Download - Marketing Plan of Project
RE/MAX Mumbai Gujarat Maharashtra
WORKING ON SOLE – SELLING PROJECT
SAHIL SHAHREGIONAL MANAGER
RE/MAX MUMBAI GUJARAT MAHARASHTRA
RE/MAX Mumbai Gujarat Maharashtra
ABOUT RE/MAX
• Wide Network• Trust of a Brand • Strong Technology • Highly qualified Agents
trained in real estate
90 Countries: 7000 Offices : 100000 Agents : 39 Years
15 States : 135 Offices : 500 Agents
RE/MAX Mumbai Gujarat Maharashtra
ABOUT RE/MAX BROKER OFFICE
• One of the first Broker Offices in city
• One of the biggest franchise offices in the country
• Strong presence in corporate and builder circle
• System driven processes to make your transaction smoother and faster
Past experience in handling projects
Profile of broker owner of the office
Awards that the office has won
Training that the office has gone through
RE/MAX Mumbai Gujarat Maharashtra
PAST CLIENTS
RE/MAX Mumbai Gujarat Maharashtra
DEFINITION : MARKETING Marketing is the activity, set of instruction and
processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.
RE/MAX Mumbai Gujarat Maharashtra
7 P’S OF MARKETING
Product
Price
Promotion
Place
Packaging
Positioning
People
RE/MAX Mumbai Gujarat Maharashtra
PRODUCT Compare the product with comparable offerings
in the market place on a time to time basis Provide comparative market analysis report to
determine the correct product pricing on a quarterly basis
Features, amenities, project strengths and weaknesses on a quarterly basis
RE/MAX Mumbai Gujarat Maharashtra
PRICE Compare the price of the product to available
products in the nearby market Price it as per the needs of the finance of the
builder and try to bring maximum profitability for the builder
Correct mix of investor : end-user to ensure project gets accepted well
Wrong pricing can help nearby projects
RE/MAX Mumbai Gujarat Maharashtra
PROMOTION
Above the Line promotion Local channel operators Local radio Out of home Magazines / Local supplements Nearby cinema Hoardings
RE/MAX Mumbai Gujarat Maharashtra
Below the line Promotion Direct mail Sales Promotions Flyers Point of sale booth at various places like malls,
stations, offices Telemarketing Brochures
RE/MAX Mumbai Gujarat Maharashtra
WEB PROMOTION Separate website Specific promotion through Google Adword Social Media Promotion Listing on key portals Managed Promotion on portals Search engine optimization
RE/MAX Mumbai Gujarat Maharashtra
EVENT BASED SELLING Key Milestones of project:
- Pre-launch, Bhoomipujan, launch, 25%-50% and 75% of project completion
Festival based selling: - Akshaya Tritaya, Diwali, Christmas/New year
Education based selling - Brokers / End-user meets
CSR Events - Blood donation drive at project
RE/MAX Mumbai Gujarat Maharashtra
PLACE Ensuring participation in key exhibitions at national and
international level to sell the product Display and information in key targeted corporate in and
around the area Local : MCHI, Times Property Show- DNA Property International : RE/MAX shows around the world Property exhibitions like Sumansa, Pan-Eastern in
Middle-East, Europe and Africa
RE/MAX Mumbai Gujarat Maharashtra
PACKAGING Ensure top-in-class coordination for designing in
- Brochures- Videos - Virtual Tours - Commercial- Advertising
RE/MAX Mumbai Gujarat Maharashtra
POSITIONING Position it to sell Ensure that genuine buyers are able to consider
the product Build a brand so customers perceive us positively
and position brand as a customer-centric Helping define a position in the market and
working towards achieving excellence in the same
Awards and rating agencies
RE/MAX Mumbai Gujarat Maharashtra
PEOPLE Well qualified trained agents / staff to market the
project Local association promotion Creating an agent centric attitude to ensure more
people are working on the field towards your project to sell it faster
RE/MAX Mumbai Gujarat Maharashtra
AND.. Tieups with major housing finance companies Ensure local key influencers are updated and
apprised on regular basis Community Involvement through raising of
issues of local concern and participation
RE/MAX Mumbai Gujarat Maharashtra
FINANCIALS Be sure who is bearing cost of marketing Site office, sales office, cost of housekeeping
agencies etc Be clear on when to say NO and understand your
profitability game Ensure there is no parallel selling on the project Be careful whom you are loyal to work on in the
transaction
RE/MAX Mumbai Gujarat Maharashtra
Thank You
Feel free to send any of your questions to [email protected]