Download - Market Smith Services Capabilities Dec2010
![Page 1: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/1.jpg)
Capabilities Summary
December 2010
![Page 2: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/2.jpg)
MarketSMITH Services Introduction
• Flexible contract marketing and business development service provider
• Primary Focus: Pharmaceutical, Bitotech & Life Sciences
• Chauncey Smith, Founder, has 20+ years of brand marketing, sales and business development experience
![Page 3: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/3.jpg)
MarketSMITH Services Value Proposition
• Cost effective marketing expertise that enables our clients to accelerate top line sales, profitability or brand differentiation
![Page 4: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/4.jpg)
Market Evolution
•Changing legal and regulatory landscapes are influencing promotion and advertising
•Smaller sales and marketing teams are supporting fewer brands/products
•New product introductions tend to have smaller budgets than previous years
•Creates a challenging environment for many management teams
![Page 5: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/5.jpg)
Market Response
• Many organizations crave operational productivity for any marketing investment
• MarketSMITH Services provides a creative way for companies to balance the need for specialized or general resources
![Page 6: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/6.jpg)
Early Stage Marketing Constraints
• Marketing research budgets are strained or inadequate
• Organizations can lack depth of marketing expertise to manage mix
• Marketing investment tends to be seen as an extravagance by some management teams
![Page 7: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/7.jpg)
Leadership - Dilemma
• How do you successfully encourage the marketing function to do what it does best?
• Operational Excellence?• Brand Development?• Innovation?
![Page 8: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/8.jpg)
MarketSMITH Services
• Strategic Marketing
• Clinical Communication
• Business Development
• Sales Strategy
• Patient Education
• Interim Management
![Page 9: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/9.jpg)
MarketSMITH Services Advantage• Insight Driven Strategies & Programs
o Private Equity and Exit Partnerso Reimbursemento Regulatoryo Clinical
![Page 10: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/10.jpg)
Brand Strategy Services• Brand Positioning
• Market Analysis
• Claim Research
• Clinical Communication
• Advocacy Programs
• Publication Planning
![Page 11: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/11.jpg)
Brand Management Services
• Multimedia Presentations
• Interim Management
• Sales Training
• Clinical Communication
• Annual Plan Development
• P & L Management
![Page 12: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/12.jpg)
New Business Development
• Selective engagements, based on opportunity
• Flexible engagement options
• Sales strategy development and integration
• Peer to Peer and Advocacy Marketing Programs
![Page 13: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/13.jpg)
Innovation Services
• Market Analysis
• Commercialization Plans
• Product Forecasting
• Claim Development
• Marketing Research
• New Product Development
![Page 14: Market Smith Services Capabilities Dec2010](https://reader030.vdocument.in/reader030/viewer/2022032700/55d5740fbb61eb185f8b4621/html5/thumbnails/14.jpg)
• Cost effective
• Value based unique selling proposition
• Broad functional marketing expertise
• Smart and flexible resourcing alternative
BENEFITS: