Download - Marketing Services, Virtually
Marketing Services, Virtually
marketing hacks for service providers in Second Life
Lea Tesoro (real life) / Opal Lei (Second Life)
for NonProfit Commons
Sept 4, 2015
©2015 Lea Tesoro / Opal Lei
The Marketplace and SL commerce
The web-based Marketplace was a boon for product
creators:
Easier to search.
No need for land.
No more slow rezzing.
Consistent “address”.
Product reviews.
Some businesses still require a presence
inworld.Location: Truth
Hair
©2015 Lea Tesoro / Opal Lei
Products vs Services
Products● Prices set -- per product
● Mass production
● Quality is known, especially with demos.
● Actual design is known.
Services● Prices variable -- by hour / project?
● Custom-made / one of a kind
● Quality is inferred from previous work, if any.
● Design details are left to the creator.
©2015 Lea Tesoro / Opal Lei
Profiles: About | Picks | group tags
Fill in your profile (About and Picks).
Stand in a crowd, socialize.
Add a group tag.
Location: Violet InfoHub
©2015 Lea Tesoro / Opal Lei
Inworld classifieds
Testing source of traffic to your parcel with collision sensors
Pay premium for placement.
Why land for service providers?
Location: Mer Betta
©2015 Lea Tesoro / Opal Lei
Adboards inworld
Roadside parcelsvs
high-traffic venues
Sims with communities:same set of people
Grid-wide hunts:distracted audience
Location: Magik Ads
©2015 Lea Tesoro / Opal Lei
Inworld groups and events
machinimatographers:
MaMachinima group
lawyer groups
performers:
Second Life live events
©2015 Lea Tesoro / Opal Lei
SecondLife.com forums
https://community.secondlife.com/t5/Inworld-Employment/bd-p/InworldEmployment
©2015 Lea Tesoro / Opal Lei
External sites
Personal and other websites● Detailed information
● Connect to profile
● How to bring traffic in?
Flickr / YouTube / other social media● Preaching to the choir
● Constant tweets/feeds/streams to keep awareness
● Time issue
● Relevance of feed for brand consistency
©2015 Lea Tesoro / Opal Lei
Word of mouth
If you’re the service provider,
● Marketing to people at the moment they need you
● Which clients are likely to recommend you
If you’re a potential client,
● Whom to ask
● Friendship bias in reviews
● Comparison of providers
©2015 Lea Tesoro / Opal Lei
www.avahyr.com
One-stop shop
Comparable providers
Reviews
GOAL
THE place to find
service providers
Marketing Services, Virtually
www.avahyr.comavahyr @ gmail.com
opallei @ gmail.com