Marketwired: The Power of Influence:Social Media, Wall Street and What's Next
NIRI Annual Conference 2013
#NIRI #MARKETWIRED
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
2008 July 2012 April 2013 May 2013
Social Media, Wall Street and What’s Next
THREE CAMPS
averse to risk, change, and new technology
Social Media, Wall Street and What’s Next
the AVOID camp
Social Media, Wall Street and What’s Next
450 of the
TOP 500 COMPANIESforged ahead, creating investor pages
Social Media, Wall Street and What’s Next
lukewarm stance, slow to change, “the late majority”
the AUGMENT camp
Social Media, Wall Street and What’s Next
forward-leaning, early adopters
the INTEGRATE camp
AVOID AUGMENT INTEGRATE
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Where are you...
Social Media, Wall Street and What’s Next
Where are you...
TODAY?
Social Media, Wall Street and What’s Next
Where are you...
TOMORROW?
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
40%USE SOCIAL MEDIA
FOR INVESTMENT INFORMATION
Social Media, Wall Street and What’s Next
60%OF THOSE UNDER-40
ACCESS SOCIAL MEDIA AT WORK
Social Media, Wall Street and What’s Next
3XMORE LIKELY TO SAY
SOCIAL MEDIA IS CREDIBLE
THOSE UNDER-40 ARE
Social Media, Wall Street and What’s Next
53%SAY SEC ANNOUNCEMENT
WILL HAVE POSITIVE BENEFITS
Social Media, Wall Street and What’s Next
80%BELIEVE THE ANNOUNCEMENTwill result in more companies using social media to share information
Social Media, Wall Street and What’s Next
SO WHAT DOESTHIS MEAN?
Social Media, Wall Street and What’s Next
Wall Street isLISTENING
Social Media, Wall Street and What’s Next
Your investors areALREADY ACTIVE
on social channels
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
IT’S SO EASY A CAVEMAN CAN DO IT.
Social Media, Wall Street and What’s Next
CRITICAL CONSIDERATIONS
•Security•Integration•Simultaneity•Simplicity
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
190 COUNTRIES
184 LANGUAGES
Social Media, Wall Street and What’s Next
MONITOR•Reach•Sharing•Pickup•Effectiveness
Social Media, Wall Street and What’s Next
Social Media, Wall Street and What’s Next
HOW ARE YOU TAKING ADVANTAGE OF THE OPPORTUNITY?
Social Media, Wall Street and What’s Next
ARE YOU TAKING ADVANTAGE OF THE TOOLS?
Social Media, Wall Street and What’s Next
• IRO role has expanded•You have power to influence•Close the loop, understand the measure
ARE YOU TAKING ADVANTAGE OF THE TOOLS?
