Market ResearchGOES SOCIAL

A selection of slides for our 2013 SXSW PanelPicker Proposal

A Peek Behind The Social Curtain

• Social communities can reveal rich, actionable

data about customers, clients and entire markets

• Who are your fans, what do they like, what do

they do

• Learnings inform social, online and offline

marketing strategies

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PROFILE OF A BRAND’S FAN

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LIFESTYLE PROFILE

LIFESTYLE PROFILE [WHAT THEY READ]

Fan reading preferences surround personal interests and connection with people– Cooking and Entertainment interests also found

LIFESTYLE [WHAT THEY SUPPORT]

High affinity for Female and Children-related causes

LIFESTYLE [WHERE THEY GO]

Low Affinity in travel interests – top family travel interests align with the family-oriented profile

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BRAND AFFINITY FOR COMPETITORS

POTENTIAL APPLICATIONS

• Target and grow your base of engaged users, or any other

underrepresented segments

• Identifying interests in media reveals other media channels

through which to reach your fans/customers/clients

• Understand the lifestyle of your fans to best position your

brand

• Recognizing the messages, imagery, offers and promotions

your fans are responding to influences online and offline

decision making

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