Download - Marketing for Documentaries
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MARKETINGFORDOCUMENTARIES
MATHIASNOSCHISVISIONSDUREEL2016
20APRIL2016
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MathiasNoschis
• CareerstartinindependentfilminSwitzerlandandtheSouthCaucasus
• InternaMonalexperienceinadverMsing,PRandsocialmediaforToyStory3,BlackSwan,Piranha3D,Letmein…
• Todayworkingwithindependentproducersandtutoringfortrainingprogrammesandworkshops
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CONTEXT1
MARKETINGSTRATEGY2
PORNOELIBERTA'3
SOMETHINGBETTERTOCOME4
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Whyshouldproducersanddirectorscareaboutfilmmarketing?
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Multiplicationofdistributionchannelsandstrategies
• MulMplicaMonoffesMvals• Theatricalisseenasa“lossleader”• OpportuniMestobreakdistribuMonwindows• DevelopmentofVOD
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Anticipatetheneedsofthedistributorsandthesalesagent
• PreparepromoMonalassetsduringproducMon• Makesureyouagreeonstrategy• BeinastrongerposiMontonegoMate
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Socialnetworksrequiretime
• Asuccessfulsocialmediastrategylastsforthewholelifecycle• ThecommunityshouldbeacMveattheMmeofrelease
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FilmMarketing
GenrePosiMoningTargetaudience
SMllsSynopsisTrailerPosterWebsite
SocialmediaAdverMsingPRPartnerships Viral
Assets AcMviMes
Strategy
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MarketingStrategy
PART2
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TheSWOTanalysis
Strengths Weaknesses
Opportunities Threats
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Targetaudience
• Primarytarget:• Demographics:age,gender,educaMon,income
• Secondarytargets:• Largergroup• Marketniches(place,interest,themes,demographics)
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Targetaudience
Primarytarget
Secondarytarget
Secondarytarget
Secondarytarget
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Positioning
Arrangingforaproducttooccupyaclear,disMncMve,anddesirableplacerelaMvetocompeMngproductsinthemindsoftargetconsumers.
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? Questions?
www.alphapanda.com/[email protected]:MathiasNoschis
Twitter:@FilmMktg
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TheSmallPrint
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