Download - Marketing Plan for Elders Retail
-
8/15/2019 Marketing Plan for Elders Retail
1/26
!"#$%&'() !+,-./012
344.445.1/ #+4- &) !+,-./012 67+1
895:+1;) /,+/.20? @A401.44 B10/) C./+07
-
8/15/2019 Marketing Plan for Elders Retail
2/26
#3@D< EF 8EG#
'- 5'*6/' 6 &'40* ? " #$%&' @) , 4*."" + ,6A ) ' /0'&* &'6,#/ *2% B ' A#*6#4$ 6. 5 &.5.*'0 C
8B>#E!I> ' $ VE# 3G3DK>I> &R #EV> 3G3DK>I> &% 6 ,2/' =) 0 ';#*#.4 " &,+'H.&> ".& 6.H* *6&,6'$#'* 77
!3C"
-
8/15/2019 Marketing Plan for Elders Retail
3/26
A55+,;
'JKLMN ON PQ ,RNSMPJOPQ PTMOURNOQLNN SVPS VPN NRWWLMLK WMXY ZXXM WOQPQ[OPJ ZLMW
ML[LQS ]LPMN^ XQJ] SRMQOQT P NSPSRSXM] ZMXWOS OQ 78(9 PWSLM NO_ ]LPMN XW JXNNLN 3'JKL
78(9:` 'JKLMN VPN JXNS NOTQOWO[PQS YPMaLS NVPML X\LM SVON ZLMOXK KRL SX P JP[a XW [XQW
NSPUOJOS] XW SVL URNOQLNN PQK OSN XQTXOQT \OPUOJOS] 3;PMZLQSLM PQK ;XKQLM 78(9:` 6VL aONNRL WXM 'JKLMN ON VXb SX TMXb SVL &LSPOJ URNOQLNN OQ PQ LQ\OMXQYLQS XW JXb [XQWO
WPMY KLUS^ OQ[MLPNOQT [XNS XW WPMY OQZRSN PQK NSMXQT [XYZLSOSOXQ`
6VL YPMaLSOQT XUcL[SO\L WXM 'JKLMN ON SX2+01 + ZA,/[., %R\ 9Z /[. 5+,-./ 4[+,. ^ bOSV P 78d
MLSRMQ XQ [PZOSPJ LYZJX]LK^ SVMXRTV0119Y+/0Y. :,959/091 +1= :,9=A?/ =.Y.79:5.1/
4/,+/.20.4] ,Q L_SMP (8d YPMaLS NVPML bXRJK UMOQT OQ PZZMX_OYPSLJ] e?I8Y OQ PKKOSOXQPJ
ML\LQRL` 6X PKKMLNN L_SLMQPJ SMLQKN^ SVON +PMaLSOQT 5JPQ NRTTLNSN SVPS 'JKLMN YX\LN YPMaLSOQT NSMPSLT] WMXY +PMaLS 5LQLSMPSOXQ SX 5MXKR[S 0L\LJXZYLQS`
6VL NSMPSLTOLN PML POYLK PS ZXNOSOXQOQT 'JKLMN SX SPMTLS 6MPKOSOXQPJ PQK 4Lb WPMYL
bOSVOQ SVL MLZXMS` 6VLNL [RNSXYLMN VOTVJ] \PJRL)
• fRPJOS] *LM\O[L • '_[LZSOXQPJ EPJRL • #QQX\PSOXQ • /X[PJJ] UPNLK URNOQLNN • &LJOPUOJOS]
6VL NSMPSLTOLN ULNS LYZJX]LK SX YLLS SVL QLLKN XW SVLNL SPMTLS YPMaLSN PML VOTV ULQ
MONa NSMPSLTOLN SX OYZJLYLQS X\LM SVL QL_S (7 YXQSVN^ bOSV P URKTLS XW e=`= YOJJOXQ)
%] 6,959/091 ̂ 7+A1?[_ • TMPNN
-
8/15/2019 Marketing Plan for Elders Retail
4/26
I1/,9=A?/091
+PMaLSOQT ON SVL YPQPTLYLQS ZMX[LNN MLNZXQNOUJL WXM OKLQSOW]OQT^ PQSO[OZPSOQT PQ
[RNSXYLM MLhROMLYLQSN ZMXWOSPUJ] 3;VPMSLMLK #QNSOSRSL XW +PMaLSOQT 788F:` 6VL ZRMZ
+PMaLSOQT 5JPQ ON SX XRSJOQL SVL YPMaLS NLTYLQSN 'JKLMN bOJJ SPMTLS OQ XMKLM SX TMXb
SVL [XYZPQ]1N \PJRL ZMXZXNOSOXQ^ NSMPSLTOLN SX [XYYRQO[PSL bOSV SVL SPMTLS YPMaLS PQ
OYZJLYLQSPSOXQ ZJPQ`
'JKLMN ON P ZRUJO[PJJ] JONSLK PTMOURNOQLNN XQ SVL ,RNSMPJOPQ *SX[a '_[VPQTL 3,*A)'/0:^ bOSV
XW ZMLNLQ[L P[MXNN ,RNSMPJOP PQK ,NOP` 'JKLMN POYN SX UL XQL XW ,RNSMPJOP1N JLPKOQT N
MRMPJ WPMY OQZRSN OQ[JRKOQT NLLKN^ WLMSOJONLMN^ PTMO[RJSRMPJ [VLYO[PJN^ PQOYPJ VL
TLQLMPJ MRMPJ YLM[VPQKONL PQK ZMXWLNNOXQPJ ZMXKR[SOXQ PK\O[L` 'JKLMN ZMX\OKLN ZM
ZMXKR[LMN bOSV SVL ZMXWLNNOXQPJ NRZZXMS SX YP_OYONL SVL ZXSLQSOPJ XW WPMYOQT LQ
SVMXRTV ZMXKR[S JOQLN PN XRSJOQLK OQ "OTRML (` 'JKLMN1 &LSPOJ *2% NLJJN WPMY OQZRSN S
WMXY P UMPQ[V QLSbXMa XW PMXRQK 778 NSXMLN P[MXNN ,RNSMPJOP^ PN bLJJ PN \OP PQXQ
-
8/15/2019 Marketing Plan for Elders Retail
5/26
'JKLMN VPN NSMRTTJLK SX ZLMWXMY OQ ML[LQS ]LPMN^ bOSV [XYZPQ] JXNNLN ML[XMKLK WXM
ZMX[LLKOQT "-78(@` #Q SVL [XYZPQ]1N JPSLNS ,QQRPJ &LZXMS 378(9:^ 'JKLMN MLZXMSLK P NOTQO
OYZMX\LYLQS OQ ZLMWXMYPQ[L bOSV RQKLMJ]OQT 'PMQOQTN 2LWXML #QSLMLNS PQK 6P_ 3'2#6:
'2#6 YPMTOQ JOWSLK WMXY
-
8/15/2019 Marketing Plan for Elders Retail
6/26
'JKLMN1 aL] [XYZLSOSXMN OQ SVL PTMO[RJSRMPJ MLSPOJ OQKRNSM] OQ[JRKL /PQKYPMa PQK SVL
#QKLZLQKLQSN` ,QPJ]NON NVXbN SVPS 'JKLMN [RMMLQSJ] VPN (@d XW SVL YPMaLS NVPML 3;PMZL
;XKQLM 78(9:`
6VL aL] SMLQKN SVPS PML L_ZL[SLK SX OQWJRLQ[L 'JKLMN1 WRSRML ZLMWXMYPQ[L PML XRSJOQ
#+b7. %) ".; 6#D< #,.1=4
6970/0?+7
-
8/15/2019 Marketing Plan for Elders Retail
7/26
DXb KXLN 'JKLMN MLYPOQ [XYZLSOSO\L OQ SVON [VPQTOQT LQ\OMXQYLQSk
.ZZXMSRQOSOLN SX KL\LJXZ OQQX\PSO\L ZMXKR[SN PQK NLM\O[LN bXRJK NLL 'JKLMN NVOWSN OS
NSMPSLT] WMXY +PMaLS 5LQLSMPSOXQ SX 5MXKR[S 0L\LJXZYLQS` 6VON OQ\XJ\LN KL\LJXZOQT QL
ZMXKR[SN WXM L_ONSOQT YPMaLSN^ PQK OQ\XJ\LN SVOQaOQT PUXRS VXb QLb ZMXKR[SN [PQ YLL
QLLKN YXML [JXNLJ] PQK XRSZLMWXMY SVL ZMXKR[SN PQK NLM\O[LN XW aL] [XYZLSOSXMN` 6VO
bXRJK PJJXb 'JKLMN SX ZMX\OKL YXML [VXO[LN WXM OSN [RNSXYLMN OQ XMKLM SX YLLS SVLOM
[JXNLJ]^ bOSV P YLKORY JL\LJ XW MONa 3,QNXWW^ (F=I:`
F02A,. L) 3149ZZ !+/,0X) @B T
-
8/15/2019 Marketing Plan for Elders Retail
8/26
8A4/95., +1+7;404
6VLML VPN ULLQ YPMaLK [VPQTL OQ SVL PTMO[RJSRMPJ OQKRNSM] X\LM SVL JPNS 788 ]LPMN PQK
ULLQ ZPMSO[RJPMJ] NOTQOWO[PQS X\LM SVL JPNS ?8 ]LPMN` 6VL ZLMLQQOPJ OYPTL XW SVL ,RNSM
ON XQL XW SMPKOSOXQ^ PKPZSPUOJOS] PQK MLNOJOLQ[L UXMQ XW QL[LNNOS]` DXbL\LM^ SVL YXSPaLN P [XQSLYZXMPM] PZZMXP[V PQK ON XWSLQbLJJ
-
8/15/2019 Marketing Plan for Elders Retail
9/26
F+,5 40c.
*OQ[L SVL LPMJ] (FI8N^ OS VPN ULLQ XUNLM\LK SVPS WPMY ZMXKR[SO\OS] VPN ULLQ OQ[MLPNOQ
SVPS SVL P\LMPTL XZLMPSOQT NOlL XW WPMYN VPN PJNX ULLQ OQ[MLPNOQT 3*VLQT LS PJ` 78(9:`
VP\L PJNX [XQ[JRKLK SVPS JPMTL WPMYN PML P[VOL\OQT VOTVLM ZMXKR[SO\OS] U] [VPQTOQT ZM
SL[VQXJXT] MPSVLM SVPQ OQ[MLPNOQT N[PJL PJXQL 3*VLQT LS PJ` 78(9:`
0LNZOSL PTMO[RJSRMPJ ZMXKR[SOXQ ULOQT OQ[MLPNOQTJ] [XQ[LQSMPSLK OQ JPMTL WPMYN OQ
3,2* 78(9: SVL YPcXMOS] XW ,RNSMPJOP1N WPMYN PML [XYZPMPSO\LJ] NYPJJ` #Q78(8
-
8/15/2019 Marketing Plan for Elders Retail
10/26
!+,-./ >.25.1/+/091
, YPMaLS NLTYLQS KLWOQLN SVL TMXRZ XW [RNSXYLMN bVX NVPML P NOYOJPM NLS XW QLLKN P
3>XSJLM PQK >LJJLM 78(7:` ,ZZJ]OQT SVL PUX\L [JOLQS PQPJ]NLN PQK aL] OQNOTVSN^ 'JKLMN [PQ
[PSLTXMONL PQK SPMTLS SVMLL aL] NLTYLQSN^ PN XRSJOQLK OQ "OTRML 9^ ULJXb` 6VL "POMWP_
MLZXMS 378(9: OQKO[PSLN SVPS [XYZLSOSXMN PJMLPK] VLP\OJ] NLM\O[L *LTYLQS @` 6VLMLWXML[XRJK WX[RN OSN YPMaLSOQT LWWXMSN XQ *LTYLQSN ( PQK 7`
F02A,. N) 32,0?A7/A,+7 4.?/9, /+,2./ 5+,-./ 4.25.1/4 ^8+,:.1/., +1= 89=1., &R%Nf 3@> &R%%f
@+,, &R%N_
-
8/15/2019 Marketing Plan for Elders Retail
11/26
@,+1= +1+7;404
"POMWP_ ,TMO[RJSRMPJ &LNLPM[V PQK +PMaLSOQT [XQKR[SLK P MLNLPM[V ZMXcL[S OQSX 'JKLMNPQK %NPTL U] NRM\L]OQT (@@? WPMYLMN` ==d XW PJJ MLNZXQKLQSN bLML [RMMLQSJ] 'JKLMN1 [
SVL 9=d SVPS KOKQ1S [XQNOKLM SVLYNLJ\LN [RMMLQS 'JKLMN [JOLQSN^ (8d VPK ZML\OXRNJ] RNLK
URS KOK QX JXQTLM`
6VL "POMWP_ MLNLPM[V NRM\L] PNaLK ibVPS bXRJK ]XR JOaL SX NLL WMXY 'JKLMN OQ SVL WRSRM
MLNZXQNLN PN XRSJOQLK OQ "OTRML =`
F02A,. O) V[+/ 4A,Y.; ,.4:91=.1/4 g9A7= 70-. /9 4.. Z,95
-
8/15/2019 Marketing Plan for Elders Retail
12/26
6VL ;RMMLQS 2MPQK 5XNOSOXQOQT +PZN^ ULJXb^ NVXb SVL ZMLWLMLQ[LN XW SVL SVMLL aL] YP
NLTYLQSN PN bLJJ PN SVL [RMMLQS ZXNOSOXQOQT XW 'JKLMN PQK OSN YPOQ [XYZLSOSXMN^ /PQK
#QKLZLQKLQSN` 6VON MLZMLNLQSN 'JKLMN1 MLJPSO\L ZXNOSOXQ OQ SVL YPMaLSZJP[L PTPOQNS
SVPS KMO\L ZRM[VPNL` ,SSMOURSLN L_PYOQLK OQ "OTRML ? PQK C OQ[JRKL ZMO[L^ NLM\O[L^ OQ
JX[PJ ZMLNLQ[L`
F02A,. S aaa@,+1= 6940/091012 !+: A4012 870.1/ 6,.Z.,.1?.4 +,9A1= 6,0?. +1= >.,Y0?. ^8+,:.1/.,+1= 89=1., &R%Nf @+,, &R%Nf >[.12 ./ +7 &R%N_
-
8/15/2019 Marketing Plan for Elders Retail
13/26
F02A,. U) @,+1= 6940/091012 !+: A4012 870.1/ 6,.Z.,.1?.4 +,9A1= I119Y+/091 +1= D9?+7 6,.4.1?.
^8+,:.1/., +1= 89=1., &R%Nf @+,, &R%Nf >[.12 ./ +7 &R%N_
HVLQ PNaLK SX MPSL \PJRLN PQK PSSMOURSLN SX SVL L_SLQS SVPS SVL] MLJPSLK SX 'JKLMN^ ZPM
NLJL[SLK SVLY OQ XMKLM PN WXJJXbN)
&,6#4$ o( EPJRL WXM YXQL]
o7 '_SLQNO\L UMPQ[V QLSbXMa
o@ $MLPS ZMXKR[SN PQK NLM\O[LN
o9 #QQX\PSOXQ
o= 6L[VQO[PJ L_ZLMSN
o? ,[[LNN SX TJXUPJ YPMaLSN
oC 2MPQ[V NSPWW bOSV bOKL MPQTL XW aQXbJLKTL PQK NaOJJN
oI %QKLMNSPQKOQT XW WPMYLMN1 NLPNXQPJ QLLKN
-
8/15/2019 Marketing Plan for Elders Retail
14/26
HVLQ PNaLK bVPS SVLOM OYYLKOPSL SVXRTVSN bLML XW SVL [XYZPQ] 'JKLMN^ @(d XW MLNZXQK
MLZJOLK OQ SVL ZXNOSO\L PMXRQK i$XXK [XYZPQ] g NLM\O[L g bLJJ LNSPUJONVLKj` DXbL\LM^ 7(d
OYYLKOPSLJ] SVXRTVS XW iWOQPQ[OPJ SMXRUJLNj PQK (8d VPK P iUPK L_ZLMOLQ[Lj bOSV SVL [XY
6VL WXJJXbOQT UMPQK ZXNOSOXQOQTURJJN
-
8/15/2019 Marketing Plan for Elders Retail
15/26
#Q ZXNOSOXQOQT SVL 'JKLMN UMPQK SVMXRTV YPMaLSOQT [PYZPOTQN^ WX[RN NVXRJK UL XQ S
aL] SVLYLN)
!! fRPJOS] *LM\O[L
!! '_[LZSOXQPJ EPJRL !! #QQX\PSOXQ
!! /X[PJJ] UPNLK
!! &LJOPUOJOS]
#S ON ML[XYYLQKLK SVPS 'JKLMN YPOQSPOQ SVL L_ONSOQT JXTX^ URS PJJXb WXM JX[PJ MLZMLNL
[X
-
8/15/2019 Marketing Plan for Elders Retail
16/26
.QL XW 'JKLMN NSMLQTSVN OQ [XYZPMONXQ SX OSN [XYZLSOSXMN ON OSN P[[LNN SX P JPMTL PQ
UMPQ[V QLSbXMa PN bLJJ PN L_ZLMSN OQ YPQ] WOLJKN NR[V PN UPQaOQT^ WOQPQ[OPJ NLM\O[LN^
YPQPTLYLQS^ PTMXQXY] PQKUOXA::7;
'JKLMN1 ZMOYPM] NPJLN ZXOQSN SX [RNSXYLMN ON \OP 778 UMPQ[VLN P[MXNN ,RNSMPJOP`
6VL NRZZJ] [VPQQLJ ON KOML[S WMXY OSN NRZZJOLMN SX SVL UMPQ[VLN` 5MOXM SX ,RTRNS 78(@
RSOJONLK SVMLL 0ONSMOURSOXQ ;LQSMLN 30;N: SX NSXML ZMXKR[S PQK KONSMOURSL SX OSN N
bPN KONZLMNLK WXJJXbOQT JX[PJ ZMO[OQT ONNRLN PQK OQLWWO[OLQ[OLN OQ YX\OQT NSX[a SX
-
8/15/2019 Marketing Plan for Elders Retail
17/26
SVLQ XRS SX UMPQ[VLN^ bVLQ OQ NXYL [PNLN OS bXRJK UL YXML [XNS LWWL[SO\L SX YX\L ZMXK
WMXY SVL NRZZJOLM SX SVL UMPQ[V`
6VLML ON JOSSJL SVPS ON L_[OSOQT XM LQTPTOQT PUXRS SVL 'JKLMN MLSPOJ L_ZLMOLQ[L` 'P[V U
NVXZ WMXQS PQK MLSPOJ KLNa bOSV NYPJJLM ZMXKR[SN XQ KONZJP]^ bOSV P JPMTL bPMLVXRNL
SVL NSXML [XQSPOQOQT JPMTLM ZMXKR[SN NR[V PN PTMO[RJSRMPJ [VLYO[PJN PQK WLQ[OQT ZMX
XZZXMSRQOS] SX YPZ SVL [JOLQS L_ZLMOLQ[L PQK MLKLNOTQ NSXMLN SX ULSSLM LQTPTL SVL [R
6VL XSVLM PNZL[S SVPS [XRJK UL [XQNOKLMLK ON VXb WLYPJL PQK WPYOJ]
-
8/15/2019 Marketing Plan for Elders Retail
18/26
!+,-./012 !0X T U 64
6X UL NR[[LNNWRJ^ P +PMaLSOQT 5JPQ QLLKN SX PKKMLNN NXYL WRQKPYLQSPJ ONNRLN 3;VPMSL
#QNSOSRSL XW +PMaLSOQT 788F:^ OQ[JRKOQT)
• HVPS P [XYZPQ] ON TXOQT SX ZMXKR[L•
DXb YR[V OS bOJJ [VPMTL• DXb OS bOJJ KLJO\LM SVL ZMXKR[SN XM NLM\O[LN SX SVL [RNSXYLM• DXb OS bOJJ SLJJ OSN [RNSXYLMN PUXRS OSN ZMXKR[SN PQK NLM\O[LN
6VL ZJPQ YRNS PJNX [XQNOKLM ZLXZJL^ ZMX[LNN PQK ZV]NO[PJ L\OKLQ[L` 6XTLSVLM^ SVLNL LJLY
aQXbQ PN SVL +PMaLSOQT +O_` 6VL ZMXZXNLK YPMaLSOQT YO_ WXM 'JKLMN ON XRSJOQLK OQ 6PU
-
8/15/2019 Marketing Plan for Elders Retail
19/26
#+b7. N)
-
8/15/2019 Marketing Plan for Elders Retail
20/26
>VE# +1+7;404
6VL WXJJXbOQT *H.6 PQPJ]NON WXM 'JKLMN &LSPOJ SPUJLN SVL594/ ,.7.Y+1/ NSMLQTSVN^ bLPaQLNNLN^
XZZXMSRQOSOLN PQK SVMLPSN OKLQSOWOLK KRMOQT SVL '_SLMQPJ ,QPJ]NON PQK +PMaLSOQT 5
>/,.12/[4
(` 'JKLMN UMPQK B (C= ]LPM XJK [XYZPQ]
7` '_SLQNO\L QLSbXMa XW 778 MLTOXQPJ UMPQ[VLN
@ ̀ #QSLMQPJ L_ZLMS SL[VQO[PJ [PZPUOJOS] PQK
aQXbJLKTL
9` 5RM[VPNL \XJRYL WXM JL\LMPTL bOSV NRZZJOLMN
V.+-1.44.4
(` /Xb [JOLQS JX]PJS]
7` 5XXM PUOJOS] SX P[[LNN OQSLMQPJ NaOJJN P
aQXbJLKTL
@ ̀ /P[a XW OQ\LNSYLQS PQK RZTMPKLN OQ SVL
UMPQ[VLN
9` 5XXM NLM\O[L JL\LJN
E::9,/A10/0.4
(` *RZZJ] [VPOQ [XQNXJOKPSOXQ
7` #Q[MLPNLK RNL XW XQ
-
8/15/2019 Marketing Plan for Elders Retail
21/26
#EV> +1+7;404
6VL WXJJXbOQT 6.H* PQPJ]NON VPN ULLQ KL\LJXZLK WMXY SVL *H.6 PQPJ]NON PQK NRTTLNSN
NSMPSLTOLN SX SPaL PK\PQSPTL XW XZZXMSRQOSOLN PQK P\XOK SVMLPSN`
E::9,/A10/0.4 • *9.( B JL\LMPTL ZRM[VPNOQT ZXbLM PQKUMPQK SX OQWJRLQ[L [XQNXJOKPSOXQ XWNRZZJ] [VPOQ PQK QLTXSOPSL L_[JRNO\LNRZZJ] PTMLLYLQSN^ XWWLM L_[JRNO\L gVOTV hRPJOS] ZMXKR[SN SX SVL YPMaLS
• *7.= B OYZJLYLQS [XYYRQOS]LQTPTLYLQS ZMXTMPY \OP UMPQ[VQLSbXMa SX LNSPUJONV JX[PJ ZMLNLQ[L
• H(.@ B OYZJLYLQS JX]PJS] ZMXTMPYbOSV MLbPMKN KLNOTQLK SX XWWLMOYZMX\LK [MLKOS SLMYN 3JXbLM OQSLMMPSLN XM JXQTLM MLZP]YLQS ZLMOXK:
• H7.9 B 0L\LJXZ XQJOQL ZXMSPJ SX PJJXb[JOLQSN P[[LNN SX SL[VQO[PJ L_ZLMSN WPK\O[L XQ ULNS ZMP[SO[L PQK XSVLMOQQX\PSOXQN SX OYZMX\L ZMXKR[SO\OS
•
H(.= B X\LM[XYL JX]PJS] ONNRLN U]UROJKOQT P JX[PJ ZMLNLQ[L SVMXRTVLYZJX]OQT MLZMLNLQSPSO\LN XZLMPSOWMXY SVLOM XbQ XWWO[LgJX[PSOXQ B QMLSPOJ YXKLJ
• H9.9
-
8/15/2019 Marketing Plan for Elders Retail
22/26
5MXYXSOXQ*7.= B OYZJLYLQS [XYYRQOS] LQTPTLYLQS
ZMXTMPY \OP UMPQ[V QLSbXMa SX LNSPUJONVJX[PJ ZMLNLQ[L
V0/[01 % 591/[ &&R X d%RhRRR i d&]&5^;.+, %_
5MXYXSOXQ *(6( B MRQ ZMOQS PQK XQ
-
8/15/2019 Marketing Plan for Elders Retail
23/26
!+,-./012 Ebj.?/0Y. +1= >/,+/.20.4
,N NZL[OWOLK LPMJOLM OQ SVL +PMaLSOQT 5JPQ^ SVL XUcL[SO\L WXM 'JKLMN ON SX2+01 + ZA,/[., %R\ 9Z /[.
5+,-./ 4[+,. ^ bOSV P 78d MLSRMQ XQ [PZOSPJ LYZJX]LK^ SVMXRTV0119Y+/0Y. :,959/091 +1=
:,9=A?/ =.Y.79:5.1/ 4/,+/.20.4 ` ,Q OQ[MLPNL XW (8d OQ YPMaLS NVPML bOJJ UMOQT OQ PQ PKKOSOXe?I8 YOJJOXQ OQ ML\LQRL SX 'JKLMN ZLM PQQRY`
"XJJXbOQT SVL *H.6 PQK 6.H* PQPJ]NON^ SVL PTMLLK NSMPSLTOLN PML)
%] 6,959/091 ^7+A1?[_
;XQKR[S PTMPNN
-
8/15/2019 Marketing Plan for Elders Retail
24/26
HOSV P aL] WX[RN XQ SVLYLN)
• fRPJOS] *LM\O[L • '_[LZSOXQPJ EPJRL • #QQX\PSO\L • /X[PJJ] UPNLK • &LJOPUJL
891?7A4091
HVOJNS 'JKLMN VPN NRWWLMLK KRL SX ZXXM WOQPQ[OPJ ZLMWXMYPQ[L PQK JP[a XW [RNSXYLM
ML[LQS ]LPMN^ SVLML ON PJNX QXb PQ XZZXMSRQOS] WXM 'JKLMN SX [PZSRML P NOTQOWO[PQS Z
YPMaLS NVPML` 'JKLMN ON PJMLPK]bLJJ
-
8/15/2019 Marketing Plan for Elders Retail
25/26
C.Z.,.1?.4
,2,&'* 78(9^ q"PMY ZLMWXMYPQ[L)UMXPK
-
8/15/2019 Marketing Plan for Elders Retail
26/26
>XSJLM^ 5 PQK >LJJLM^ > 78(7^ +PMaLSOQT +PQPTLYLQS $JXUPJ 'KOSOXQ^ 5LPMNXQ 'KR[PSOXQ /OYO'QTJPQK
*VLQT^ -^ mVPX^ *^ 4XNNPJ > PQK mVPQT 0 78(9^ i5MXKR[SO\OS] PQK WPMY NOlL OQ ,RNSMPJOPQPTMO[RJSRML) MLOQ\LNSOTPSOQT SVL MLSRMQN SX N[PJLj^ 6VL ,RNSMPJOPQ vXRMQPJ XW PQK &LNXRM[L '[XQXYO[N^ =F^ ZZ` (?B@I