Download - Marketing Tips - TRAPS 2012
MARKETING TIPSCity of Grand Prairie
City of Arlington
Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington
Ryan Hegreness, City of Arlington
MARKETING TIPS
FACEBOOK FACEOFF• Friendly competition
between Grand Prairie and Arlington
• Encouraged residents to help!
• Both gained over 1,000 likes during the promotion
MARKETING TIPS
FACEBOOK ADS• Target market• Identify your customer• Set budget by
• Day• Campaign
• Increase awareness to page, event or special
MARKETING TIPSFACEBOOK POSTS• Targeted posts• Market
partnerships• Tag major
partners to gain additional coverage
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FACEBOOK POSTS• Caption Contest• Encourage
engagement
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FACEBOOK POSTS• Photo Contest• Engagement• Education• Promotions• Increase photo
stock
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FACEBOOK POSTS• Construction• Pro / Cons• Gain community
support• Generate
discussion• Increase
awareness of projects
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FACEBOOK APPS• Fan Exclusives• Deal Share• Show & Sell• Donate• Volunteering• Sweepstakes• Fan Offer – Coupons
MARKETING TIPSTWITTER• Micro Blog• Targeting handles for
industry• YMCAs, Private sector,
etc….• Geo-Targeting• Keyword tracking
• TweetDeck – Keyword traps
• Social event promotions
MARKETING TIPS
ANIMOTO• Free or Membership
Available• Templates for video
development• Authorized music • Upload photos and
video clips• Drag and drop• Publish to YouTube
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YOUTUBE
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GOOGLE ALERTS• What is being said
about you?• Monitor competitors
• Create a query• Google scans regularly• Emails results
MARKETING TIPS
GOOGLE AD WORDS• Target searches• Pay per click • Cost per impression
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GOOGLE AD WORDS• Add a few screenshots
MARKETING TIPS
FLOW• Work management system• Provides accountability• Improves communication• Tracks progress and notes• Web Based-In the Cloud• Available for iPhone / iPad
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SPLASH RADIO• Own radio station• Dept brand• Revenue generator
• Advertising• Concessions
• Market partners• Internal promotions
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FOURSQUARE• Location based• Check-in features• Offer specials• Collect badges• Provide tips and
recommendations
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ZENFOLIO• Photo storage• Sort and organize• Tag photos for
easy access• Sell photos• Ability for public to
place orders for products
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PINTEREST• Social pin board• Photo sharing • Market products• Connect people
through “things” they find interesting
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INSTAGRAM• Share photos• Filters to transform
look and feel• Distinctive feature
to square photos like old Polaroids
MARKETING TIPS
YELP / TRIPAVISOR• Location based• Review sites• Check-in• Specials offered• Many people are
checking before using a service
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SLIDESHARE• Marketing content• View Presentations• Interact with the
community• Increase public outreach• 58M visitors monthly
MARKETING TIPS
SLIDESHARE• screenshots
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LINKEDIN• Professional Networking• Join Groups• Ask questions• Meet fellow
professionals• Employment
opportunities• Research and education
MARKETING TIPS
SMARTPHONE APPS• Everyone is going mobile• New way for promotions• Residents and visitors• Find a park, trail, event• Facility rentals• Online registration• More…..
MARKETING TIPS
QR CODES• Connect• Videos• Promotions• Coupons• Social Media• Bring static print to
life
MARKETING TIPS
SMARTPHONE APPS• Fitness Trail• Promote Rec Center• Promote fitness lessons• Content development
MARKETING TIPS
SCA PROMOTIONS
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SCA PROMOTIONS
MARKETING TIPSGROUPON• Social buying• Deep discount• Direct to non-
peak times• Introduce to
new customers• Upsell• Customer
service
MARKETING TIPS
IDEAL GOLFER
MARKETING TIPSCONDUIT MOBILE•
MARKETING TIPSCity of Grand Prairie
City of Arlington
Kelly Eddlemon, City of Grand PrairieGary Packan, City of Arlington
Ryan Hegreness, City of Arlington