Download - marketing project parul university pgdm
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PROJECT
ON
MARKETING MANAGEMENT
Parul university
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Sr No.
Name of the Industry
1 Cosmetic Industry
2 Biscuit Industry
3 Beverage Industry
4 Tourism Industry
5 FMCG
CONTENT
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COSMETIC INDUSTRY
Cosmetics are considered to be any type of products or mixtures used to complement or enhance the beauty or looks of a person. This can include makeup, perfume, lotion, and nail polish etc..
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LAKME ABSOLUTE LIPSITC
BRAND AMBASSADOR-
Shraddha Kapoor
Tag line :-”Make that doesn’t look made up”
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Lakme Eyeconic Kajal
Brand Ambassador-Kareena Kapoor
Tag Line : - “10 Hr No Smudge”
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Lakme compact Face Powder
Brand Ambassador-
Shraddha Kapoor
Tag line -: ”High performance long wear make-up”
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Brand Ambassador-
Aishwarya Rai Bacchan
Tag line -: “Five Problem one Solution, because you, worth it”
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NEUTROGENA FINE FAIRNESS CREAM
Brand Ambassador-
Deepika Gautam
Tag line-: “150% superior sun protection”
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Brand Ambassador-
Yami Gautam
Tag line-: “Double action nikhar”
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BRAND AMBASSADOR-
Anushka Sharma
Tag line-: “Whitening cell repair lotion”
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Brand ambassador-
Kalki kocchi
Tag line-: “Your best Beautiful”
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BRAND AMBASSADOR-
Isha Gupta
Tag line-: “mudge free totally”
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BRAND AMBASSADOR-
Alia Bhatt
Tag line-:”Take Care”
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BRAND AMBASSADOR-
Iliana D’ruze
Tag line-: “Lakho naye safed cells umar bhar”
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BISCUIT INDUSTRY
India Biscuits Industry seems to be the largest among all the food industries and has a turn over of around Rs.3000 crores. Indian subcontinent is known to be the second largest manufacturer of biscuits.
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Brand Ambassador-
Amitabh Bacchan
Tag line-: “G mane Genius”
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BRAND AMBASSADOR-
Mandira Bedi
Tag line-: “Tea time me jaan daal de”
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BRAND AMBASSADOR
Hritik Roshan
Tag line-: “Tasty itna ki dil ajaye”
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BRAND AMBASSADOR-
Hritik Roshan
Tag line-: “There’s secret behind every Millano”
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OREO BISCUIT
BRAND AMBASSADOR-
Ranbir Kapoor
Tag line-: “Only Oreo”
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BRAND AMBASSADOR-
Boman Irani
Tag line-: “Mithas Mazedar Namkin Lazaddar”
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TIGER BISCUIT
BRAND AMBASSADOR-
Salman Khan
Tag line-: “Roz Badho”
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Tag line-: “Life namkeen banade”
BRAND AMBASSADOR-Amir Khan
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BEVERAGE INDUSTRY
The beverage industry in India constitutes of around USD 230 million among the USD 65 billion food processing industry. The major sectors in beverage industry in India are tea and coffee which are not only sold heavily in the domestic market but are also exported to a range of leading overseas markets -
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Brand Ambassador-
Pulkit Samrat
Tag line-: “ Clear hai”
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Brand Ambassador-
Kareena Kapoor
Tag line-: “Pyaas badhao”
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Brand Ambassador-
Katrina Kaif
Tag line-: “Iske samne sab feeka padh jaye”
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Brand Ambassador-
Sharukh Khan_
Tag line-: “Fresh ‘n’ Juicy”
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Brand Ambassador
-Jenelia D'Souza Deshmukh
Tag line-: “More Fanta less serious”
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MIRINDA
Brand Ambassador-
Asin
Tag line-: “Pagal panti bhi zaroori hai”
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Brand Ambassador-
Akshay Kumar
Tag line-: “Taste the thunder”
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Brand Ambassador-
Hritik Roshan
Tag line-: “Dar ke aage jeet hai”
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Brand Ambassador-
M S Dhoni
Tag line-: “Yeh hai youngistan meri jaan”
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Tag line : “Vibrant Gujarat where life is celebration, khusbhoo gujarat ki”
Brand ambassador: Amitab bachchan
STATE : GUJARAT
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Tag line : “The essence of incredible india, The kohinoor of India”
Brand ambassador : Saina Nehwal
STATE : ANDHRA PRADESH
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Tag line : “Full of surprises”
Brand ambassador : Aamir khan
STATE : CHHATISGARH
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Tag line : “A perfect holiday destination, 365 days on a holiday”
Brand ambassador : Prachi desai
STATE : GOA
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Tag line : “ Unforgettable himachal”
Brand ambassador: Preity zinta
STATE :HIMACHAL PRADESH
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Tag line : “Amazing heritage, grand experience”
Brand ambassador : Kuldeep yadav
STATE: UTAR PRADESH
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Tag line : “Simply heaven”
Brand ambassador : Hema malini
State : UTTRAKHAND
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Tag line : “A pioneer in highway tourism”
Brand ambassador : Yogeshwar Dutt
STATE : HARYANA
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Tag line : “The heart of incredible india”
Brand ambassador : Madhuri Dixit
STATE : MADHYA PRADESH
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Tag line : “Unlimited”
Brand ambassador :
Hrithik Roshan
STATE : MAHARASHTRA
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Tag line : “The incredible state of India”
Brand ambassador : Apurvi Chandela
STATE : RAJSTHAN
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FAST MOVING CONSUMER GOODS
The FMCG (Fast Moving Consumer Goods) Industry comprises of goods which are mass use goods directly consumable, packaged
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Brand Ambassador-Shilpa Shetty
Tag line-: “You try, You Decide”
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Brand Ambassador-
John Abrahim
Tag line-: “TAKE CARE”
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Brand Ambassador-
Yuvraj singh
Tag line -: “For the big Ideas in you”
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BRAND AMBASSADOR-
Amitabh Bacchan
Tag line-: “Taste Bhi, Health Bhi”
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BRAND AMBASSADOR-
Saif Ali Khan
Tag line-: “COOL DRINK TO HANG AROUND”
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Brand Ambassador- Akshay Kumar
Tag line-: “Give me Red”
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BRAND AMBASSADOR-
Kareena Kapoor Khan
Tag line-: “KYA AAPKE TOOTHPASTE MEIN NAMAK HAIN?”
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BRAND AMBASSADOR-
Sanjeev Kapoor
Tag line-:SATIATE YOUR SWEET TOOTH WITHOUT COMPROMISES.
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BRAND AMBASSADOR-
Shahid Kapoor
Tag line-: “KEEPING SKIN AMAZING”
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Brand Ambassador-
Deepika Padukone
Tag line-: “It all starts with a Nescafé”
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BRAND AMBASSADOR-
Priyanka Chopra
Tag line-: “Hair that shine with health”
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BRAND AMBASSADOR-
Nargir Fakri
Tag line-: “Himalaya sabse pahele”
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THANK YOU