwords.
[G-3] Surat is really a great shopping malls a of Surat.[G-3] has been divided in different
department where one can shop according to their choice.[G-3] Surat is located at Ghoddod
road.[G-3] Store is popular among young and elders because the store provides luxurious and
latest local to western fashion garments. One can find excellent collection for ladies wear and
Wedding collections. Apart from formal dresses the store also has casual dresses. With exclusive
sarees, dress materials, Punjabi suits. Embroidered suits, suits with zari work from all over India.
[G-3] at Ghoddod road have more collections than that one in Lalgate
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Products of [G-3]
MENS & BOYSWEAR
GIRLS WEAR LADIES WEAR
1)Ethnic wear:-
Kurta-paijama
Sherwani
Jodhpuri suit
Dhoti kurta
Coat suit
Blezer suit
2)Casual wear:-
Jeans
T-shirts
Shirts
Trousers
Capri
Accessories
1)Ethnic wear:-
Indo-western suit
Salwar suit
Choli suit
Choli saree
Party wear Frock
Midis
2)Casual wear:-
Jeans
T-shirts
Tops
Capri
Jackets
Accessories
1)Ethnic wear:-
Sarees
Chaniya cholies
Choli sarees
Salwar suit
Choli suits
Indo western suit
2)Night wear:-
Nighty
Night-suits
Gown
Kaftans
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Ethnic wear:-
Kurta paijama Sherwani
Jodhpuri suit Dhoti kurta
Blezer suit Suit
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Casual wear:-
Jeans T-Shirts
Trousers Shirts
Capris Accessories
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http://images.google.com/imgres?imgurl=http://www.bestclothes4u.com/images/a55.bmp&imgrefurl=http://www.bestclothes4u.com/index.php?main_page=index&cPath=401&usg=__jDxnQ-lwwhNwbTi5Ew2AheKVsKQ=&h=650&w=650&sz=1240&hl=en&start=2&um=1&tbnid=i1QwGZpjpZCFvM:&tbnh=137&tbnw=137&prev=/images?q=photos+of+boys+accesries&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://www.v2intex.com/pcat-gifs/products-small/boys-trousers.jpg&imgrefurl=http://www.indiamart.com/company/830926/&usg=__t62QMKNenXm1H9_Lqpp7llCVRsU=&h=250&w=250&sz=6&hl=en&start=4&um=1&tbnid=izUHrn2fC_f78M:&tbnh=111&tbnw=111&prev=/images?q=photos+of+boys+capry&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://img.alibaba.com/photo/11032031/Boys_Denim_Capri_Trousers.summ.jpg&imgrefurl=http://www.alibaba.com/countrysearch/UK-suppliers/Capri.html&usg=__PQG4JW-f6TeY1jrXQeNxLkaqqbY=&h=100&w=91&sz=3&hl=en&start=9&um=1&tbnid=lN6ecNKLon57WM:&tbnh=82&tbnw=75&prev=/images?q=photos+of+boys+capry&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://images.google.com/imgres?imgurl=http://www.germes-online.com/direct/dbimage/50344791/Polo_Shirt.jpg&imgrefurl=http://www.germes-online.com/catalog/69/132/t_shirts.html&usg=__I9hnQPdoymZxtXzaffkfjmfsCOs=&h=360&w=360&sz=26&hl=en&start=1&um=1&tbnid=7lkAimkIg34FpM:&tbnh=121&tbnw=121&prev=/images?q=photos+of+shirts&um=1&hl=en&rlz=1T4GGLJ_enIN273IN273http://www.google.com/imgres?imgurl=http://www.mistershape.com/blog/images/dnabig.jpg&imgrefurl=http://www.adobeforums.com/webx/.59b6ae22&h=345&w=350&sz=23&tbnid=fB4ykmiqqfaO0M::&tbnh=118&tbnw=120&prev=/images?q=photos+of+T-shirts&hl=en&usg=__LnkUzsHbtrPtmYHbpM9FDT7XzOI=&ei=niiJSeT5O9K1kAX19LmzDg&sa=X&oi=image_result&resnum=2&ct=image&cd=1 -
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SWOT Analysis of [G-3]
Strengths of [G-3]
Collection in every category of the product attracts the customer.
The product is marketed and sold in a very innovative manner.
The Brand Image of the company is Excellent.
The product line at [G-3] has variety of product options so that the customers have
numerous choices to choose from.
Different ranges of products are available.
The Fabric of the products provided by them is of superior quality.
[G-3] products ranges are very much stylish.
Weaknesses of [G-3]
Undifferentiated product or services (i.e. in comparison with its various competitors).
Lack of various schemes and sale discounts.
Lack of bringing new innovative in the store.
Opportunities for [G-3]
[G-3] has a very good opportunity to enter into markets of various other cities.
Moving into new market segments that offer improved profits.
To give franchises in other cities to develop their business share.
It can start new segments of product line which can be very beneficial & profitable.
Threats for [G-3]
The pricing of [G-3] in some product range is extremely Premium which is the biggest
threat for [G-3].
It also has price war with its competitors.
Competitors have superior access to channels of distribution.
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It should be noted that the word "Research Methodology" is frequently used when research
method" would be more accurate. (This is a classic example of word inflation.) For example,
"Since students were not available to complete the survey about academic success, we changed
our methodology and gathered data from instructors instead". In this instance the methodology
(gathering data via surveys, and the assumption that this produces accurate results) did not
change, but the method (asking teachers instead of students) did.
Research Methodology includes the following concepts as they relate to a particular discipline or
field of inquiry:
1. A collection of theories, concepts or ideas,
2. Comparative study of different approaches, and
3. Critique of the individual methods.
Methodology refers to more than a simple set of methods; rather it refers to the rationale and the
philosophical assumptions that underlie a particular study relative to the scientific method. This
is why scholarly literature often includes a section on the methodology of the researchers. This
section does more than outline the researchers methods.
Another key (though arguably imprecise) usage for methodology does not refer to research or to
the specific analysis techniques. This often refers to anything and everything that can be
encapsulated for a discipline or a series of processes, activities and tasks. In the documentation of
the processes that make up the discipline that is being supported by this methodology that is
where we would find the "methods" or processes. The processes themselves are only part of the
methodology along with the identification and usage of the standards, policies, rules, etc.
Research can also fall into two distinct types:
Primary research
Secondary research
Research is often conducted using the hourglass model Structure of Research. The hourglass
model starts with a broad spectrum for research, focusing in on the required information through
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the methodology of the project (like the neck of the hourglass), then expands the research in the
form of discussion and results.
The Research Process
Step 1 - Formulation of Research Problem
Identification of the problem is the starting point of the research process. This is the 1 st step in the
research process. It is the most important step in the research process. In business researches are
basic researches, which are done to augment the knowledge of that particular discipline. In most
of the cases business researches are the applied researches. They can be seen as Problem
Solving Process or Opportunity Tapping Process or Customer Analysis Process.
My research problem is to study the market analysis of mens wear of [G-3].
Step 2 - Learning Objective
Each work/task/project is done by some or the other reason. Each work is done with some or the
other specific objective. Each project has its own certain objective. Here, in this project, the
objective for the project is divided into two basic points. The first is the Primary Objective and
second being the Secondary Objective.
Primary Objective:
The Primary objective or I can say the main objective of the project is market analysis of mens
wear of [G-3].
Secondary Objectives:
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1]To understand as to what is the image of the [G-3] among the general public, this will help in
determining its market share.
2] For knowing the people views and comments about [G-3] store why do people like the
store/which are the factor that make good image of [G-3].
3] To ask the respondent whether what factor makes the [G-3] a good cloth retailer.
Step 3 - Formulations of Research Design
After formulating of the Research Problem, the next step is to formulate the Research Design. In
this it include the types of method that will be used for conducting the study for the particular
problem. The research design is classified in to 3 types of design
1. Exploratory Design.
2. Casual Design.
3. Descriptive Design.
Exploratory Design
This type of design is used for only discoveries and invention of information which is generally
based on the secondary data.
Causal Design
Causal Design is used when researcher is interested in knowing cause and effect relationship
between the two or more variables.
Descriptive Design
This type of design is used when one want to study the characteristic of certain groups such asage, income, occupations, perception, behavior, etc. Descriptive design are well structured as
compared to exploratory designs
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As my project is entitled asmarket analysis of mens wear of [G-3], here I need to know the
perception and response of the respondents, which form a characteristic description. My project
topic also falls under the category of Descriptive design.
Step 4 - Selections of Sources of Data
The third step in the Research Process includes selections of Sources of Data. This step is related
to from where the data will be selected. It is very much important to select the appropriate source
of data which is very much necessary while conducting the survey. There are two types of
sources are available from which one can select the data.
Primary Data
Secondary Data
Primary data are those data that are collected for the first time. This data is never used before by
any one. According to my topic for accessing the market analysis of mens wear of [G-3], I
have collected primary data through Personal Survey.
Secondary data are those that are not collected for the first time. They are gathered and collected
through various sources such as newspaper, magazine, radio, etc. In my project I have collected
secondary data from the Internet to get the information about my topic.
Step 5 - Decisions on Data Collection Techniques
The fourth step of the research process is about decision on data collection techniques. Data
Collection Techniques are the ways in which information is gathered. Also, there are various
ways to collect the data. Some of them are Observational Method, Experimental Method,
Etc. According to my topic, I have chosen to do Personal Survey as it the best method for my
survey.
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To know the market analysis of mens wear of [G-3] one needs to contact local people and
local users and collect the data, as it is the response of the respondents only on which the my
topic is being judged. Survey Method proves beneficial in this type of survey where a particular
no. of population is under study.
Data Collection technique needs to be done or performed with due care as it is very much
necessary to determine the answer of the data in an appropriate and accurate manner.
Step 6 - Determining Sampling Design & Sampling Size
Next step in the research process to determine the sampling design & sampling size. When a
marketing research is to be carried out it has to decide whether it would be census survey or
sample survey.
When a survey is undertaken and when it is not possible to cover the entire population, the
marketing researcher has to answer a basic question; how large should the sample be? As large
sample size leads to higher cost and time consumption and lower sample size leads to
ineffective results that do not reflect the characteristics of the population. Therefore it is of
paramount importance that the sample size must be adequate.
Sample size decision when estimating proportion p is based on non-probability random sample
of size n is
n = (1- )
[S.E. (p)] 2
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Suppose we are interested in finding out feasibility of selling Branded ready to eat food items.
We believe that is 20 percent. Further, we decide that a standard error should not be more than
4 percent.
We now apply the formula.
Total Population of the Surat district urban area 20,00,000.
= Proportion of total population = 20%
S.E. (p) = Probable Error = 4
n = (1- )
[S.E. (p)]2
= 20(100 20)
(4)2
= 20*80
16
= 100*
Step 7:-Organizing and Conducting Field Survey
After preparing the questionnaire and selecting the sample design and sample size, the next step
was to organize and conduct the field survey. Two very important aspects had to be looked after
while conducting the survey.
1] Interviewing.
2] Supervision.
Interviewing seems as child play and very easy, but on the other side it is a very difficult task
because the respondents are generally resistant in giving information. It may be possible that they
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may provide inaccurate and ambiguous information. They had to be tackled with tact, initiative,
patience and intelligence. Information is to be taken from the interviewee within certain specific
time.
Supervision of the fieldwork is very important to ensure timely and proper completion of the
survey. Also supervision in a survey is to be done very carefully. Also, supervision is a lengthy
and tedious task and hinder somewhat in the survey process.
As the customers were busy and lazy creatures, it become more necessary to supervise the survey
otherwise the survey could not have got completed in proper time. Moreover, I had to run after
every individual who left half questionnaire and give silly excuses like getting very late, not
interested, feeling very sleepy and bored.
Step 8 - Processing and Analyzing of Data
The next step after completing the field survey is to process and analyzed it. The processing and
analyzing of the collected data should be done in such a manner that it reveals the main
characteristic. After completing the survey I analyzed the questionnaire response from the
respondents.
After completing the survey, I had done statistical tally marking. This helped me to get
the exact no. of frequency.
The next step what I did was that I prepared a table showing the Percentage and
Frequency.
After that I had presented the data by preparing various graphs like Pie charts, Bar charts
etc.
Step 9 - Preparing a Research Report
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Once the data has been tabulated, analyzed and interpreted; according to the market research
process, the report is to be prepared carefully. It should be taken care that the objectively,
coherence and clarity are followed. To make a good report the use of graphs are made.
Moreover, different techniques are used. The graph and techniques are self interpreted and
suggestion is given. The report should be prepared with great care otherwise, all the efforts
invested throughout the project will be vein or may not yield the eligible fruitful results.
Analytical Techniques
Analytical Techniques are the way or the manner in which the collected data is arranged,
classified and analyzed in a manner in which they can be understood. There analyzed data are
then presented through various Charts such as Bar charts, Pie charts, etc. so that the
understanding of the analyzed data is done effectively.
[1] Survey-
I had done the Survey of 100 respondents through personal survey. I had met various people and
collected information from them. The questionnaire being somewhat complicated to fill, I had to
make the respondent understand how the rating and the selection of a particular point or a feature
is to be done.
[2] Data Analysis
After the survey, the main purpose was to arrange, classify and analyze the information collected
from various respondents. Firstly I made the statistical tabulation of the information. Then I
proceeded with the making of various charts and graphs for which I took the help of Microsoft
excel. In Microsoft excel I entered the information, done the calculation and then made the
graph. Thus I completed my data analysis in this manner.
Limitations of the Project
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The first limitation is the Limitation of Field under Survey. It is because Levis is an
International Brand falling in the Worldwide Market and the field under survey was Surat
which a city in Gujarat [India]. So, I got response from only a particular slice of people.
The second limitation is Time limitation. As it is known that Surat is a wide city and is
continuously expanding day by day and the time period of the survey is 2 months. So, the
task of collecting, analyzing, processing and presenting information takes a lot of time
going to each and every nook and corner of the city is difficult. Thus, it acts as a
limitation.
The third limitation is the designing of the Questionnaire with relation to this topic. The
people of Surat are not well equipped with the higher level english and filling
Questionnaire with complicated aspects. So, it is a limitation for my project.
The fourth limitation is the gathering of information. As I have done the whole process of
survey on my own, I know it is very difficult to contact respondents in large no. and
analyze them.
The fifth limitation is the genuineness of the information. I cannot assure about the
genuineness of the information as I cant predict a persons mind. The information given
by the Respondent may or may not be correct.
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Ch 4:
Theoretical AspectOf
Study
Theoretical Aspects of the Study
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Customer is said to be the King of the Market.
A Customer is not an interruption of our work; he is the purpose of it.
A Customer is a person who brings us his wants. It is our job to handle them profitability
to him and to ourselves.
[G-3] is currently operating two stores in the Surat city and it comprises of local market
only. Thus if he wants to capture a new market segment he can open up new stores in
Gujarat.
[G-3] with its offers and sale strategy owns a good reputation.
[G-3] has develop from rags to riches
Now a days it face intense competition from various other brand outlet and malls.
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CH 5:
Findings and Analysis
ofResearch
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Data Analysis
After being finished off with the survey, the foremost duty is to do the analysis of the gathered
information. This information need to be systematically analyzed by proper evaluation
techniques to get the clear picture of the research problem. Here, as my survey is done and I have
completed my analysis of the questionnaires; now I have to present the analyzed data in a
systematic and precise manner. Due to this it becomes very much easy to identify and even
understand the problem under research. Now follows my Analysis of the Data.
Q1) CHOOSE THE AGE BRACKET FROM WHICH YOU BELONG?
15-18 1019-24 6025-30 2030 above 10
Interpretation:
The graph above one thing mainly comes to mind is that the response that we are getting is from
the youth of our country and so it is very much important and accurate to a great extent. Here it is
seen that mostly the age bracket of 19-24 years are interested in the Brand and the Company
which itself proves that the company has got a good image in the market.
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Q2) DO YOU PREFER TO BUY BRANDED CLOTHES?
Interpretation:
Here the question was asked whether the respondent prefer to buy branded clothes or not. From
the above graph we can easily determine that above 80% respondent people buy the brandedclothes which show a good amount of scope for the g: 3.
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Q3) NAME THE BRAND YOU ARE AWARE OF?
Brands Respond
entlevi's 80wrangler
65
lee 95spyker 90vanhuesan
85
pepejeans
77
mufti 60
others 248
Interpretation:
Here in this question I wanted to know the how much people are aware about the different
brands .where the LEVIS ,SPYKAR,VAN HUASEN,PEPE JEANS were the most common
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known brand .there are many other brand which the respondent replied are UCB,ALLEN
SOLLY,MUFTI,WILLS LIFESTYLE,STATUS QUQ etc. It seems from the above graph those
respondents are aware of many good brands and have vast choice for shopping.
Q4) WHICH BRANDS GIVES YOU COMFORT WEARING INFORMALS?
Brands Respondent
Zodiac 18Parkavenue
30
Color plus 12Allen solly 12VanHuesan
20
Arrow 8
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Interpretation:
In this question I wanted to ask the respondent that which brand gives them comfort in wearing
in formals. From the above graph u can easily see that park avenue which is one of the know
brand holds the position. While the arrow is the least down brand. The result are shocking but the
key is that respondent are having many vast choice during there purchase.
Q5) WHICH BRANDS IS THE BEST IN CASUAL WEAR?(Rank the following 1= best and 6=worst or last option)
Here the question was asked to respondent that which brands is best in casual wear and give the
rank do the different brand from the following. The respondent has following given rank to the
brand
Interpretation:
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Here the we can see that levis which is the most know brand in the casual wear because of its
unique product about jeans it is one of the most stylish brand endorsed by the great akshay
Kumar. We can analyze from above graph it has been given rank 1 and rank 5 equal by the
respondent
Interpretation:
The respondent has given a good rank to the pepe jeans brand. From the above graph we can
analyze that it has been given rank 2 which is runner up position. This brand is know for it jeansand stylish t-shirt.
Interpretation:
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Wrangler the name sayss all about it. The one of most comfort and stylish brand for the youth
from the above graph we can see that it has been clearly given rank 1 highest by the respondent
thus it capture good market share.
Interpretation:
Spykar one of the fastest develop brand in India also share good market share because of its
affordable price and avablity it is one of the most know brand in todays retail market thus from
the above graph you can see that it has been given rank 2 highest by the 26 respondent and rank 4
and rank 5 as lowest.
Interpretation:
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Lee is also one of the oldest brand having lots of its customer around the globe from the above
graph we can analyze that lee has secured 1 position by only 8 respondent only while 23
respondent has rank as 5th place.
Interpretation:
The status quq is one of the emerging brands in the casual wear. From the above graph we can
see that it has been given rank 4 by 33 respondents because it has good collection about t-shirt
and shirts which is also reasonable.
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Q6) WHICH IS THE MOST STYLISH BRAND IN CASUALS FOR MEN?
Interpretation:
From the above graph we can easily analyze that spykar is one the most stylish brand because of
its jeans and accessories. The respondent has given mufti 2nd highest for the most stylish brand
.this graph shows that other brand should start concentrating on the other area for their further
development and capture the market. Lee has been least down the order in the for being stylish
brand by the respondent
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Q7) WHICH BRANDS PROVIDE YOU WITH GOOD CHOICE OFACCESSORIES?
Brands Respondent
ARROW 15
LEVI'S 17
PROVOGUE 25
SPYKAR 33
PARK AVENUE 10
Interpretation:
Here the question is to check whether the different brands are having accessories for men
because the accessories for men is generally very few so its necessary for the company to have
good amount accessories for men. From the above graph we can see that spykar which is the
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ultimate brand has been selected by respondent and provogue has been selected by the 25 % of
respondent.
Q8) WHICH ARE THE AREAS THAT AFFECT YOUR BUYINGBEHAVIOUR?
Interpretation:
The question is here to know which are the factors that affect the buying decision of the
respondent. Various combine factor affect the buying behavior of consumer. From the above
graph we can determine that new variety and stylish clothing affect to most respondent. They
prefer to buy where there is new variety and comfort is also most top priority while purchasing.
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Q9) WHICH ARE THE FACTOR THAT CREATE A GOOD MARKET
SHARE FOR [G-3]?
Interpretation:
This question is to ask the respondent that which are the factor which create a good market share
for the [G-3] . from the above graph we can see that respondent has given new variety every time
a good factor which create market share and makes [G-3] a outstanding retail store for the cloth
in the Surat city. Various other factor are there which makes the [G-3] a good market leader.
From this I wanted to know that which is the basic factor for [G-3] to success.
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Q10) HOW WOULD YOU GET TO KNOW INFORMATION OF [G-3]
SALES AND SCHEMES?
Types Respondent
RADIO 17
HORDINGS 25
NEWSPAPER 20
TELEVISION 19
FAMILY ANDFRIENDS
19
Interpretation:This question is to know about how the respondent came to know about [G-3] different schemes
and discount offer. There are various medium through which companies promote its sales and
service. From the above graph we can see that hording (25%) is one of the best ways to make
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public aware about different scheme and discount. Other newspaper and family and friends are
also one of the best ways to market out scheme and offer.
Q11) ARE YOU AWARE ABOUT [G-3] POINT CARD SYSTEM?
Interpretation:The above question was to know the are the respondent aware about the point card system. From
the above graph we can determine that 65% of respondent are aware about the point card system
of the [G-3]. While 35% respondent still unaware about the point card system and [G-3] needs to
capitalize this respondent to 100%.
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Findings:-
Almost 60% respondents were the young guns age belonging to 18-24.
It is accessible from the data analysis that G-3 possesses a very strong Brand Image.
We can easily access from the data analysis that people are aware about various brands
30% People/Respondents have rated Park Avenue as an excellent comfort brand in formal
wear.
The 25% people have chosen the Levis most stylish brand.
From the survey results I have analyzed that most of the respondents prefer spykar to
buy their accessories.
I have found out that there are many factors which affect the buying behavior of
buyer but the variety and styles is important.
G-3 is one of the know stores in the Surat city because many of respondent find that it
provides with new variety every time they visit.
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Ch6:
ConclusionAndSuggestion
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Suggestions:-
Many respondent or people have said that during their purchase they have problem in
parking because it is on main road and traffic gets jam many a times. So parking facility
should need a attention.
I would like to suggest that store is having all branded clothes wear which are sometimes
costly so I would like to suggest that they should have local brand.
People are demanding good amount accessories so that should be taken into
consideration.
I would like to suggest them to open there branches in various other city of Gujarat. Sothat they can increase there more customer.
I would like to suggest that they should give a token of gift to every customer so that they
can build up a good relationship between them and customer
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Conclusion
From the survey conducted by me I have come across many conclusions. The first thing I would
like to tell that people are aware of different brands. They know which the most stylish and most
comfort wearing brand.G-3 which the most know stores in Surat provides with various different
ranges in mens wear ,ladies wear, and for kittens.
I can conclude from the suggestions from the respondents that they are very much impressed
with the style of the cloths provided by G-3, especially the shirts. From my analysis, I have
concluded that people are satisfied with the brand provided by store. Also many customers are
demanding more and improved collection from the store, this tells us that they are ready to
purchase. The Comfort and Style is the main factor which people considered while purchasing..
What I have concluded is that the Image of the G-3 as A Status Symbol is excellent.
Lastly, G-3 is definitely one of the strongest competitors having a cutting edge over the other
stores.
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BIBLOGRAPHY:
http://business.mapsofindia.com/india-industry/retail.html
http://www.economywatch.com/business-and-economy/indian-retail-industry.html
http://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-
industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-
challenges-and-opportunities1.asp
http://www.ficci.com/sector-studies.asp?secid=33
Reference Books
Marketing Management Philip Kotler & Kevin Keller.
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http://business.mapsofindia.com/india-industry/retail.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.ficci.com/sector-studies.asp?secid=33http://business.mapsofindia.com/india-industry/retail.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.fibre2fashion.com/industry-article/free-retail-industry-article/indian-retail-industry-its-growth-challenges-and-opportunities/indian-retail-industry-its-growth-challenges-and-opportunities1.asphttp://www.ficci.com/sector-studies.asp?secid=33 -
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Behavioral science Ashwatthapa.
Marketing Research G.C.Beri
ANNEXURE:
To know market analysis of mens wear on behalf of [G-3]
I Ankit Jain studying in Bhagwan Mahaveer college of business administration is
conducting a research in partial fulfillment of the 6th semester of B.B.A
programme. My research topic is to know market analysis of mens wear on behalf
of [G-3] .I assure you that all the information provided by you will be kept strictly
confidential and will be used for academic purpose only please oblige. Thank you
-: PERSONAL INFORMATION:-
NAME: - -----------------------------------
GENDER: - -------*PHONE NUMBER: ---------------------------
*INCOME: - -------------------------
OCCUPATION: - ---------------------------
Q1) CHOOSE THE AGE BRACKET FROM WHICH YOU BELONG?o 15-18
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o 19-24
o 25-30
o 30-above
Q2) DO YOU PREFER TO BUY BRANDED CLOTHES?o YES
o NO
Q3) NAME THE BRAND YOU ARE AWARE OF?---------------------- ------------------------------------------- ------------------------------------------- ------------------------------------------- ---------------------
Q4) WHICH BRANDS GIVES YOU COMFORT WEARING IN FORMALS?o ZODIAC
o ALLEN SOLLY
o PARK AVENUE
o VAN HUESAN
o COLOR PLUS
o ARROW
Q5) WHICH BRANDS IS THE BEST IN CASUAL WEAR? (Rank the following 1= best and6=worst or last option)
o LEVIS
o SPYKAR
o PEPE JEANS
o LEE
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o WRANGLER
o STATUS QUQ
Q6) WHICH IS THE MOST STYLISH BRAND IN CASUALS FOR MEN?o LEVIS
o SPYKAR
o MUFTI
o PEPE JEANS
o LEE
o WRANGLER
Q7) WHICH BRANDS PROVIDE YOU WITH GOOD CHOICE OF ACCESSORIES?o ARROW
o LEVIS
o PROVOGUE
o SPYKAR
o PARK AVENUE
Q8) WHICH ARE THE AREAS THAT AFFECT YOUR BUYING BEHAVIOUR?
o BUDGET
o AREA WISE
o VARITEY AND STYLE
o BRAND AVAILBLITY
o COMFORT
o OFFERS AND DISCOUNT SCHEME
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Q9) WHICH ARE THE FACTOR THAT CREATE A GOOD MARKET SHARE FOR [G-3]?
o ONE STOP SHOP
o LOCATION
o GOOD SCHEME AND DISCOUNT
o PRICE MATTER
o FACILITY AND AMBIENCE
o NEW VARITEY EVERYTIME
Q10) HOW WOULD YOU GET TO KNOW INFORMATION ABOUT[G-3] SALES AND
SCHEMES?
o RADIO
o
NEWSPAPER
o HORDING AND BANNER
o TELEVISON
o FROM FRIEND AND FAMILY
Q11) ARE YOU AWARE ABOUT [G-3] POINT CARD SYSTEM ?
o YES
o NO
Q12) GIVE YOUR SUGGESTION ABOUT [G-3] ?
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