Download - Marketing Ethics
3
Muhammad Eissa
Marketing Ethics
Agenda
• Ethics • Marketing • Marketing Ethics • Why • Marketing Mix • Ethical issues in marketing mix
Ethics
Is the art and scienceof determining good and bad or right or wrong moral behavior.
Marketing
• Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
Marketing Ethics
• is the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing.
why
• When an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services.
why
• To create values or trust with the company.
why
• To build good image about the organization in the minds of costumer, employee, companies and the society .
Marketing Mix
Product
Consumer safety
Product liability and reliability
Designing for special needs
Price
Bid rigging
Predatory pricing
Price fixing
Place
• Performance pressure exist that may lead to ethical dilemmas.
Place
• Many vendors sell products that have crossed expiry date is unethical.
Place
• Promising shipment when knowing delivery is not possible by the promised date.
Place
• Most drug stores would give too many drugs without perception from a qualified doctor.
Place
• Products are moved in unsafe vehicles.
Promotion
Promote unhealthy products.
Deceptive advertising. Subliminal advertising.
recap
• Ethics • Marketing • Marketing Ethics • Why • Marketing Mix • Ethical issues in marketing mix
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