Marketing, China Business or MIM as your major
Dr Vincent FokDept. of Marketing
Your Future is NOW!
http://finkorswim.com/2011/02/01/the-future-is-now-or-coming-soon/
Year 2030
• Not only Hong Kong – what China needs most?– More accountants? More finance people? More IT persons?– What is needed after production?
• Many jobs in finance is about selling
• Rules for Success (30s): You have to love your job!
The world is flatWhat is your relative advantage?
• Better in technology knowhow?• More hard working?• Better in numeric skill?
• What HKers are best in?– Flexible, creative
What (other) Chinese are not that good at?
• Calculations?• IT?
• Marketing! And understanding customers!
For HKers, you have to know China
• Politically• Economically
• For China market, we have advantages!– We reach more info than people in China– We can read Chinese. Westerners cannot
Nothing you can skip
• Without China, marketing has limited market, e-business in HK is small scale
• Without marketing, China has too many products available for buying, Internet cannot bring profits
• Without the Internet, China grows slower, marketing works more costly and ineffective
You have to know these all!
WE MEANS PRACTICAL!WE MEANS LIVELY!
What Marketing is about?
• Starting from CB 2601 “Marketing”
• Knowing your customers• More than 4 P’s• About COMPETITIONS
Our courses
• Advertising• Public Relations• Marketing Financial
Services• Services Marketing• Retailing
• ALL PRACTICAL
• E-marketing, Customer Relationship Management: Internet
• China Elective courses
What China Business is about?• Chinese Culture and Management• Chinese Multinationals• Partnership Management• Marketing in China
• Marketing as well as e-marketing electives– Including e-marketing and CRM
What MIM is about?
• Marketing Information Management
• E-Marketing• Customer Relationship Management• Social Media• Analytics
• BOTH SIDES, + China Business workshop
Learning soft skills
• TEAMS, TEAMS, and TEAMS– Strong Bond with classmates– Leading, coordinating
• Presentations– Communicating, persuading
Learning knowledge a CEO needs
• Without customers, all business functions means NOTHING
• FRONT line or back office?
Career: listen to our ALUMNI
• Marketing executive• Sales• Advertising account service• China business executive• E-Marketing executive
• Can be accountant, can be civil service, can be entrepreneur
Want to Know more?
• Alumni Sharing – WED (March 12, TOMORROW)– Advertising and Sales
– Every WED (week 8 to 12) 1930 – 2130, Y4302– CHECK your EMAIL!
http://www.ctgoodjobs.hk/english/eflash/20140310/hsbc.html
WHY US?
WE MEANS PRACTICAL!WE MEANS LIVELY!
Dedicated Team• Meal with Mr Alex Tham 桂常飯局 – Personal Growth Plan:
lunch and dinner, 5 days a week
• In-house Career Advisor Ms Wisteria Cheung (2 times Teaching Excellence Award winner) with >10 years HR experience – Career Plan
• REAL work experience: event, sales, service, retail, banking, dot.com, IT project management, hotel, FMCG
Who got the most guest talks?
We means PRACTICAL!
Final Year – REAL Company Projects
Career Camp every winter break
What we ALSO have?
• Internship– 0.35 to 0.45 place per student
• Exchange– 30% to 60% of students go in one sem of 2 years
time• Salary more or less same• Employment almost 100%
What Dept. of Marketing can bring you?
What kind of students we are looking for?
WE MEANS PRACTICAL!WE MEANS LIVELY!
What kind of students we are looking for?
• Marketing: communicate, presentable, high EQ, GPA only one of the considerations
• ChinaB: love China, really interested in China, can read Chinese, fluent PTH not a must
• MIM: interested in both IT and MKT, not only FB, good GPA and English
We INTERVIEW!
• All those put us NO. 1 CHOICE WILL BE INTERVIEWED
• No. 2 and 3 STILL GOT A CHANCE!
• JULY 3 interview date• Group and individual interviews
Interview Tips?
• Separate session right after your final list of choice submitted
• Only for those put MKT, ChinaB or MIM as top 3 choices
