Download - Marketing 2.0 T B T F Aug09
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Bridging the Gap Between Seller and Buyer through Social Media Marketing
Bernie Borges
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History Lesson
1990 to 2000 2000 to 2009
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The Problem
Traditional Marketing Doesn’t Work Anymore
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Buyers Don’t Have to Tolerate It
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The Buyer is in Control Not the Seller!http://www.youtube.com/watch?v=heSudg-tfIk
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Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
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Marketing 2.0
Think Like a Publisher
Focus on Relationships
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Think Like a Publisher!
• Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations
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The Three E’s
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Wisdom of Crowds
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Engage People Where They Are
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Engage Influential People
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Create a Broad Footprint
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Branded Content
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Video: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
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Local RestaurantBlogs, Video, Facebook, SEO
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B2B Blog Home Run
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Residential Real Estate Sales Triple
3 Websites
1 Blog
1 Guest Column
Chris Griffith Realtor
Keller Williams
Elite Realty
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Nothing Beats WOM(beat)!
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Attorney 2.0: Brent Britton
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Avoid Social Media Abstinence
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Trust, Relationships, Profit
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Bernie Borges: CEO, Find and Convert
• 20 + Years Marketing & Sales
• Inbound Marketing Strategist
• Blogger/Writer/Author/Speaker
• Podcaster
• Search Engine Optimization
• Pay-per-Click Advertising Management
• Visitor Conversion Strategies
• Social Media Strategist
Creating Winning Strategies on the Web!
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Connect with Bernie Borges…
Email: [email protected]
Website: http://www.findandconvert.com/
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://www.findandconvert.com/marketing-20-book/
Presentation: http://www.slideshare.net/bernbay/marketing-20-why-traditional-marketing-doesnt-work-anymore