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MARKETING & COMMUNICATIONS PLAN 2016
TERI LUCIE THOMPSON
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#1 PRIORITY
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HOW WE EXECUTE
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HOW WE EXECUTE
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HOW WE EXECUTE
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KEY 2016-2017 INITIATIVES
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BRAND INITIATIVE
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BRAND INITIATIVE - TIMELINE
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BRAND INITITIATIVE - THE PROCESS
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BRAND INITIATIVE OUTCOME: SAMPLE POSITIONING STATEMENT
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BRAND INITITIATIVE OUTCOME: KEY THEMES FOR COMMUNICATIONS
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BRAND INITITIATIVE OUTCOME: PRINT & DIGITAL MATERIALS
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DIGITAL INITIATIVES
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STRATEGIC LEGISLATIVE COMMUNICATIONS
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MARKETING COMMUNICATIONS LEAPS & BRIDGES
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MEDIA RELATIONSJENNY LACOSTE-CAPUTO
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DIGITAL MARKETINGSALLY CHARPIOT
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• Digital Marketing is Dynamic• Trends • Audience sentiment • Analysis Feeds Continuous Improvement• The Potential to Create a Phenomenon
• Social Media • A Component of Digital Marketing • Where 2-Way Engagement Is Possible
DIGITAL STRATEGIES
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• Funding • Legislators• Foundations• Philanthropists
• Fourteen Institutions• General Public
DIGITAL STRATEGIES – AUDIENCES
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Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16
Benefits News Pages
Careers Chancellor Section
Employee Serivces UT4U
SeekUT Benefits Newsletter
Federal Relations Federal Relations2
New Building UT System Website
Visi
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Total Site Visits (000)
2016 (YTD)
VISITORS: 859K
PAGE VIEWS: 3.9M
utsystem.edu
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News Pages Chancellor Section
Employee Serivces SeekUT
Federal Relations Federal Relations2
New Building UT System Website
Visi
ts (0
00)
Total Site Visits (000)
utsystem.edu
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Tragedy in Orlando
Message from Dallas
Making History - Valley
Understanding PUF
Faster, Higher, Stronger
Brain Health Imperative
The Future is Calling
Summer Explorations
Cyber Threats
Student Success
Latinos in STEM
To Boldly Go
Blood Connects Us
Elite Athletes (Olympics)
A Slow Summer?
New Leader - UT Dallas
Fighting Breast Cancer
Visits (x100) Time
CHANCELLOR’S BLOG BY TOPIC
utsystem.edu
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• Feed the content pipeline• Revamp the customer experience• Fewer things better• Interaction• Continuous improvement
DIGITAL STRATEGIES - SUMMARY
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FINDING/SHARING STORIES ONLINE
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INTERNAL COMMUNICATIONS
CATHY BRANDEWIE
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