Download - Marley Coffee Student Campaign
PROBLEM
SOLUTION
Marley Coffee was started in Jamaica by Bob Marley’s son, Rohan. The brand has a limited presence in U.S. stores and is missing a major opportunity to gain market share in the rapidly growing organic coffee industry.
Use Jamaican language and popular Bob Marley lyrics to emphasize the mellow, smooth, and lively qualities of Marley Coffee.
PACKAGING
net wt 340g (12oz)
ORGANICFAIR TRADE
Don’t be caught steppin’
to the wrong beat.
A combination so nice,
it got you jammin’
to the irie rhythm.
The floral notes & blueberry accents
be vibin’ in perfect harmony.
Sip it slowly & discover them hints of
cocoa ‘n spice.
Make way for the positive day.
Brew some
ONE LOVE
in your cup.
ONELOVE
Marley Coffee bags were redesigned in order to better communicate the unique flavor and vibe of the coffee through the use of Jamaican phrases and well-known Bob Marley lyrics.
These Marley Coffee branded spoons will be given to those who purchase a bag of coffee online or at a trade show.