Marketing LeadersMasterclass

By Invitation Only

#MLleeds

Where: Elmwood Leeds, LS11 5WD // When: Tuesday 21st April 2015

9.30am-12.00pm // *Registration between 9.00am-9.30am*

The Marketing Leaders Masterclass aims to provide delegates with a

unique integrated marketing experience, as five industry experts share

their latest thinking across a range of hot topics including digital,

social media, PR, consumer insight and creative.

Marketing LeadersMasterclass #MLleeds

In partnership with:

Venue & Creative Partner

www.elmwood.com

Consumer Insight Partner

www.mccallum-layton.co.uk

Creative Design Partner

www.pixelpusher2000.com

Stuart Bruce Associates

www.stuartbruce.eu

Digital Marketing Partner

www.webmarketinggroup.co.uk

Headline Sponsor

www.networkmarketingjobs.com

Social Media Partner

www.brilliantsocialmedia.co.uk

www.pixelpusher2000.comPixelpusher2000

• Consumer Insight Manager, Asda • Consumer Media Relations Manager, Asda • Customer Experience Development Manager, Sky Bet • Senior Marketing Manager – Convenience, Morrisons Supermarkets • Senior Marketing Manager – Planning, Morrisons Supermarkets • PR Manager, Morrisons Supermarkets • Senior Campaign Manager, The Co-operative Group • Digital Marketing Manager – SEO, The Co-operative Group • Digital & Social Media Marketing Manager, Premier Farnell • Market & Consumer Insight Manager, JD Williams • Managing Director, Beanies The Flavour Co • Head of Digital Marketing, Victoria Plumb • Business Development Manager, Irwin Mitchell • SEO Manager, Victoria Plumb • Head of Customer Planning, Insight & Development, Wilko • Digital Marketing Campaign Manager, Provident • Head of Marketing, WageDayAdvance • Customer Engagement & Retention Manager, WageDayAdvance • Brand & Marketing Manager, JCT600 • Research Manager, Shop Direct • Marketing Campaign Manager, Joe Browns • Director, instantprint • Digital & Mobile Experience, Superdry • Associate Director – Retail Marketing, Jones Lang LaSalle • Chair, Mid Yorkshire Branch, Chartered Institute of Marketing • Director of Marketing, University of Bradford • Professor of Marketing, University of Liverpool • Head of Marketing, University of Leeds

Who’s Attending?

Are we happy with the route research is taking?Duncan McCallum, Founding Partner at McCallum Layton

Market research has undergone dramatic change in the last ten years; more than in the last 50 – but has it changed for the better? In this session, Duncan takes a closer look at how some of these changes are preventing consumer insight from reaching its full potential and what can be done about it.

The dynamics of brand attractionSimon Preece, Director of Effectiveness at Elmwood & Sarah Dear, Managing Director at Elmwood

In this session, Simon and Sarah will be give an overview of how neuroscience informs the creation of emotionally engaging brands, and how marketers can use this to disrupt the market and build deeper consumer engagement to increase sales and market share.

The now & next of digital marketing: Key online trends impacting your business in 2015Ian Lloyd, Director of Digital Operations at WMG

As the role of digital marketing continues to evolve, with the customer’s mobile experience, online discoverability and digital innovation all reshaping the agenda, Ian provides insights into the future of doing business online. This session will explore the key online trends that will affect your business over the course of this year, provide practical advice and debunk some common misconceptions, as well as providing a toolkit to help you sharpen your online plans for the months ahead.

The most powerful conversation your brand could have todayLaurra Davis, Creative Director at Brilliant Social Media

Often overlooked, social tone of voice is one of the most undervalued assets for an organisation yet it is the foundation for a brand’s entire social media presence.In this session Laurra will give clear insight on how brands can benefit from a more strategic and thoughtful approach to their social tone of voice, and why playing it safe or getting it wrong can result in disengagement and a disjointed brand proposition.

Back to the future of public relationsTop 10 game changers for PRStuart Bruce, International PR Advisor at Stuart Bruce Associates

PR suffers from cobbler’s child syndrome. In this session, Stuart examines what it needs to do to reclaim its reputation by highlighting the top 10 game changers for PR professionals. It looks at the essential skills of the future for both in-house PR professionals and PR consultancies.

Expert Sessions

Speakers

Simon PreeceDirector of Effectiveness at Elmwood

Simon joined Elmwood in 1992 after five years of product and strategic marketing at Asda. A shareholder and board member, Simon has managed many of Elmwood’s largest FMCG, corporate and retail clients including The FA, Kimberly-Clark, and Asda. He spearheads Elmwood’s drive to deliver effectiveness culturally, creatively and commercially.

An Honorary Fellow in Marketing at Bradford University’s School of Management lecturing on a wide variety of courses. He has led the development and application of Biomotive Triggers as a design tool. A mentor for the DBA’s Twenty Twenty programme, he is a Business Leader member of the Marketing Society. Simon is a Trustee of the prestigious Snowdon Trust Charity.

Simon’s passions centre around his family. He’s a Reiki Master and stone balancing artist, also a lover of curries and malt whisky.

Ian LloydDirector of Digital Operations at WMG

Ian heads up digital operations at WMG and has nurtured and grown the team to over 50 digital marketers over the last eight years. He is tasked with ensuring WMG clients are delighted with the service they receive and that our team is inspired and motivated to do a great job.

A driving force in continuously improving our techniques and developing new products, Ian contributes to company strategy through his deep understanding of our clients’ needs. He guides senior account managers on strategy for our largest SEO accounts and advises and implements new technologies and processes across the team.With a BA (hons) in business information management, and an early career stint at a Mancunian record company whilst making his name in the DJ industry, Ian’s colourful background has made him a motivating, inspiring and decisive manager.

Sarah DearManaging Director at Elmwood

Sarah joined Elmwood in 1992 pretty much straight out of university armed with a French degree from Birmingham. She has had a variety of roles at Elmwood during that time and continued her education with a CIM Diploma in Marketing and is currently the Managing Director of the Leeds studio and a board member.

With over 20 years’ brand design experience in retail and FMCG, she particularly loves the buzz of the retail world and has spent most of her career leading key clients in this sector, working with businesses such as ASDA, Walmart, Loblaw, Argos and Morrisons to name but a few. Her retail experience covers directing brand strategy, own brand packaging design and corporate communications and brand experience. Out of work, Sarah is the proud and devoted mum of two and a keen runner.

Stuart BruceInternational PR Advisor at Stuart Bruce Associates

Stuart Bruce is an award-winning international public relations adviser and trainer who is globally recognised as a pioneer in digital corporate communications, digital public affairs and lobbying, crisis communications, online PR and corporate social media. Based in the UK he travels to provide counsel and training to companies and government clients in Europe, Middle

East, central Asia, USA and Asia Pacific. He is a founder member of the Chartered Institute of Public Relations’ Social Media Panel and an elected member of its national council. He regularly speaks at PR conferences around the world including the World Communication Forum in Davos. He was one of the world’s first PR bloggers at www.stuartbruce.biz

Laurra DavisCreative Director at Brilliant Social Media

Laurra is Brilliant’s founder and creative strategist. After completing her BA Hons in English and Creative Writing at Leeds University, Brilliant was set up in 2011. Initially founded as a training company, Brilliant soon evolved into a specialist social media agency working exclusively within FMCG, retail and hospitality.Through consultancy and managed services Brilliant has helped their clients become household names and built up one of the Top 3 ranking Facebook pages in the UK’s Food/Beverage sector.

Laurra has spoken extensively on social media and worked as a consultant alongside some of the North’s leading brand and marketing agencies. With experience in the FMCG sector she is a specialist in the development of tone of voice, social strategy and in driving brand loyalty through social channels.

A lover of learning new languages, travel and photography – away from work Laurra can usually be found on her travels, clutching her trusty DSLR.

Duncan McCallumFounding Partner at McCallum Layton

After leaving university with a BSc (Hons) degree in Psychology Duncan worked for Armstrong Worldwide Industries before gaining an MBA with a specialism in marketing. This was followed by a 3 year spell as Marketing Services Manager at Berger Paints (later Crown-Berger), where he was responsible for the company’s research and marketing budget.

Subsequent to Berger, Duncan was Marketing Director for a large northern based advertising agency before setting up McCallum Layton in 1982.

How to attend

If you’d like to attend or get involved as a partner,

please contact :

John McCambley, Event Producer

+44 (0)7796322894

johnmcc73@gmail.com

Further information can also be found on

www.johnmccambley.com/