Download - Marketing in 2015! AMI
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Marketing in 2015!It is a FAST environment – that is only getting FASTER…
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EXPECTATIONS
•Key Elements that define a Marketing Plan
•Where you can Market your business –starting NOW
•Why Plans Fail
• Elements of Success
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Key Elements of a Marketing Plan
• Mission Statement
• Objectives
• SWOT Analysis
• Marketing Strategy
• Implementation Action
• Accountability Control
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1st: Where to Market?
• Word of Mouth
• Social Media – Apps - Banners
• Web-Mobile Presence
• Radio
• Email – Blog – News Blast
• Groups – Events
• TV Ads
• Billboards
• Untraditional – Guerrilla
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2nd: Why Plans Fail…
• Unrealistic Expectations
• You Believed the Hype
• No Tracking Methods
• Your content didn’t have a community
• Give Up To Soon
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Why Plans Fail…
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Why Plans Fail…
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Why Plans Fail…
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Why Plans Fail…
Your content was so good…Let me give you all my
MONEY!
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Content Marketing Expectations…
Have Product
Make Content
Humans Click
Them buy! Me Get
MONEY!
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THIS IS HOW IT REALLY WORKS…
You Have Product
You Make Content
People
Click
If they like, they might
REMEMBER!
You Create More Content
Maybe They See & Visit Again.
You Create More Content
TRUST is being built! You
Create More Content…
Now they have a need – so they
search for you to buy!
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HOW IT IS BEING USED
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Find Where Your Clients Passion is at…
GREAT CONTENT IS NOT ALWAYS VISIBLE…
IT MUST INSPIRE – ENVOKE A REACTION – MOTIVATE A RESPONSE
– REQUIRE AN ACTION
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TRACKING IS KEY
• Uncover Opportunities
• Find Where it is being shared
• Go beyond Social Networks
• Find Who is doing the sharing
• Check out your competition –what are they doing right?
• Use your search analytics –Several are Free they just have to be set up & watched
• Don’t make your sharing just about YOU
• Be generous and help others
• You do not have to reinvent everything – see what is working and make it your own
• Think of each marketing platform like a muscle to be flexed & strengthened regularly
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DO NOT GIVE UP!!
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REALITY IS NOT WHAT THEY SHOW IN THE MOVIES
BLOG STARTED IN 2009….
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FAILURE + NOT GIVING UP = SUCCESS
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POINT OF THE STORY…
YOU WANT TO MARKET YOUR BUSINESS SUCCESSFULLY IN 2015? THEN…
• YOU HAVE TO BE SEEN OFTEN
• YOU HAVE TO PROVIDE A CONSTANT VALUE
• YOU HAVE TO GO WHERE THEY ARE
• YOU HAVE TO INVEST
• YOU HAVE TO BE REALISTIC
• YOU HAVE TO TRACK TO IMPROVE
• YOU HAVE TO NEVER GIVE UP
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THANK YOU FOR YOUR VALUABLE TIME!