Marketing used to be so simple…
New product
Pump up the air cover
Add some offers
Sales grew!
Marketing messages delivered via advertising used to be a primary and trusted source of information.
Word of Mouth was localized and slow.
@KatrinaKlier @KhodyG #iStrategy
Trust of Information Varies…92% Trust
Earned Media
70% Trust Online
Customer Reviews
58% Trust Information on Company
Websites
36% Trust Online Video
Ads
33% Trust Online
Banner Ads & Mobile
Display Ads
36% Trust Sponsored
Social Media Ads
29% Trust Text Ads on
Their Phones
47% Trust Television
Ads
47% Trust Magazine
Ads
46% Trust Newspaper
Ads
Source: Nielsen http://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/
@KatrinaKlier @KhodyG #iStrategy
Word of Mouth Social, Mobile, Personal
1 Billion Users Worldwide600M Mobile UsersAverage Friend has 359 Friends they can ask for opinions517 Million Accounts50% of Users Active on MobileMobile is 40% of All Tweets
3.1 Billion Email Accounts Worldwide181+ Million Blogs85% of Smart Phones Ship with a BrowserSources: Facebook, TechCrunch, Pingdom, Washington Post, Nielsen
2.3 Billion Page Views in March 2012 alonePinterest referred buyers are 10% more likely to buy & spend 10% morePinterest mobile app downloaded >250K times
@KatrinaKlier @KhodyG #iStrategy
Of US mobile users 75% send text message; 53% downloads apps; 52% accessed a browser; 38% accessed social media sites or blogs
In 2009 only 2% of US adults owned a tablet PC or e-reader. As of January 2012, 29% now do.
Mobile by the Numbers
comScore Reports August 2012 U.S. Mobile Subscriber Market Share| Mary Meeker Internet Trends 5/30/2012@KatrinaKlier @KhodyG #iStrategy
10% of the total global Internet traffic now goes over mobile phones.
6 Billion mobile subscriptions worldwide with 75% of the world having access to mobile phones
Active global mobile app users now number 1 Billion, expected to reach 2.1B by 2016
Mobile by the Numbers
@KatrinaKlier @KhodyG #iStrategy
Venus, Mars and Shopping on Mobile
Source: Mashable http://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/ @KatrinaKlier @KhodyG #iStrategy
Personal:Generate demand via targeted offers to drive consideration
Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TVPulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.
@KatrinaKlier @KhodyG #iStrategy
Up and Down the Funnel
Up and Down the Funnel
Make It PersonalGenerate demand via targeted offers to drive consideration
Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV
Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.
@KatrinaKlier @KhodyG #iStrategy
Make It PersonalGenerate demand via targeted offers to drive consideration
Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV
Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.
Up and Down the Funnel
@KatrinaKlier @KhodyG #iStrategy
Make It PersonalGenerate demand via targeted offers to drive consideration
Make it Relevant-Location and TimeLeverage geolocation capabilities to deliver location based offers, via out of home with QRs, location based services, or even TV
Pulling in Social GraphsDrive end-user consideration by building advocacy, support and loyalty through social media engagement and pulling in individual Social Graphs.
Up and Down the Funnel
@KatrinaKlier @KhodyG #iStrategy
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank You!
@KatrinaKlier @KhodyG