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Marketing & Networking Strategies for Today5/21/10
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Nancy Hernandez• President and Founder of ABRAZO Multicultural
Marketing
• Award winning agency
• UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal
• Milwaukee native
• B2B, B2C, B2B2C experience
• Account services, creative service, media planning & buying, public relations, market research
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Why is marketing necessary?• Reach and win new customers
• Tell your story
• Customer satisfaction
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Traditional Strategies• Print
• Radio
• TV
• Outdoor
• Direct Mail
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Traditional Strategies• DIFM
• Barriers to Entry = $
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Today’s Environment• Digital Media
• Social Media
• SEO
• Viral
• Sponsorship/Event
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Today’s Environment
DIFM DIY
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Today’s Environment
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Today’s Environment
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Today’s Environment
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Today’s Environment
http://www.youtube.com/watch?v=rY9NefF2iiY&feature=related
http://www.youtube.com/watch?v=hg5BQnJ1Q3k&feature=related
http://www.youtube.com/watch?v=j_nxxuDumvY&feature=related
http://www.youtube.com/watch?v=rSLXWRfFsxY&feature=related
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Today’s Environment
• Requires resources
• Have a plan
• Understand your customer and where they are
• Marketing champion
• Eventually transitions to DIFM
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Thank you!
QUESTIONS?