Download - Marketing the Experience
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Marketing the Experience
Using Social Media
Jeff RichardsonChief Transformational Engineer at Empowered Alliances
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The Experiential Learning Linkage
Copyright Empowered Alliances Pg 2
Actio
n
Reflection
Integrati
on
Continuation
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Empowered AlliancesConnecting People with a Purpose
Keynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self
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Communicate Concisely
Create & Share Your
Conference Morning tweet / FB status update
(140 characters)
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Why Use Social Media?
• Look at the numbers • 550 million active users on Facebook• YouTube is #2 largest search engine• Social media surpassed email for
communication between people• 32 hrs/month spent on Facebook
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Why Use Social Media?
• Look at the numbers • Communicates the EMOTIONS
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Why Use Social Media?
• Look at the numbers • Communicates the EMOTIONS• Cost Effective
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Social Media Strategies
Small group conversations…
How are you CURRENTLY using Social Media tools to market your
program?
What results are you getting?
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A Picture Paints a Thousand Words
What word
comes to mind?
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How many does a Video Paint?
Video Demo Here
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Engage Clients w/ Facebook Page
Brainstorming ways to engage
clients using Facebook tools
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Marketing Storytelling Plan
1. Focus Statement
2. Brainstorm Content Ideas
3. Organize Information
4. Map Story FlowChalleng
eSolution Results
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1. Define Focus Statement
What’s relevant to US?
Target Niche – Who to connect with
Differentiator(s) – What makes your program unique
Client Benefits – What’s in it for audience
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2. Brainstorm ContentOne idea per post-it-noteEncourages the free flow of ideasDon’t censor, inhibit, or prematurely
organize your thoughts (sort thru later)
Include any relevant info… ◦ Groups◦ Activities◦ Success
stories◦ References◦ Facts
◦ Events ◦ Statistics◦ Examples◦ Personaliti
es◦ Metaphor
s◦ Symbols◦ Studies◦ Quotes◦ Ect.
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3. Organize Information
Group ideas based on “themes” that emerge
Create a title for each group Prioritize the groups based on
importancePrioritize importance of ideas within
each group
Title
TitleTitleTitle
Title
#1#5
#4
#3
#2
1A 1D1C 1B
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4. Map Content Flow
Key Message
Key Points
Key Point
Key Message
Key Point
Key Point
Key Point
Key Message
Key PointPo
siti
on
S
tate
ment
Posi
tion
S
tate
ment
+ A
ctio
n
Lead audience to recommended conclusion