B2B Online Market – India
November 2010
2B2B ONLINE MARKET IN INDIA 2010.PPT
SAMPLE
Executive Summary
Market
Drivers &
Challenges
Competition
�Total market for B2B online marketplace in India was valued at INR XX mn in 20--; Expected to
grow at a CAGR of a% to reach INR YY mn in 20--
�Comprises of online trade portals facilitating trade prospects for business houses and also
market research and information service providers
�SMEs make up a large portion of the B2B e-commerce market in India
�Growing penetration of internet and increasing needs of business houses to go global are
fostering growth in the market
�Subscriptions and advertisements from business houses forms a large part of the revenues for
players
Drivers:
• Proliferation of Internet
• Competitive advantage over other B2B platforms
• Cost effectiveness
• Movement to international markets
• High adoption rates by industries
• Ease of information availability
Challenges:
• Lack of Product and Service differentiation
• Archaic forms of conducting business
�Company 1 leads the overall market in India with Company 2 being the second largest player in this space
�Global players also have a sizeable base of consumers benefiting from their services in India with Company 3 being the largest global player in the market
�Global market for B2B online marketplaces is dominated by companies from Region 1
�Players are looking to provide more and more value added services to business houses
3B2B ONLINE MARKET IN INDIA 2010.PPT
•Market Overview
•Drivers & Challenges
•Competition
•Key Developments
4B2B ONLINE MARKET IN INDIA 2010.PPT
SAMPLE
B2B online market is showing robust growth owing to the
increasing marketing activities of SMEs
• B2B online industry comprises content based services
using a specific publishing model
� It includes market research providers, marketing
information services, credit databases, and databases used
in an operational business function
� This space is now largely being driven by online B2B
portals and industry portals/directories that are driving
communities with new social media and other platforms
across the globe
• Small and medium enterprises (SMEs) make up a
significant proportion of the B2B e-commerce market
� They constitute ~b% of the total industrial units in India
• Subscription from SMEs in an online marketplace
accounts for a large share of revenues for players
• Higher networking, marketing, publicity and
exposure prospects for smaller firms from specific
industries is driving this market
• Higher penetrations of information and
communication technologies (ICT) and internet
connections will boost the market
Overview Market Size & Growth
Source:
INR mn
g
f
e
d
c
b
a
0
a%
2014e
M
2013e
Z
2012e
Y
2011e
X
2010e
W
2009e
V
2008
U
5B2B ONLINE MARKET IN INDIA 2010.PPT
Drivers & Challenges – Summary
Ease of information availability
Cost effectiveness
High adoption rates by industries
Movement to international markets
Competitive advantage over other B2B
platforms
Proliferation of Internet
Drivers
Archaic forms of conducting business
Lack of Product and Service
differentiation
Challenges
6B2B ONLINE MARKET IN INDIA 2010.PPT
SAMPLE
Company 1 leads the online B2B marketplaces space in India
with most number of B2B suppliers
• Company 1 is the most preferred choice among B2B
suppliers across India
� About a% of the B2B suppliers across India prefer
Company 1 as a online B2B marketplace
• The second most preferred choice for online B2B
marketplace is Company 2 with a maximum of b%
B2B suppliers preferring it across India
• Among international marketplaces, Company 3
dominates in India, with a maximum of c% B2B
suppliers preferring it over other overseas players
• Global online B2B marketplace is led by players from
Region 1
� ~Around d% of the world's top online B2B marketplaces
are from Region 1, and the remaining e% are from
Region 3
� Originating from YY countries, these players are primarily
catering to ZZ B2B buyers and subscribers. However, most
of them offer a global reach to their native B2B sellers
� Most of the world’s top online marketplaces are from BB
countries like Country 1, Country 2, Country 3, Country 4
and Country 5
Overview – Competition Market Share – Number of Suppliers
Source:
m4%
m3%
m2%m1%
Company 4
Company 3
Company 2
Company 1
Preferred Online B2B Marketplaces
0 10 20 30 40 50 60 70 80 90
Company 3 P3
Company 2 P2
Company 1 P1
% of B2B Suppliers
7B2B ONLINE MARKET IN INDIA 2010.PPT
SAMPLE
Major Domestic Players (2/7)
Business Highlights
• It started its operations in 19--
• Serves customers through a network of over A industry / product marketplaces
• Has the largest network of integrated B2B marketplaces from India
• Offers B2B marketplace services like Service 1, Service 2, Service 3, Service 4, Service 5 and Service 6
• Has tied up with Company A, Company B, Company C and Company D to offer a suite of services to its existing customer base at subsidized
rates
� It offers trade accounts, recruitment solutions, payment gateway solutions, digital signature and ERP Solutions, at 20%-25% of the regular price
• Has also joined hands with financial news channel F to present ‘Company 1 Leaders of Tomorrow Awards’
Source:
Company Snapshot: Company 1
• It is India's largest online B2B marketplace connecting global buyers with suppliers through business
directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade
shows participation
• Offers a range of value-added products and services to over W members and over T mn global buyers
across industries and verticals
• Has won numerous awards over the years including Award 1 and Award 2
• Its existing investors include Company I1, Company I2 and Company I3
Description
Online Market Place 1
Online Marketplace
8B2B ONLINE MARKET IN INDIA 2010.PPT
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