Download - Marketing Proposal - Michele Milic
YOUR MARKETING PROPOSAL
PRESENTED BY:
OUR
FOR SALEMICHELE MILIC 702.419.5359
PREPARED FOR:
PRESENTED BY:
PREPARED BY:
FUTURE SELLERS123 Dream Street
Las Vegas, Nevada
MICHELE MILIC
FOR SALEMICHELE MILIC 702.419.5359
PRESENTED BY:
UNDERSTANDING YOUR WANTS, NEEDS & EXPECTATIONS
WHAT YOU CAN EXPECT FROM ME
IDENTIFYING WHAT IS IMPORTANT TO YOU
APPRECIATING YOUR PROPERTY
YOUR NEEDS COME FIRST
1
WHY REALTY ONE GROUP?
Our Team of Professionals
Marketing Strategies
Let’s Get Started
PRESENTED BY:
ABOUT US
PRESENTED BY:
WHY REALTY ONE GROUP?
FOUNDED INLAS VEGAS, NV
2005
89,000+
TOTAL TRANSACTIONSAS OF 2014
IN THE NATIONFOR SALES
VOLUME
#7
OFFICES
50+
AGENTS
5,000+
EXPONENTIAL
GROWTH
INDEPENDENTBROKERAGE
IN THE NATION
5thLARGEST
GROSS INCOMEAS OF 2014
IN THE NATIONFOR CLOSED
TRANSACTIONS
#6BROKERAGE IN NV
FASTEST GROWING IN CAFASTEST GROWING IN AZ
#1
DEBT FREE
100%
$19+BILLION
SIGNIFICANT MARKET SHARE
#1 IN NEVADA
IN SALES, SIZE AND VOLUME
#2 IN ARIZONAUP 3 SPOTS SINCE LAST
YEAR
#2IN ORANGE
COUNTYIN JUST 3
YEARS
25,101 CLOSED TRANSACTIONS AND
SALES IN 2013$7.2 BILLION
PRESENTED BY:
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
250
0
2005 2006 2007 2008 2009 2010 2011 2012
$2.7B
$2.2B
$1.6B$1.0B
$42M
$20M
$10M
SALES VOLUMENUMBER OF AGENTS
2013YEAR
$7.2B
5000+$4.9B
250
AG
ENTS
750
1500
20002200
4000+
2600
WHY REALTY ONE GROUP?
3300
PRESENTED BY:
List $ Sell $
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
# U
NIT
S
MARKET SHARE TOTALSTotal # Units (By Broker)
Realty ONEGroup Inc.
Prudential Americana
Group
ColdwellBankerPremier
Simply Vegas
Realty Executives of Nevada
Elite Realty
Keller Williams Market Place
RE/MAXBenchmark
Realty
RE/MAXAdvantage
NON-MLSOffice
Mkt
8.5
8%
Mkt
3.6
2%
Mkt
2.1
9%
Mkt
2.0
5%
Mkt
1.9
0%
Mkt
1.8
4%
Mkt
1.5
8%
Mkt
1.3
6%
Mkt
1.3
2%
Mkt
11.
28%
Data provided by: Broker Metrics
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?
PRESENTED BY:
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?$
IN M
ILLI
ON
S
MARKET SHARE TOTALSTotal $ Volume (By Broker)
Data provided by: Broker Metrics
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0Prudential Americana
Group
Mkt
11.
89%
ColdwellBankerPremier
Mkt
3.6
8%
Simply Vegas
Mkt
3.0
3%
Realty Executives of Nevada
Mkt
2.2
2%
Elite Realty
Mkt
1.7
4%Keller
Williams Market Place
Mkt
1.7
1%
RE/MAXBenchmark
Realty
Mkt
1.5
7%
RE/MAXAdvantage
Mkt
1.4
9%
NON-MLSOffice
Mkt
1.3
1%
Realty ONEGroup Inc.
Mkt
11.
28%
List $ Sell $
PRESENTED BY:
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?
RANK FIRM CLOSED UNITS CLOSED VOLUME MARKET SHARE %
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
REALTY ONE GROUP
Prudential American Group
Coldwell Banker Premier
Simply Vegas
Realty Executives Of Nevada
Elite Realty
Keller Williams Market Place
RE/MAX Benchmark Realty
RE/MAX Advantage
NON-MLS Office
Keller Williams Realty Las Vegas
Motion Properties
Wardley Real Estate
Windermere Prestige Properties
Resolution Realty
Keller Williams Realty Southwest
Keller Williams Southern Nevada
RE/MAX Central
Encore Realty Group
Gavish Real Estate
9,168
6,970
2,938
1,783
1,668
1,540
1,498
1,286
1,104
1,070
967
890
828
803
796
789
785
661
653
609
$1,820,964,588
$1,632,729,725
$588,980,865
$485,062,767
$355,147,235
$272,968,120
$251,354,056
$238,495,616
$209,123,535
$278,304,683
$200,825,828
$140,707,763
$146,371,407
$171,063,220
$115,498,573
$147,473,162
$163,830,946
$129,610,099
$116,623,461
$104,528,171
11.28%
8.58%
3.62%
2.19%
2.05%
1.90%
1.84%
1.58%
1.36%
1.32%
1.19%
1.10%
1.02%
0.99%
0.98%
0.97%
0.97%
0.81%
0.80%
0.75%
Data provided by: Broker Metrics
IS ONE OF THE FASTEST GROWING
REALTY ONE GROUP
COMPANIES IN AMERICA5 CONSECUTIVE YEARS 2009 - 2013
PRESENTED BY:
REALTY ONE GROUP IS CONTINUOUSLY
RECOGNIZED BY
LOCAL & NATIONAL
MEDIA
MEDIA EXPOSURE
PRESENTED BY:
WHY REALTY ONE GROUP?
Why Realty ONE Group?
OUR TEAM OF PROFESSIONALS
Marketing Strategies
Let’s Get Started
PRESENTED BY:
OUR TEAM OF
PROFESSIONALS
PRESENTED BY:
COORDINATION IS KEY
ON AVERAGE, 25+ PEOPLE ARE INVOLVED WITH A REAL ESTATE TRANSACTION
OUR TEAM OF PROFESSIONALS
SIGN COMPANYINSTALLER
COMPLIANCEOFFICER
SELLINGAGENT’SBROKER
SELLINGAGENT
VIDEOGRAPHER
LISTINGAGENT’SBROKER
BUYER
SELLER
TRANSACTIONCOORDINATOR
MORTGAGEPROCESSOR
REAL ESTATEATTORNEY
APPRAISER
MORTGAGELOAN
UNDERWITTER
TITLE INSURANCECOMPANY
PROCESSOR
MORTGAGELOAN
OFFICER
ESCROWPROCESSOR
HOMEWARRANTYINSURANCE
AGENT
PRIVATEHOME
INSPECTOR
PESTCONTROL/
TERMITEINSPECTOR
SPECIALTYINSPECTOR
LICENSED &BONDED
CONTRACTORS
NOTARY
UTILIT COMPANY
REP.
MOVERS
COUNTYRECORDER
ESCROW/CLOSINGOFFICER
TITLEINSURANCE
OFFICER
INSURANCEAGENTS
LISTING AGENT
PHOTOGRAPHER
Personal CommitmentProfessional DesignationsExperienceQualifications
PRESENTED BY:
OUR TEAM OF PROFESSIONALS
•
•
•
•
•
•
•
•
•
•
•
•
MEET MICHELE MILIC
MICHELE MILIC
Market Knowledge 17 Years Veteran CDPE Clients First
Expert Negotiator Residential Expert SFR Strong Work Ethic
Transaction Flow Distressed Cases Understanding and ListeningABR
PRESENTED BY:
CLIENT TESTIMONIALS
OUR TEAM OF PROFESSIONALS
My wife and I were really impressed with Michele Milic and her Real Estate Team! Michele has gone above and beyond to assist us in finding the right house and walked us through every stage of the closing process making it stress free! Michele was always there to answer our questions! We highly recommend Michele and her team to anyone looking to buy or sell a home!
Michele, you are a real professional. This whole experience can easily be quite stressful and you walked us through each step of selling our home, believing in us, our personal plans for a new home and all the business details in between. Your knowledge in this field is impressive and your patience is commendable. Thank you Michele. It was our pleasure working with you. You were constantly there for us.
Thank you, thank you, thank you, for your warm, personal and professional manner in which you took care of the sale of my home in just 10 days! You were always available to answer my calls and handled all concerns to alleviate my worries. Awesome job to you and the great team you work with.
Jeff and Theresa L.Anthem, Henderson
Michael and Kristin T.Mountains Edge, Las Vegas
Maryalice D.Seven Hills, Henderson
Why Realty ONE Group?
Our Team of Professionals
MARKETING STRATEGIES
Let’s Get Started
MARKETINGSTRATEGIES
PRESENTED BY:
OUR MARKETING OBJECTIVE
TO SELL YOUR PROPERTY FOR THE MOST AMOUNT OF MONEY IN THE LEAST AMOUNT OF TIME
MARKETING STRATEGIES
PRESENTED BY:
Generate Buyer
Activity
STRAT·E·GYPlan of action designated to
achieve a particular goal.
6 STEPS TO SUCCESS
How buyers find
homes
SuperiorService
Generate REALTOR®
Interest
IndustryStandardMarketing
MaximizeOnline
Exposure
PRESENTED BY:
ConditionThe Property
To Sell
1
2
34
5
6
MARKETING STRATEGIES
Valuation
Preparing your house for showing
Potential enhancements
Staging options
PRESENTED BY:
CONDITION THE PROPERTY TO SELL
MARKETING STRATEGIES1
HOW BUYERS FIND HOMES
MARKETING STRATEGIES2
FRIEND, RELATIVE OR NEIGHBOR
HOME BUILDER OR THEIR AGENT
DIRECTLY FROM SELLERS
HOME BOOK OR MAGAZINE
OTHER
PRINT NEWSPAPER ADVERTISEMENT
6
5
2
2
*
--
6
5
2
2
*
--
6
5
2
2
*
--
6
5
2
1
*
--
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
*Less than 1 percent
85% OF HOME BUYERS COME FROM THESE 3 SOURCES
2013 NAR PROFILE
OF HOME BUYERS
AND SELLERS
PRESENTED BY:
INTERNET
REAL ESTATE AGENT
YARD SIGN/OPEN HOUSE SIGN
8%
48
15
8
3
4
7
2
3
11%
41
16
7
7
4
7
1
6
15%
38
16
7
7
5
5
2
4
24%
36
15
7
7
3
5
1
--
24%
36
15
8
8
3
5
1
--
29%
34
14
8
8
3
3
1
--
32%
34
15
7
7
2
2
*
--
36%
36
12
37%
38
11
40%
35
11
42%
34
10
6
5
2
1
*
--
43%
33
9
Multiple Listing Service
Network of Professionals Broker Open House
PRESENTED BY:
GENERATE REALTOR® INTEREST
MARKETING STRATEGIES3
PRESENTED BY:
OUR LOCAL PRESENCE
MARKETING STRATEGIES3
G R E E N VA L L E Y
S O U T H W E S T
N O RT H W E S T
S U M M E R L I N
PRESENTED BY:
50+ Offices
Realty ONE Group dominates every
market entered in under 3 years
Realty ONE Group exposes your
property to a network of 5000+
top producing agents.
OUR NATIONAL PRESENCE
MARKETING STRATEGIES3
PRESENTED BY:
RELOCATION NETWORK
MARKETING STRATEGIES3
ADDITIONAL EXPOSURE FOR YOUR
PROPERTY THROUGH OUR NATIONAL
NETWORK OF PROFESSIONAL, PROVEN
REALTORS IN EVERY MARKET ACROSS
THE COUNTRY
WE ADVERTISE YOUR PROPERTY WITH OUR COMPETITION
MARKETING STRATEGIES3
PRESENTED BY:
Realty ONE Group Yard Sign
High Quality Photos
Video & Virtual Tour
Advanced Internet Exposure
PRESENTED BY:
FIRST STEPS
MARKETING STRATEGIES4
FOR SALEMICHELE MILIC 702.419.5359
PRESENTED BY:
MAXIMIZE ONLINE EXPOSURE
MARKETING STRATEGIES5
Homes.comrealtor.com
where home happens
major home search sites classified sites800+50+
31 MILLION UNIQUE ACTIVE HOMEBUYERS PER MONTH.
PROMINENT PLACEMENT IN SEARCH RESULTS = 3 – 5X MORE VIEWS.
WE FEATURE YOUR PROPERTY ON: TRULIA
PRESENTED BY:
YOUR PROPERTY FEATURED ON TRULIA
MARKETING STRATEGIES5
12.5 MILLION UNIQUE VISITORS PER MONTH.
PROMINENT PLACEMENT IN SEARCH RESULTS AND LISTING DETAIL PAGES
PRESENTED BY:
WE FEATURE YOUR PROPERTY ON: HOMES.COM
MARKETING STRATEGIES5
YOUR PROPERTY FEATURED ON HOMES.COM
YOUR OPEN HOUSE ONLINE
MARKETING STRATEGIES5
www.RealtyONEGroup.com
www.realtor.com www.openhouse.com
www.trulia.comwww.zillow.com
PRESENTED BY:
PRESENTED BY:
0:00 AM
SHARE
SEARCH
CONTACT
I SHAREI market this app to my clients
and network of buyers
YOU SHAREDownload our app and
share it with your contacts
WE SHAREYour property is included
in every agent’s homesearch app across our network
OUR HOME SEARCH APP
MARKETING STRATEGIES5
Ongoing & prompt communication
Design and implement marketing plan
Measure marketing results
Modify marketing and pricing strategy as needed
Review, present and negotiate offers and counteroffers
Coordinate the entire escrow and closing process
After-sale service and communication
SUPERIOR SERVICE
MARKETING STRATEGIES6
PRESENTED BY:
Why Realty ONE Group?
Our Team of Professionals
Marketing Strategies
LET’S GET STARTED
LET’S GETSTARTED
PRESENTED BY:
LET’S GET STARTEDPRICING YOUR HOME TO SELL
Location
Condition of Property
Supply & Demand
Economic Trends
Strategic Negotiations
PRESENTED BY:
FOR SALEMICHELE MILIC 702.419.5359
HIGHER
LOWER
0 2 4 6 8 10 12 14
LISTINGPRICE
WEEKS ON THE MARKET
PRESENTED BY:
LET’S GET STARTEDINITIAL LIST PRICE IS CRITICAL
ASKING PRICE IN
RELATION TO
MARKET VALUE
-15%
-10%
+10%
+15%
90%
75%
30%
60%MARKET VALUE
10%
% OF POTENTIAL BUYERS
WHO WILL LOOK
AT PROPERTY
Competitive Market Analysis
Determine List Price
Listing Agreement & Disclosure
Initiate the Market Plan
Install Electronic Lockbox
Install Realty ONE Group Yard Sign
PRESENTED BY:
LET’S GET STARTED
FOR SALEMICHELE MILIC 702.419.5359
SOLD
PRESENTED BY:
MICHELEMILIC
702.419.5359
8395 W. Sunset Rd., Ste #190Las Vegas, NV 89113
FOR SALEMICHELE MILIC 702.419.5359