THE 2013 EDITION | 1
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Over the past 269 years, the Sotheby’s name has become renowned as a marketer for many
of the world’s most valuable and treasured possessions. Sotheby’s International Realty, in
keeping with this extraordinary reputation, has become a globally recognized leader in
the representation of distinctive real estate. In essence, the Sotheby’s International Realty
brand has become synonymous with quality and service and is the most far-reaching,
interconnected luxury real estate brokerage network in the world.
In working collaboratively with our Sotheby’s International Realty affiliates, ONE Sotheby’s
International Realty executes intelligent, innovative and strategic sales and marketing
programs, delivering maximum results and an exceptional level of service. By utilizing the
Sotheby’s brand’s in-house partnerships and resources, and by drawing upon the immense
experience of our associates, ONE Sotheby’s International Realty is uniquely positioned to
present real estate opportunities to an internationally diverse and qualified client base.
4 | ONE SOTHEBY’S INTERNATIONAL REALT Y
THE 2013 EDITION | 5
CONTENTSS O T H E B Y ’ S | A G L O B A L B R A N D
The Story
Capitalizing on centuries of prized relationships
S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y | T H E N E T W O R K
Global reach, instant recognition
S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y | B E N E F I T S & A D V A N T A G E S
Worldwide media
The power of our brand
Sotheby’s publications
SothebysRealty.com
Our digital advantage
SothebysRealty.com - Mobile & Youtube
Media partnerships
Marketing plan
O N E S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y
The undisputed luxury leader in South Florida
By the numbers
Market share totals
Company sponsored events
International networking
Local marketing efforts
ONE Sotheby’s International Realty publications
ONESothebysRealty.com
Retail Marketing Program
Social media
Exclusive development projects
Community Involvement - ONE for one
Community Involvement - ONE | CIFO project
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Sotheby’s was founded in London on March 11, 1744,
when Samuel Baker auctioned “ several hundred scarce
and valuable books” from the library of the Rt Hon Sir
John Stanley for a few hundred pounds. The story of
Sotheby’s expansion beyond books to include the best
in fine arts and jewelry is also the story of the global
auction market, defined by extraordinary moments
that continue to capture the world’s attention.
In 2004, Sotheby’s Holdings forged an alliance with
Cedant Corporation, now Realogy Corporation, to
create a long-term, multi-national presence in the
world of luxury real estate.
SOTHEBY’S BRANDS
• Sotheby’s Auction House
• Sotheby’s International Realty
• Sotheby’s Diamonds
• Sotheby’s Institute of Art
• Sotheby’s Wine
Together, these brands form an alliance unwaveringly
committed to the highest level of quality and remain one
of the most storied names in global business.
Sotheby’s New York, May 2012 | The Impressionist & Modern Art Evening Sale totaled an amazing $330,568,550, the second-highest total for a Sotheby’s auction.
THE STORY
8 | ONE SOTHEBY’S INTERNATIONAL REALT Y
THE 2013 EDITION | 9
Sotheby’s maintains more than 15 auction locations
throughout North America, Europe, Asia, and Australia,
and has an annual turnover in excess of $6 billion.
In turn, Sotheby’s International Realty has many
exclusive opportunities to market to auction house
clients, including print and interactive advertising and
exclusive event sponsorship opportunities.
Sotheby’s New York, 2012 | Edvard Munch’s The Scream sells for $119.9 million, becoming the world’s most expensive work of art ever to sell at auction.
PRIZED REL ATIONSHIPSC A P I T A L I Z I N G O N C E N T U R I E S O F
SOTHEBY’S AUCTION HOUSE CLIENTS
71OF FORBES 100
WORLD’S RICHEST PEOPLE
86OF FORBES
TOP 500 CEOs
253OF FORBES 400
RICHEST AMERICANS
12OF FORBES 400
50 UNDER 40 LIST
78OF FORBES 100
RICHEST AMERICANS
60OF WORTH MAGAZINE´S
BENEFACTOR 100 LIST
10 | ONE SOTHEBY’S INTERNATIONAL REALT Y
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12,600650457,500
ASSOCIATES
OFFICES
COUNTRIES AND TERRITORIES
GLOBAL REACHI N S T A N T R E C O G N I T I O N
YEARLY REFERRALS
THE 2013 EDITION | 13
Our brand’s referral program helps enhance revenue potential for both real estate
and auction consignments by connecting our network members all around the
world. From broker-to-broker to auction-to-broker to broker-to-auction referrals,
these opportunities are managed with extreme care to ensure white-glove service.
14 | ONE SOTHEBY’S INTERNATIONAL REALT Y
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Our 2013 media plan is expected to deliver nearly 700 million
impressions with media powerhouses such as The New York
Times, The Wall Street Journal, BBC, Daily Telegraph and
Architectural Digest. To round out our plan, create global
connections, and increase our exposure, we have hand-picked
partners to help drive incremental brand awareness and
intelligently showcase the listings represented by our network
to a broad audience of consumers who value the unique.
In order to provide a true start-to-finish service, ONE Sotheby’s
International Realty’s proprietary tracking systems also offer
clear reporting on the effectiveness of print advertising efforts
with unique telephone numbers and website domain names.
WORLDWIDE MEDIAI N N O V A T I O N , E X P E R I E N C E & I N T E R N A T I O N A L E X P O S U R E
16 | ONE SOTHEBY’S INTERNATIONAL REALT Y
2011 Global Networking Event, Miami Beach
THE 2013 EDITION | 17
• Every Sotheby’s International Realty affiliate has sponsorship opportunities to
market their exclusive listings at Sotheby’s Auction House events to some of
the world’s most discerning buyers.
• A targeted media campaign is developed to leverage from the Sotheby’s
Corporate partnerships and rates, including the Sotheby’s at Auction magazine,
which is distributed to 250,000 of the most affluent individuals across the globe.
• As members of a world-class organization, our realtors are invited to attend
the Sotheby’s International Realty Global Networking Event: an opportunity
for brokers, owners, managers and sales associates throughout the world to
establish invaluable partnerships.
• The e-Gallery showcases Sotheby’s International Realty’s listings all over the
world nonstop in each office’s screens.
• The Global Distribution Program is utilized in order to distribute brochures to
all affiliate offices worldwide.
THE POWER OF OUR BRAND
Property brochures displayed at a Sotheby’s International Realty office through the Global Distribution Program
18 | ONE SOTHEBY’S INTERNATIONAL REALT Y
THE 2013 EDITION | 19
S O T H E B Y ’ S A T A U C T I O N M A G A Z I N E
• Published eight times a year
• 25,000 copies
• Only clients of the Auction House receive publication
• The magazine for the world’s leading collectors and
connoisseurs of fine art.
R E S I D E M A G A Z I N E
• Published twice a year
• 12,000 copies
• Regional and global editions distributed to all
Sotheby’s offices worldwide, all Sotheby’s Auction
houses, luxury hotels, and high net worth clients.
SOTHEBY’S PUBLICATIONSA G L O B A L F O C U S
20 | ONE SOTHEBY’S INTERNATIONAL REALT Y
SOTHEBYSREALT Y.COM
Your home’s online exposure begins with sothebysrealty.com and cascades through our lifestyle-
focused sites, to our global network of local websites and onto our media partner websites. This
strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the
globe no matter if you click, tap or swipe to experience the unique.
A N N U A L S T A T I S T I C S
7MVISITS
60MPAGE VIEWS
21MPROPERTY DETAIL
PAGES VIEWED
12FOCUSED MINUTES
PER VISIT
45%VISITS FROM
OUTSIDE THE US
Displaying your home with
• Metric and imperial units of measure
• 50 currencies updated 4 times per day
• Translated property videos/virtual tours
• 15 human-translated languages
THE 2013 EDITION | 21
Unique to Sotheby’s International Realty is the experience that comes with searching
for a home based on an extraordinary lifestyle. We have developed a series of websites
specifically with these inimitable lifestyles in mind, highlighting our properties as well
as our unsurpassed expertise within each lifestyle category. Search among waterfront,
golf, farm & ranch, vineyard and ski lifestyles to find your perfect fit.
L I F E S T Y L E W E B S I T E S
22 | ONE SOTHEBY’S INTERNATIONAL REALT Y
• Our clients benefit from property exposure on a carefully chosen list of top real estate and news websites worldwide.
To measure results, the Sotheby’s International Realty brand provides a property view report including view and
inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are
viewed an astounding 60,000,000 times across all of our partner sites annually.
• Property distribution channels were conceived after conducting research to identify lifestyle, activity and points
of interest websites where prospective buyers frequently gather real estate information during their home search.
• ONE Sotheby’s International Realty also deploys sophisticated project-based online display advertising, search
engine marketing and targeted e-mail campaigns to generate and convert prospects.
Clients of ONE Sotheby’s International Realty benefit from a best-in-class online inventory distribution network to top websites, reaching viewers globally.
OUR DIGITAL ADVANTAGE
Premium distribution
THE 2013 EDITION | 23
M O B I L E
For those who seek the unique when on the road, SIR
Mobile is the only luxury real estate mobile app that
works anywhere and searches globally.
Features of SIR Mobile
• GPS search, find the closest home
• Search globally in 45 countries
• Driving directions to the home of interest
• Social sharing on Facebook and Twitter
• Tap to connect; call or email
SOTHEBY’S REALT Y - MOBILE & YOUTUBE
As the number one online video site, the second largest
search engine and third largest website in the world,
it’s no wonder YouTube receives four billion views per
day. Because of this, the Sotheby’s International Realty
brand channel continues to be the perfect online video
destination for limitless exposure of the properties and
lifestyles represented by our network.
• 1.3 million views
• 3,200 subscribers
• 2 million minutes viewed
• Over 3,359 “ Likes”
• 2,500 shares & favorites added
YOUTUBE.COM/SOTHEBYSREALT Y
24 | ONE SOTHEBY’S INTERNATIONAL REALT Y
MEDIAPARTNERSHIPS
THE 2013 EDITION | 25
Every day, Architectural Digest inspires millions of affluent home enthusiasts to redesign and refresh their lives
through a multi-platform presence that includes print and digital connections. The Sotheby’s International Realty
network’s alignment with Architectural Digest encompasses an integrated online partnership through commanding
presence on archdigest.com. Our collaboration includes highly-visible social media and digital exposure, that when
combined with our online presence, have been designed to deliver nearly 8 million media impressions throughout
2013, utilizing the exclusive opportunities stated below.
D I G I T A L
Premium, integrated units featuring the listings we represent rotate within AD’s iPad app in targeted
sections such as In the Magazine, Celebrity Style, and Architecture & Design.
E S T A T E S F O R S A L E
The digital adaptation of AD’s most read print section offers online visitors a premier look inside
celebrity homes and an exhibit of the world’s most extraordinary properties. Sotheby’s International
Realty has 100%share of voice through banner ads and impactful interactive portrait units as well as
slide show exposure on this real estate relevant section.
S O C I A L M E D I A
Banner advertising with AD’s Blogvertorial. This “ roadblock” position across AD’s suite of blogs
provides daily musings about the world’s most beautiful homes, architecture, interior design, art
and antiques, travel destinations and extraordinary properties
26 | ONE SOTHEBY’S INTERNATIONAL REALT Y
Our 2013 advertising program with The New York Times is a continuation of years prior and is structured to fetch
nearly 300 million media impressions through branding and listing exposure elements, utilizing local ownership
advertising opportunities and fixed positioning on various New York Times channels. This long-term plan features
exclusivity and dominance in both print and digital marketing opportunities, designed to attract a diverse worldwide
audience and maximize our reach to more than 40 million unique NYT monthly readers.
THE 2013 EDITION | 27
Our continuous collaboration with The Wall Street
Journal offers an array of opportunities to showcase the
homes represented by our network to the global audience
that turns to this media icon for their daily source
of insights into both micro and macro financial and
economic landscapes. Designed to deliver 167 million
impressions, this marketing strategy is comprised of a
worldwide, multi-faceted program providing our brand
with exclusivity and dominance throughout The Wall
Street Journal’s Digital Network websites.
R E A L E S T A T E S E A R C H R E S U L T S
With over 2.4 million consumers turning to WSJ.com
to conduct their real estate searches, it’s only fitting
that our brand has a significant presence within the real
estate search results. This unit is meant to deliver 600,000
impressions through a rotational share of voice (SOV).
P R O P E R T Y L I S T I N G S
Our listings featured on The Wall Street Journal’s
digital network reach over 100,000 unique monthly
visitors. We expect to exceed in driving 3.6 million
media impressions to our listings, providing targeted,
global awareness for our properties.
B A N N E R R O T A T I O N S
Our corporate branding banner campaign extends the reach of the Sotheby’s International Realty message and
widens our impact against the WSJ audience. Placements include: WSJ Magazine, WSJ New York, WSJ Europe, WSJ
Asia, WSJ China, WSJ Japan and WSJ Americas. And to make this ubiquitous banner rotation even more effective,
we employ a retargeting element allowing us to serve up banner ads to WSJ.com visitors who have previously visited
sothebysrealty.com. All in, this dynamic placement is designed to deliver 2.4 million media impressions.
28 | ONE SOTHEBY’S INTERNATIONAL REALT Y
JamesEdition was founded specifically to take advantage of the lack of a truly global marketplace for high-
end goods. Operating without ties to traditional print media or industry groups, they can focus on offering
dealers and visitors the best possible service. JamesEdition has a worldwide perspective that sets them apart,
with headquarters in Stockholm, Sweden and representation in London, Frankfurt, Singapore and Boston. It
focuses on only the luxury items of each category to ensure that amazing listings are showcased in the way they
deserve and that buyers find exactly what they are looking for. Sotheby’s International Realty represents more
than 95% of the real estate shown in JamesEdition.com. Two brands known for bringing discerning buyers and
sellers together around the globe - now that’s a match made in heaven.
JamesEdition promoting Sotheby’s listings on Facebook
THE 2013 EDITION | 29
The Bloomberg Terminal is a computer system provided by Bloomberg L.P. that enables professionals in
finance and other industries to access the Bloomberg Professional service through which users can monitor and
analyze real-time financial market data movements and place trades on the electronic trading platform. The
system also has a real estate section in which Sotheby’s International Realty listings are constantly promoted.
Being that most large financial firms have subscriptions to the Bloomberg Professional service for a monthly
fee of $1,500 a user (around 310,000 subscribers worldwide), ONE Sotheby’s International Realty listings can
be exposed to a different niche of affluent entrepreneurs and businessmen across the globe, an advantage not
easily found anywhere else. Aside from the Terminal, listings can also be advertised in Bloomberg Markets, a
magazine aimed towards the global financial elite.
30 | ONE SOTHEBY’S INTERNATIONAL REALT Y
Founded in 1922, the British Broadcasting Corporation is
a British public service broadcasting company and is the
largest broadcast news gathering operation in the world.
Headquartered in London, the BBC’s 90 years of service
include television, radio and their proprietary website,
BBC.com, where nearly 74 million unique visitors call on
each month… and where our collaboration unfolds.
In addition to helping us drive brand awareness in
markets all around the world, our relationship with the
BBC provides entrée into unique content-sharing options
designed to create awareness for the listings we represent.
It is our hope that consumers visiting BBC.com enjoy
learning about the special areas that the Sotheby’s
International Realty brand represents listings in.
Through this collaboration, we will deliver over 47
million media impressions this year and help further
position our brand as the local real estate services
provider offering unrivaled access to qualified people
and distinctive properties around the world.
MEDIA IMPRESSIONS BY SECTION
• “ Living In” Microsite - 6 million
• “ Voices” Slideshows - 1.5 million
• Travel Homepage Buyouts - 400,000
• BBC Homepage Rotations - 900,000
• BBC.com Banner Rotations - 36 million
THE 2013 EDITION | 31
Designed to deliver over an amazing 167 million media impressions
throughout 2013, a variety of rotational banner ads target
• Ads on wine channel showcasing houses with cellars or wine rooms
• Ads on food channel showcasing houses with great kitchens
• Ads on golf channel showcasing houses on golf courses
• Ads on racing channel showcasing houses with large garages
• Ads on gardening channel showcasing houses with great gardens
• Ads on property channel
• Additional run of site ad placements for an international audience
The Daily Telegraph has been serving the UK and the world since 1855. As a recent recipient of the “ National
Newspaper of the Year” award, its website, telegraph.co.uk, was the United Kingdom’s first national newspaper
online and now serves at the helm of our collaboration, whereby an estimated 7.5 million visitors make this their
preferred online news destination monthly.
“WO R L D’S M O S T E X T R AO R D I N A R Y P L AC E S TO L I V E”
The collaboration between our brands is the culmination of an
exclusive microsite. Telegraph.co.uk/sothebysrealty features key
content such as
• articles on specific themes and/or topics that appeal to our
combined target audience
• fixed ad unit features
• an interactive map plotting market areas we serve
• dynamic video integration
• picture gallery carousel
• links to sothebysrealty.com
Our collaboration’s purpose is to serve as the trusted source behind
learning about the most extraordinary places to live in the world.
32 | ONE SOTHEBY’S INTERNATIONAL REALT Y
A premiere luxury lifestyle resource since 1977, the Asia
Tatler Franchise consists of 14 focused print editions and
a growing online and mobile presence that continues to
define the role of luxury amongst the social elite. In 2013,
our brand is the exclusive online real estate channel partner
for hongkongtatler.com, driving more than 24 million
media impressions. This unique collaboration provides
an ideal platform to showcase our premier properties,
participate in regional project launches and offer Hong
Kong Tatler’s audience our specialty market expertise.
Started in 2009, HongKongTatler.com is the online brand
extension of the renowned Hong Kong Tatler magazine,
producing exclusive online content.
From the latest in lifestyle trends and the world’s leading
luxury brands, to the city’s most influential personalities
to the most glamorous soirees, HongKongTatler.com
is the one-stop lifestyle platform with daily updates on
everything luxury.
As the winners of Marketing Magazine’s No.1 Luxury
Website in Hong Kong Award in 2011 and 2012, they
strive to showcase all things luxury in a wide range of
topics, from design, arts, high-end fashion, watches
and jewellery, travel, beauty to etiquette. Sotheby’s
International Realty represents the epitome of luxury
real estate within their brand.
THE 2013 EDITION | 33
Sotheby’s International Realty has premium ad
placement and presence in their website. This
essential international placement provides our
listings with 100% share of voice (SOV) via a
leaderboard unit on the homepage and listing
search pages. In total, this sponsorship is expected
to deliver nearly 2 million media impressions.
Sotheby’s International Realty on PropGoLuxury.com news
PropGOLuxury.com, is the world’s leading luxury property site representing tens of thousands of elite properties
from over 35 countries. Founded in 2006, PropGO.com remains the only US based online real estate company with
operations in China. It was created to fulfill the high demand of the affluent Chinese consumer base requesting
exclusive properties from around the world. China represents the world’s largest and fastest growing population
with more new millionaires being created than at any time in history. Just like in the West, China’s new elite are
seeking access to luxury properties and items from around the world, and PropGOLuxury.com is the largest and
fastest growing property portal in the region.
34 | ONE SOTHEBY’S INTERNATIONAL REALT Y
MARKETING PL ANBRAND ADVERTISING Wall Street Journal Digital Network BBC.com “ Living In” & “ Voices” Telegraph.co.uk “ World’s Most Extraordinary Places to Live” NYTimes.com/IHT.com YouTube.com/sothebysrealty ArchitecturalDigest.com / Estates for Sale Real Estate Launch Sponsorship HongKongTatler.com Tatler (Print Magazines)
PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s At Auction Country Life New York Times Home Section Robb Report Exceptional Properties Robb Report Collection International Herald Tribune International Herald Tribune Event Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Mountain Living Land Report
ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (GlobalNYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FinancialTimes.com FTchinese.com scmp.com (South China Morning Post) Telegraph.co.uk BBC.com (British Broadcasting Corp.) PropGoLuxury.com PropGo.com CountryLife.co.uk ArchitecturalDigest.com JamesList.com HongKongTatler.com Google’s Display Network
THE 2013 EDITION | 35
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
36 | ONE SOTHEBY’S INTERNATIONAL REALT Y
SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex
ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate FrontDoor.com / OpenHouse.com Realestate.AOL.com Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesList.com Homes.com Telegraph.co.uk CountryLife.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium
MOBILE ADVERTISING BBC Smartphone Targeting BBC iPad Safari Browser Architectural Digest iPad Safari Browser New York Times iPhone App NYTimes.com iPad Safari Browser Wall Street Journal China iPad App
SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty SIR Mobile eGallery
INTERNATIONAL SIGNIFICANT SALESBRAND PUBLIC RELATIONS EFFORTS
MARKETING PL AN
THE 2013 EDITION | 37
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
38 | ONE SOTHEBY’S INTERNATIONAL REALT Y
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ONE Sotheby’s International Realty was founded in December
2008. The firm has excelled to become the leader in luxury real
estate throughout South Florida, where the firm leads the market
in sales valued over $1 million. ONE Sotheby’s International
Realty has reached unprecedented levels of success, leading
the brand in becoming internationally recognized for its
exceptional service and sales volume.
Currently, the company has 300 real estate associates with seven
office locations in the most prestigious neighborhoods of South
Florida; Coral Gables, Brickell, Key Biscayne, Fort Lauderdale,
Miami Beach (Ocean Drive and South of Fifth), and our newest
location in Sunny Isles. In 2012, the firm closed out the year
as the market share leader for luxury sales in Miami Dade and
Broward counties with $1.5 billion in sales volume.
THE UNDISPUTED LUXURY LEADERI N S O U T H F L O R I D A
40 | ONE SOTHEBY’S INTERNATIONAL REALT Y
BY THE NUMBERS
7 O F F I C E S
A S S O C I A T E S
#1#2#10#14
$600,000IN CONDO SALES OVER IN MIAMI-DADE & BROWARD
SIR AFFILIATE BASED ON AVERAGE SALES PRICE
IN THE COUNTRY BASED ON HIGHEST AVERAGE SALES PRICE
HIGHEST PRODUCING SOTHEBY’S INTL. REALT Y AFFILIATE WORLDWIDE
C O R A L G A B L E S | F O R T L A U D E R D A L E | B R I C K E L L | M I A M I B E A C H ( O C E A N D R I V E )
K E Y B I S C A Y N E | S U N N Y I S L E S | M I A M I B E A C H ( S O U T H O F F I F T H )
300
THE 2013 EDITION | 41
$1.5BILLION
2 0 1 2S A L E S V O L U M E
$47MILLION
CLOSED THE HIGHEST SALE IN SOUTH FLORIDA HISTORY
AUGUST, 2012
60%PARTICIPATED IN
OF TOP SALES IN DADE & BROWARD COUNTIES IN 2012
V O T E D B E S T R E A L E S T A T E
A G E N C Y / B R O K E R A G E I N F L O R I D A *
*The Floridian Awards, 2012
P R O U D R E C I P I E N T O F M O S T I N N O V A T I V E
M E T H O D O F M A R K E T I N G
*Better Beach Awards, 2013
O N E S O T H E B Y ’ S F A C E B O O K P A G E
T O P 1 0 0 R E A L E S T A T EP A G E S T O L I K E
*Realty Biz News, 2013
42 | ONE SOTHEBY’S INTERNATIONAL REALT Y
RESIDENCES OVER $5,000,000 IN MIAMI-DADE
SELL $ VOLUME BY OFFICE (L AST 12 MONTHS)
RESIDENCES OVER $1 ,000,000 IN MIAMI-DADE
SELL $ VOLUME BY OFFICE (L AST 12 MONTHS)
SELL VOLUME
MARKET SHARE %
ONE SOTHEBY’S IN
TL REALTY
ZILBERT REALTY GROUP
COLDWELL BANKER
ESSLINGER W
OOTEN M
AXWELLAVENTU
RA REAL ESTATE
AQUABLUE REALTY
PUIG W
ERNER REAL ESTATE
FORTUNE IN
TL REALTY
KELLER WILLIAMS M
IA. BEACH
DAVID LO
MBARDI
$140
$120
$100
$80
$60
$40
$20
$0
14%
12%
10%
8%
6%
4%
2%
0%
MIL
LIO
NS
MIL
LIO
NS
$200
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
6%
5%
4%
3%
2%
1%
0%
ONE SOTHEBY’S (
33146)
ZILBERT REALTY GROUP
COLDWELL BANKER (33146)
ESSLINGER W
OOTEN M
AXWELL
ONE SOTHEBY’S (3
3139)
FORTUNE IN
TL REALTY (3
3129)AVATA
R REAL ESTATE
FORTUNE IN
TL REALTY (3
3149)
KELLER WILLIAMS M
IA. BEACH
COLDWELL BANKER (33139)
SELL VOLUME
MARKET SHARE %
MARKET SHARE TOTALS
THE 2013 EDITION | 43
RESIDENCES OVER $10,000,000 IN MIAMI-DADE
SELL $ VOLUME BY OFFICE (L AST 12 MONTHS)
CONDOS IN BROWARD COUNT Y
TOTAL $ FOR SALE BY OFFICE
SELL VOLUME
MARKET SHARE %
MIL
LIO
NS
ONE SOTHEBY’S IN
TL REALTY
ZILBERT REALTY GROUP
COLDWELL BANKER
ESSLINGER W
OOTEN M
AXWELL
AVENTURA REAL ESTA
TE
AQUABLUE REALTY
CERVERA REAL ESTATE
FORTUNE IN
TL REALTY
KELLER WILLIAMS M
IA. BEACH
25%
20%
15%
10%
5%
0%
$120
$100
$80
$60
$40
$20
$0
SELL VOLUME
MARKET SHARE %
MIL
LIO
NS
$18
$16
$14
$12
$10
$8
$6
$4
$2
$0
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
ONE SOTHEBY’S IN
TL REALTY
PREMIER ESTATE
PROPERTIES
COLDWELL BANKER
REALTY MARKETIN
G & DEV CORP
GALLERIA INTE
RNATIONAL REALTY
REALTY MARKETIN
G INTL
THE KEYES COMPANY 1
WEICHERT R
EALTORS-B
EST BEACH
ENGEL & VOELKERS FTL
POST AND POST
44 | ONE SOTHEBY’S INTERNATIONAL REALT Y
MARKET SHARE TOTALS
RESIDENCES & CONDOS OVER $5,000,000 IN MIAMI-DADE
SELL $ VOLUME BY BROKER (L AST 12 MONTHS)
RESIDENCES OVER $1 ,000,000 IN MIAMI-DADE
SELL $ VOLUME BY BROKER (L AST 12 MONTHS) SELL VOLUME
MARKET SHARE %
ONE SOTHEBY’S IN
TL REALTY
ESSLINGER W
OOTEN M
AXWELLCOLDWELL BANKER
FORTUNE IN
TL REALTY
AVATAR REAL ESTA
TEAVENTU
RA REAL ESTATE
SHELTON & ASSOC REALTO
RSPUIG
WERNER REAL ESTA
TEGREAT P
ROPERTIES IN
TLDAVID
LOMBARDI
MIL
LIO
NS
$250
$200
$150
$100
$50
$0
14%
12%
10%
8%
6%
4%
2%
0%
SELL VOLUME
MARKET SHARE %
ONE SOTHEBY’S IN
TL REALTY
ESSLINGER W
OOTEN M
AXWELLCOLDWELL BANKER
FORTUNE IN
TL REALTY
AQUABLUE REALTY
AVENTURA REAL ESTA
TE
CERVERA REAL ESTATE
PUIG W
ERNER REAL ESTATE
ZILBERT REALTY GROUP
KELLER WILLIAMS M
IA. BEACH
MIL
LIO
NS
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
THE 2013 EDITION | 45
RESIDENCES & CONDOS OVER $1 ,000,000 IN MIAMI BEACH
SELL $ VOLUME BY BROKER (L AST 12 MONTHS)
CONDOS OVER $1 ,000,000 IN MIAMI-DADE
TOTAL $ VOLUME BY BROKER (L AST 12 MONTHS)
SELL VOLUME
MARKET SHARE %
ONE SOTHEBY’S IN
TL REALTY
DOUGLAS ELLIMAN
COLDWELL BANKER
ESSLINGER W
OOTEN M
AXWELLZILBERT R
EALTY GROUPCERVERA REAL ESTA
TE
PUIG W
ERNER REAL ESTATE
SOUTH BEACH IN
V. REALTY
KELLER WILLIAMS M
IA. BEACH
DAVID LO
MBARDI
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
MIL
LIO
NS
14%
12%
10%
8%
6%
4%
2%
0%
LIST $
SELL $
ONE SOTHEBY’S IN
TL REALTY
FORTUNE IN
TL REALTY
COLDWELL BANKER
ESSLINGER W
OOTEN M
AXWELL
ZILBERT REALTY GROUP
CERVERA REAL ESTATE
PUIG W
ERNER REAL ESTATE
SOUTH BEACH IN
V. REALTY
SOUTH POIN
TE D
RIVE REALTYPORDES RESID
ENTIAL
$300
$250
$200
$150
$100
$50
$0
MIL
LIO
NS
46 | ONE SOTHEBY’S INTERNATIONAL REALT Y
• Sotheby'sAuctionHouseWatchDisplayEvent – Hosted at a ONE SIR Listing – June 2011
• SIRGlobalNetworkingEventinMiami– October 2011
• WynwoodArtFair – October 2011
• ArtMiami/ArtBasel – Official Real Estate Sponsors – December 2011
• ArteAmericas – Official Real Estate Sponsors – March 2012
• FortLauderdaleBoatShow – Booth Exhibitor – October 2012
• ONECIFO – Quarterly Exhibits & Cocktail Events at ONE SIR Miami Beach office – Launched in 2012
• SonyOpenTennisTournament– Official Real Estate Sponsors - March 2013
LOCAL NETWORKINGC O M P A N Y S P O N S O R E D E V E N T S
THE 2013 EDITION | 47
SOTHEBY’S AUCTION HOUSE EVENTS
• London – participated in three Sotheby’s Auction House events in 2010, 2011, 2012
• HongKong – sponsored the Hong Kong Art Auction – October 2010
• NewYork – sponsored the NY Contemporary Art Auction – 2010, 2011, 2012
EVENTS WITH SOTHEBY’S INTERNATIONAL REALTY AFFILIATES
• Moscow,Russia – Hosted event in collaboration with SIR affiliate & Auction House – April 2012
• SaoPaulo,Brazil – Hosted “ Miami Week” in partnership with SIR affiliate – 2011 & 2012
• BuenosAires,Argentina - Hosted “ Miami Week” in partnership with SIR affiliate - 2011
• Lima,Peru - Hosted “ Miami Week” in partnership with SIR affiliate – 2011
• Toronto&Montreal – Hosted training sessions with SIR affiliates – 2011 & 2012
NETWORKING EVENTS WITH SIR AFFILIATES
• SanDiego,California – Global Networking Event – 2010
• MiamiBeach,Florida – Global Networking Event – 2011
• LosAngeles,California – Global Networking Event – 2013
• Atlanta,Georgia – SIR Leadeship Conference – 2011
• Chicago,Illinois – SIR Leadership Conference – 2012
GLOBAL NETWORKINGP R O M O T I N G O U R B U S I N E S S A R O U N D T H E W O R L D
48 | ONE SOTHEBY’S INTERNATIONAL REALT Y
A S T U N N I N G S E T T I N G . A V I B R A N T C U LT U R E . A G L O B A L D E S T I N AT I O N .
L E A R N A B O U T O U R D I S T I N C T I V E B E N E F I T S AT
O N E S O T H E B Y S R E A LT Y. C O M
S O U T H F L O R I D A R E A L E S TAT E I S O U R F O C U S
E X P E R I E N C E I T
ONLY WITH ONE
. . . A N D W E A R E E A G E R T O S H A R E O U R I N S I G H T
O N O N E O F T H E W O R L D ’ S T H R I V I N G M A R K E T S .
ONESOTHEBYSREALT Y.COM
ONELIFELIVEBOLD
EXTRAORDINARY LIVES
EXTRAORDINARY HOMES
call for
FORT L AUDERDALEIS OUR FOCUS
A S T U N N I N G S E T T I N G . A V I B R A N T C U L T U R E . A G L O B A L D E S T I N A T I O N .
...AND WE ARE EAGER TO SHARE OUR INS IGHT.
LEARN HOW WE CONNECT YOUR WORLD WITH OURS AT
ONESOTHEBYSREALTY.COM
A S T U N N I N G S E T T I N G . A V I B R A N T C U L T U R E . A G L O B A L D E S T I N A T I O N .
...AND WE ARE EAGER TO SHARE OUR INS IGHT.
LEARN HOW WE CONNECT YOUR WORLD WITH OURS AT
ONESOTHEBYSREALTY.COM
MIAMIIS OUR FOCUS
THE 2013 EDITION | 49
Our marketing strategy is all about making impressions worldwide. It’s about
creating global connections and establishing true consumer engagement. It’s
about leveraging exposure, innovation and international impact to showcase
the listings our network represents to a broad audience of consumers that
value the unique. We also know, however, that local marketing is at the very
core of our strategy. South Florida is a truly global destination, which is why
we believe some of the best opportunities are presented to us right in our
cities. Our listings, our agents, and our company are constantly promoted in
local publications such as The Miami Herald, Miami Magazine, Ocean Drive
Magazine, Brickell Magazine, and Key Biscayne Magazine.
There is an art to selling fine homes. Just as an art gallery carefully displays
art, we position your property in its finest light to showcase its true value. We
also embrace innovation. Pushing the envelope and doing things ahead of
the curve gets us excited. We understand the lifestyle our audience is looking
for is just as important as the home itself, and we try to convey that in our
advertisements. Our attention to detail and innovative marketing have led
us to be the luxury leader in South Florida real estate.
LOCAL MARKETING EFFORTS
50 | ONE SOTHEBY’S INTERNATIONAL REALT Y
REGUL AR PRINT AD DISTRIBUTION
Examples of company / listing promotional materials.
THE 2013 EDITION | 51
OPEN TODAY 12 - 5PM
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each O� ce Independently Owned And Operated.
EIGHT OFFICES THROUGHOUT SOUTH FLORIDA Coral Gables I Miami Beach - South of Fifth I Miami Beach - Ocean Drive I Brickell I Key Biscayne I Aventura I Fort Lauderdale I Sunny Isles ONESOTHEBYSREALT Y.COM
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each O� ce Independently Owned And Operated.
SCAN THIS CODE TO VIEW THIS WEEK’S
OPEN HOUSES >>
The International Herald Tribune’s event wraps take your property to the most prestigious events around the globe. New York Fashion Week, Cannes Film Festival, Wimbledon Tennis Tournament, Monaco Yacht Show, Dubai International Film Festival. Placing your home directly in the hands of an elite international audience - that’s all in a day’s work.
Let us wrap your home at ONLYWITHONE.com
DENNIS CARVAJAL 786.255.3334
$5,945,000
6945GRANADABL.COM
6945 GRANADA BOULEVARD, CORAL GABLES7 B E D S | 8 . 5 B AT H S | 7 , 4 1 1 S F L I V I N G A R E A | 5 7 , 0 0 0 S F L O T163’ on water, 1 story, slip + boathouse, 3 maids quarters, 2 fam rooms, spacious kitchen, pool cabana
$9,950,000
1 1 180SNAPPERCREEKRD.COM
11180 SNAPPER CREEK ROAD, CORAL GABLES9 B E D S | 9 / 2 B AT H S | 1 7 , 7 5 4 S F L I V I N G A R E A | 6 0 , 7 0 9 S F L O TWaterfront Estate. Private Dock. Home Theatre. Gym. Bball Court. In-Laws Wing. Sta� Quarters.
NICHOLE DIAZ MENDOZA 305.345.9722 AMELIE FERRO 305.815.8205
THAT’S A WRAP
OPEN TODAY 2 - 4:30PM
3 BEDS | 2 BATHS Great kitchen, hardwood fl oors, room for pool
$575,000MICHAEL MARTINEZ 305.979.9367
537 ZAMORA AVENUECORAL GABLES
JUST LISTED | 100% RENOVATED
601LEUCADENDRADR.COM
601 LEUCADENDRA DRIVECORAL GABLES
6 BEDS | 5 .5 BATHS 1 1 ,694 SF | 70,542 SF LOT 300’ on the water in gated Gables Estates
DENNIS CARVAJAL 786.255.3334
$14,995,000
6 BEDS | 6 .5 BATHS 8,651 SF | 39,465 SF LOT
MARISELA CISNEROS 305.301.1208MAYI DE LA VEGA 305.778.7990
10850 SW 68 AVENUEPINECREST
10850SW68AVE.COM
3941PARKAV.COM
5 BEDS | 5.5 BATHS 3,876 SF | 13,553 SF LOTOn cul-de-sac, great fi nishes & amenities
$1,500,000
3941 PARK AVENUECOCONUT GROVE
SHELIA GASSON 305.323.0963
OPEN TODAY 3 - 5PM
2259tequestalane.com
271 N HIBISCUS DRIVEMIAMI BEACH
6 BEDROOMS7 FULL / 1 HALF BATHROOMS9,019 SF LIVING AREA14,000 SF LOT
$16,500,000
4549 PINETREE DRIVEMIAMI BEACH
8 BEDROOMS8 FULL / 1 HALF BATHROOMS14,453 SF LIVING AREA67,000 SF LOT
$11,900,000
F E A T U R E D P R O P E R T I E S
9 5 7 0 J O U R N E Y S E N D R D . C O M
4 5 4 9 P I N E T R E E D R I V E . C O M
2 7 1 N H I B I S C U S D R . C O M
9570 JOURNEY’S END ROADCORAL GABLES
5 BEDROOMS5 FULL / 1 HALF BATHROOMS11,132 SF LIVING AREA86,786 SF LOT
$7,875,000
ONE Sotheby’s International Realty offers you unparalleled access to the most qualified people and properties in the world. It’s an intangible asset that yields very tangible results. And for this added value you pay nothing extra. It is simply what we refer to as the ONE Sotheby’s International Realty advantage. We invite you to interview us and see what makes us the leader in luxury real estate in South Florida.
See how we bring your property to the world at
ONLYWITHONE.com
privileged accessMayi de la Vega (305) 778.7990Alina de la Vega (305) 335.8219
Mayi de la Vega (305) 778.7990Jorge E. Uribe (786) 371.8777
Mayi de la Vega (305) 778.7990Cyril Matz (305) 926.2600
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Offi ce Independently Owned And Operated.
LOCAL MARKETING EFFORTS
52 | ONE SOTHEBY’S INTERNATIONAL REALT Y
THE 2013 EDITION | 53
TRENDS
2012 YEAR INREVIEW
T R E N D S R E P O R T
• Published twice a year both in print and digitally
• Provides a comprehensive analysis of real estate
market activity in Miami-Dade and Broward, as well
as in-depth community profiles for both counties
• Distributed to homes worth over $1 million
across South Florida
O N E L I F E M A G A Z I N E
• Published twice a year both in print and digitally
• Features high-end editorial: the art, homes,
yachts, jets, fashion, and entertainment that
define the South Florida lifestyle
• Distributed to homes worth over $1 million
across South Florida
COMPANY PUBLICATIONSA L O C A L F O C U S
54 | ONE SOTHEBY’S INTERNATIONAL REALT Y
S E L L E R A D VA N TA G E S
L I S T I N G P R E S E N T A T I O N S Our competition’s listings look better on our site than on their own.
S E L L E R S T A T S Non-techy status reports that break down who’s been looking at your specific listing.
S I N G L E P R O P E R T Y S I T E S So gorgeous sellers will be proud to post them to their Facebook and Twitter accounts.
T A R G E T E D S E O We are targeting specific communities and buildings within our campaign.
Q R C O D E S Generated for every property.
B U Y E R A D VA N TA G E S
C O M M U N I T I E S Showcased and cross-promoted with our properties in them.
O N E A C C O U N T Rather than using the MLS, agents can set up accounts and email updates for clients.
S M A R T E R Suggests similar properties. Need a specific URL for your listing? Add the MLS# to the end of our URL.
A C C U R A T E All MLS data is on our own servers, giving us the ability to do what others can’t.
A N N U A L S T A T I S T I C S
Top cities - online consumers
• Miami,FL - 40,416 property views
• NewYork,NY - 16,785 property views
• FortLauderdale,FL - 13,873 property views
• MiamiBeach,FL - 8,890 property views
• London,England - 8,069 property views
• Brooklyn,NY - 6,100 property views
• Toronto,Canada - 5,754 property views
• Chicago,IL - 5,681 property views
• Hollywood,FL - 5,336 property views
• Paris,France - 5,121 property views
• Houston,TX - 4,915 property views
• SaoPaolo,Brasil - 4,640 property views
2,320,520PROPERT Y VIEWS
2,723E-MAIL INQUIRIES
ONESOTHEBYSREALT Y.COM
THE 2013 EDITION | 55
I P A D A P P
The ONE Sotheby’s International Realty iPad app
allows users to search and browse our properties
in South Florida. A map view allows users to get a
birds-eye view of where properties are located, and
a gallery view replicates the experience of driving
down the street and looking at properties. Users can
search by neighborhood or their current location,
and further filter the results based on size, price,
beds and baths, and an assortment of other options.
Search by lifestyle / find all the area statistics and information Narrow listings down by area and building
• Higher quality photos than the MLS
• Local info for each listing.
• Restaurants, schools, etc.
• Market stats
• Better user experience
• Individual statistics per homeseller
• Instant notification of price changes
and new listings
• Optimized for iPad and mobile
• More Community info
• Comparable sold listings
• Engaging Area Videos
56 | ONE SOTHEBY’S INTERNATIONAL REALT Y
RETAIL MARKETING PROGRAM
PROFESSIONAL PHOTOGRAPHY The entire ONE Sotheby’s International Realty marketing system revolves around professional photography - showcasing the elegance and beauty of our exclusive inventory in everything that we do. Professional photography includes a virtual tour, video walk through and a geo-tagged slideshow on ONE SIR’s YouTube Channel.
SINGLE PROPERTY WEBSITE A custom website dedicated to a single property, complete with high-resolution photo gallery and an individual domain name. This powerul online marketing tool impresses sellers and, when advertised in print or online, gets interested buyers to the information they want faster.
PHOTOGRAPHY SHOWCASE
LOCAL INFORMATION
1
2
THE 2013 EDITION | 57
3 ONLINE LISTING DISTRIBUTION Instead of putting your listings everywhere, the online distribution resources of Sotheby’s International Realty position properties in the world’s finest real estate sites. In addition to providing listing content to 17 major websites that power hundreds more, online reports will be available to show how much exposure each property is receiving from each online channel.
GOING SOCIALPromote listings across ONE Sotheby’s International Realty’s social media outlets reaching thousands of our customers online.
4 REALTOR.COM SHOWCASEShowcase listings with up to 36 photos, a slideshow tour, video, traffic reports and open house ads on the world’s #1 real estate website.
5
6 7 RESPECTFUL EMAILA weekly digest of new listings, open houses, and price reductions sent to Dade and Broward’s top brokers without spamming.
SIR SIGN & INSTALLATIONSotheby’s International Realty’s iconic hanging post sign, displayed at over 26,000 distinctive homes around the world.
8 EXPOSURE ON ONESOTHEBYSREALTY.COM & SOTHEBYSREALTY.COMGet local exposure on our website, ONESothebysRealty.com, which includes optimization for mobile devices and an iPad app for easier navigating. Go global on SothebysRealty.com, which offers specialized websites based on extraordinary lifestyles such as golf, waterfront, vineyard, and more.
9 E-GALLERYThe Sotheby’s International Realty eGallery is a real time, dynamic property slideshow designed to provide worldwide reach to a property.
58 | ONE SOTHEBY’S INTERNATIONAL REALT Y
facebook.com/onesothebysrealty | facebook.com/sothebysrealty
@ONESIR | @sothebysrealty
google.com/+sothebysrealty
pinterest.com/onesothebys | pinterest.com/sothebysrealty
linkedin.com/company/sothebys-international-realty
• 15,000+ Likes on Facebook; 5 million total impressions
• 240+ Sotheby’s International Realty companies on Facebook and Twitter
• 14,000+ followers across Twitter, Google+, LinkedIn, YouTube and Pinterest
• An official Sotheby’s International Realty account on Pinterest.com, the fastest growing website in history
• Extraordinary Property of the Day features one property from around the globe on Facebook, Twitter,
Google+ and Pinterest and generates thousands of additional property views per day
• Facebook - 1 billion
• YouTube - 800 million
• Google+ - 400 million
SOTHEBY’S INTERNATIONAL REALT Y STATS
INDUSTRY USER STATS
BLOG
onesothebysrealty.com/blog
• LinkedIn - 175 million
• Twitter - 140 million
• Pinterest - 11 million
SOCIAL MEDIA
THE 2013 EDITION | 59
As the number one online video site, the second largest
search engine and third largest website in the world,
it’s no wonder YouTube receives four billion views per
day. Because of this, the Sotheby’s International Realty
brand channel continues to be the perfect online video
destination for limitless exposure of the properties and
lifestyles represented by our network.
• Over 85,000 views
• Exclusive listing videos by area
YOUTUBE.COM/ONESOTHEBYS
EXPERIENCE
Deliver a unique and compelling experience via social
networking sites that reflects our brand’s history and values.
ENGAGEMENT
Develop social relationships with key online influencers,
and potential homebuyers and sellers to further our reach.
EXPERTISE
Maintain a distinct point-of-view and align the
homes we represent with the connoisseurs of life.
EMOTION
Create lasting connections with our target consumers
that translate beyond social media.
K E Y E L E M E N T S T O O U R S O C I A L M E D I A S U C C E S S
60 | ONE SOTHEBY’S INTERNATIONAL REALT Y
ONE Sotheby’s International Realty offers developers multiple
advantages that no other firm can: senior sales talent with a proven
track record in South Florida’s luxury segment, exclusive access to
market to Sotheby’s Auction House prestigious clientele, unrivaled
online exposure through the firms marketing partnerships, and most
importantly, access to the Sotheby’s International Realty network.
Sotheby’s International Realty emphasizes quality over quantity. We
are strong where it matters most – in the experience and qualifications
of our local representatives. We are the select few who own the high end
of their respective markets and get results. Each Sotheby’s International
Realty office is the luxury market share leader in their respective
area, allowing ONE Sotheby’s International Realty to deliver personal
connections with affluent purchasers in key feeder markets.
EXCLUSIVE DEVELOPMENTS
THE 2013 EDITION | 61
Residences at W South Beach Bellini Williams Island - Aventura
Beach House 8 - Miami Beach
Cielo on the Bay - Miami
All plans and renderings are conceptual and are subject to change without notice.05/13/13
Glass - Miami Beach
Altos del Mar - Miami Beach
One Thousand Museum - Miami
Forest View Estates - Hollywood Beach Vela Vista - Fort Lauderdale
62 | ONE SOTHEBY’S INTERNATIONAL REALT Y
ONE for one is a fundraising initiative between ONE Sotheby’s International Realty, Lotus House, and Women
In Distress. Our goal is to help break the cycle of childhood abuse, domestic violence, and homelessness with a gift
of life-changing support, tools, education and resources that heal broken bodies, minds and spirits.
Lotus House is a non-profit organization that
provides unique resources for homeless women
and infants suffering from extreme poverty,
disability, domestic violence, or untreated medical
or mental illness. It seeks to empower women to
improve their quality of life on every level. Lotus
House is a place of healing and transformation, a
place that they can call home.
A non-profit organization that currently operates
an emergency shelter with a 132-bed capacity for
victims of domestic violence and their children.
Survivors who are no longer safe in their homes
can find a safe haven at Women In Distress. Shelter
services include housing, crisis intervention,
therapy and advocacy assistance, as well as food,
clothing and household supplies as necessary.
A B O U T W O M E N I N D I S T R E S S W O M E N I N D I S T R E S S.O R G
A B O U T L O T U S H O U S EL OT U S H O U S E S H E LT E R.O R G
Learn more at onesothebysrealty.com/about/one-for-one
COMMUNIT Y INVOLVEMENT
THE 2013 EDITION | 63
CIFO is a non-profit organization dedicated to supporting and promoting contemporary artists from Latin
America via an annual grants program. The work exhibited in our space at the Miami Beach - South of Fifth
office features a sampling of pieces by artists that have been nominated for a CIFO Grant by the foundation’s
Honorary Advisory Committee of internationally recognized curators, artists and art professionals. This
rotating exhibition program is designed to garner more exposure for these contemporary artists from Latin
America as well as to raise funds for the foundation.
Learn more at onesothebysrealty.com/about/one-cifo-project
Work by Ricardo Rendón
64 | ONE SOTHEBY’S INTERNATIONAL REALT Y
For more information please visit us online at onesothebysrealty.com
©MMXIII ONE Sotheby’s International Realty, licensed real estate broker. Equal Housing Opportunity. Each Offi ce Independently Owned And Operated.