Download - Marketing Campaign Execution for Events
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© 2014 RedFusion Media - Jon Burgess
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© 2014 RedFusion Media - Jon Burgess
• Email is cost effective• Nonprofits should use email to
nurture http://e-benchmarksstudy.com
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© 2014 RedFusion Media - Jon Burgess
Leads – Email Contacts
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© 2014 RedFusion Media - Jon Burgess
Leads – Email Contacts
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© 2014 RedFusion Media - Jon Burgess
Social Timeline
@jonburgess
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© 2014 RedFusion Media - Jon Burgess
Process
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© 2014 RedFusion Media - Jon Burgess
1. Marketing Positioning
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© 2014 RedFusion Media - Jon Burgess
2. Event Execution
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© 2014 RedFusion Media - Jon Burgess
3. Event Focus
• Why• How• What
• Who
• When• Where• Timeline
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© 2014 RedFusion Media - Jon Burgess
4. Who (Target Audience)
Personas
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© 2014 RedFusion Media - Jon Burgess
5. Channels
• Channels– Email–Website– Social media– Sponsors– Partners– Stakeholders– Video - Audio– Advertising
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© 2014 RedFusion Media - Jon Burgess
6. Assets
• Creative– Images / Graphics– Video / Audio– Testimonials– Fliers / Brochures– Photos (real
people)– Social Media
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7. Evangelists & Affiliates
Evangelist Phase• 6 months out
get people EXCITED!
• EMPOWER people
• Make the work EFFORTLESS
© 2014 RedFusion Media - Jon Burgess
http://www.socialmediaexaminer.com/smmworld/smmw-promo/
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9. Analyze
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© 2014 RedFusion Media - Jon Burgess
10. Repeat
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© 2014 RedFusion Media - Jon Burgess
THANK YOUJon Burgess, M.B.A.Senior Digital Consultant
RedFusion Media, Inc.909-798-7092
Twitter: @jonburgessLinked In: @jonburgesswww.redfusionmedia.com
@jonburgess