Download - Marketing course
![Page 1: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/1.jpg)
Karen Thorne
Hopton House B&BB&B Academy
www.shropshirebreakfast.co.ukwww.bedandbreakfastacademy.co.uk
![Page 2: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/2.jpg)
![Page 3: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/3.jpg)
HOW TO PROMOTE YOUR TOURISM BUSINESS
USINGSOCIAL MEDIA
![Page 4: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/4.jpg)
WORTH STARTING WITH A FEW DEFINITIONS
• Advertising• Public Relations
• Marketing• Social Networking
• Social Media
![Page 5: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/5.jpg)
Advertising
Advertising generally involves paying for an advert in a local tourism guide, an association
magazine, on a website etc. You write the words ( the copy ) and they place
the ad as it is. You have control over where it goes and what it says and you pay for that
control.
![Page 6: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/6.jpg)
Public RelationsYou encourage the media to cover your products
or service.
This can be in the form of an article, review, “Top 10...”, interview, competition or feature.
![Page 7: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/7.jpg)
Marketing
• Marketing is best described as identifying your market and then defining its needs and wants,
and finding out the best way to sell to it. • The practice of marketing can take many
forms such as direct mail-shots, regular newsletters for your customers, networking on
and off-line, social media.
![Page 8: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/8.jpg)
Social Networking
All about connecting with other people, sometimes with common interests
![Page 9: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/9.jpg)
Social MediaRefers to online tools that are used to help people network & interact. It relies on individuals contributing & interacting.
![Page 10: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/10.jpg)
![Page 11: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/11.jpg)
![Page 12: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/12.jpg)
![Page 13: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/13.jpg)
Your Marketing Plan• Who are my customers?• What do they want from a holiday?• What do they need from holiday
accommodation?
• How does what I’m offering meet my customers needs?
• What actions do I need to put in place?• How much will you spend and where?
![Page 14: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/14.jpg)
Create, Update and REVIEW!• Create a plan – back of a matchbox if you like!• Collect information on how people are finding
you• Update your Plan regularly
![Page 15: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/15.jpg)
Target Market ExerciseYour Customers
• Brainstorm some niche markets• Take one and describe them
• What do they need from a holiday?
![Page 16: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/16.jpg)
How Does That Story meet their needs
How do You reach them?
Target Market ExerciseYou
What Story Are You Telling Your Customers?What Picture Are You Painting?What Experience Are You Selling?
![Page 17: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/17.jpg)
Who are my customers
What do they want from a B&B
What are my competitors offering
How does what I’m offering meet my guests needs
What actions do I need to put in place
How much will I need to spend?
Dog owners
•Dog Welcoming•Somewhere safe for dog to exercise•Room appropriate for dog•Things to do with my dog•Somewhere to eat that will take dog
•Outside kennels•Dog sitting•Few dog friendly places
•Dog Biscuits on arrival•Rug for dogs•Ground floor room•Enclosed garden•List of local places to eat that accept dogs•List dog friendly walks
•Dog Friendly Page on Website•List of walks & eating places on website •Google Adword for dog friendly•Advertise with dogpeople•Article in dog magazine about local area•Spend time on dog forums•Talk about dogs on Twitter
•Free ( if CMS)
•Free
•£10 a month
•£25 a year
•Free
•Free
•Free
![Page 18: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/18.jpg)
![Page 19: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/19.jpg)
![Page 20: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/20.jpg)
HOW TO PROMOTE YOUR TOURISM BUSINESS
USING SOCIAL MEDIA
![Page 21: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/21.jpg)
TOURISM OWNERS HAVE ALWAYS RELIED ON WORD OF MOUTH TO
PROMOTE THEIR BUSINESS
SOCIAL NETWORKING IS THE ULTIMATE WORD OF MOUTH
![Page 22: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/22.jpg)
Social Networking for Business – How Can It Help
• Build Relationships
![Page 23: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/23.jpg)
![Page 24: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/24.jpg)
![Page 25: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/25.jpg)
Social Networking for Business – How Can It Help
• Manage your Online Reputation
![Page 26: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/26.jpg)
![Page 27: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/27.jpg)
Social Networking for Business – How Can It Help
• Link Building• Information
![Page 28: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/28.jpg)
![Page 29: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/29.jpg)
Social Networking for Business – How Can It Help
• Social• Attract Customers
![Page 30: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/30.jpg)
Get Your Website Right First!
![Page 31: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/31.jpg)
Social Networking Strategy
• Be Clear on.......– What you hope to achieve from Social Networking– How you are going to measure its success
Google Analytics
No. Of Links
Mentions on Radio
Newspaper Magazine Articles
New Suppliers
Direct Customers
![Page 32: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/32.jpg)
Be clear on your voice!How do you want to perceived by your suppliers, competitors, clients, friends customers?
What Story Are You Telling?
![Page 33: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/33.jpg)
Why Blog?
• Blogging helps you to build relationships, to get people to like you – people buy from people they like!
• Blogging adds fresh content to your website and this is the key to search engines;
• Blogs provides the public with the current "happenings" in your area/ B&B
• Blogs need to be hosted on your website, so that the fresh content is associated with YOUR website and not Blogger or WordPress
• Blogs need to be written with key word rich content
• Blogs need to be updated at least once per week, and more is better.
![Page 34: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/34.jpg)
![Page 35: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/35.jpg)
Social Networking with Facebook
Create a fan page
Add pictures, videos, links, recipes, events
Don’t get into all the fluff!
Use it to drive traffic back to your website
Update once a day
![Page 36: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/36.jpg)
![Page 37: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/37.jpg)
![Page 38: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/38.jpg)
![Page 39: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/39.jpg)
![Page 40: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/40.jpg)
![Page 41: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/41.jpg)
Suggestions for successful social networking- people need a reason to find you outWrite your blog / facebook update / Twitter message. Then read, reread and reread from your customer’s perspective
Have 4 or 5 topics that you talk on
Engage in conversation
Share and become a source of information
Don’t sell e.g. on Twitter 1 sales tweets to 10 non sales tweets
![Page 42: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/42.jpg)
Reputation Management
• Know what people are saying about you online and manage that
• Tripadvisor or similar• Twitter Search• Google Alerts
![Page 43: Marketing course](https://reader034.vdocument.in/reader034/viewer/2022051514/5495ded0b479595f5e8b4770/html5/thumbnails/43.jpg)
What can you do?
What’s stopping you?