Download - Maruti Suzuki India Ltd
Maruti Suzuki India Limited
Viraj Modi
Group MembersName Roll No.
Hardik Jain 13
Indira Jalgaonkar 15
Mitali Agrawal 29
Saumil Mehta 50
Vaibhav Desai 55
Viraj Modi 58
Viraj Modi
Indian Automobile Industry
Viraj Modi
An IntroductionOn the canvas of the Indian
Economy, Auto Industry occupies a prominent place.
Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and is capable of being the driver of economic growth.
A sound transportation system plays an important role in the country's rapid economic and industrial development.
Viraj Modi
Evolution of Automobile IndustryINITIAL YEARSManufacturing was licensedHigh Customs Duty on ImportsSteep Excise Duties and Sales TaxTwo major players: Premier Automobiles Ltd. and Hindustan Motors1980Entry of MUL, better product, with government SupportSeller’s MarketLong Waiting Periods
EARLY TO MID 1990sSeller’s Market and Long Waiting PeriodsDe licensing in 1993Removal of capacity restrictionsDecrease in Customs and ExciseAuto finance boom - more players (foreign banks and non-banking companies), better schemes
MID 1990s – 2008Buyers’ MarketIncrease in IndigenizationEasy Auto FinanceManufacturers diversifying into related activities: finance lease, fleet management, insurance and used car market
Hardik Jain
Key Players
Commercial vehicles
TATA Motors, Ashok Leyland, Swaraj Mazda,Mahindra & Mahindra ,Force motors, Eicher Motors
Passenger vehicle
TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra & Mahindra, Daimler Chrysler, Hindustan Motors..but we can make out maruti is a market leader with 50.37%
Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors
Three Wheeler Bajaj Auto, Piaggio India
Bajaj Auto, 24.4%
TVS Motors, 17.7%
Yamaha, 3.8%
Others, 5.8%
Honda Motors, 8.5%
Hero Honda, 39.8%
Maruti, 50.37
Hyundai, 19.17
Tata Motors, 17.19
Honda, 5.33
Others, 5.73
Two wheeler Passenger vehicle
Hardik Jain
The Passenger Car MarketPre-liberalization:
The Indian passenger car market was characterized by Government protection for a period of over four decades after independence. Prior to the 1990s, there was little choice for the Indian consumer as there were only a few major automobile manufacturers like Hindustan Motors, Premier Automobiles, and Maruti Udyog Limited.
Post-liberalization:Liberalization of the Indian economy in 1991 and
de-licensing of the passenger car industry in 1993 paved way for the entry of global players like Hyundai, Ford, General Motors, Toyota, Volkswagen, Daewoo, and Honda.
Hardik Jain
Maruti Suzuki India Ltd.
Mitali Agrawal
Company InformationMaruti Suzuki India Limited, a joint venture
between Suzuki of Japan and the Indian government, has dominated India's automobile market by providing a wide range of cars at affordable prices.
A change in management control from the Indian government to Suzuki, and intensive cost cutting and productivity improvement initiatives helped the company to strengthen its competitive position.
It has been the leader of the Indian car market for about two decades. Mitali Agrawal
Early HistoryIn the early 1980s, the Indian Government
decided to produce a small car, which would be within the buying reach of the Indian middle class.
Suzuki grabbed the opportunity with both hands and formed a joint venture with the government, called Maruti Udyog.
Maruti Udyog was incorporated in 1981.Maruti rolled out its first car, the Maruti 800,
with an 800 cc engine, in December 1983.
Indira Jalgaonkar
This model, targeted at the masses, was launched as the 'people's car'. The car became a runaway success.
Various successful models were launched subsequently.
Suzuki Motor Corporation and the government reached an agreement under which Maruti Suzuki Automobile was floated as a 70:30 joint venture company between Maruti Udyog and Suzuki Motor Corporation.
On 17 September 2007, Maruti Udyog was rebranded Maruti Suzuki India Limited.
Indira Jalgaonkar
Models of Maruti Suzuki India Ltd.Maruti 800: Launched - 1983
Maruti Omni: Launched - 1984
Maruti Gypsy: Launched - 1985
Maruti Alto: Launched - 2000
Maruti Wagon-R: Launched - 2002
Maruti Versa: Launched - 2003
Maruti Grand Vitara Launched – 2004
Indira Jalgaonkar
Models of Maruti Suzuki India Ltd.
Maruti Suzuki Swift: Launched – 2005
Maruti Zen Estilo: Launched - 2006
Maruti Suzuki SX4: Launched - 2007
Maruti Swift Dzire: Launched - 2008
Maruti A-Star: Launched - 2008
Maruti Suzuki Ritz: Launched - 2009Indira Jalgaonkar
SWOT Analysis
Saumil Mehta
STRENGTHS WEAKNESSES
Bigger name in the market
Trust of PeopleMaruti Udyog Ltd. is the
market leader for more than a decade.
Has a great dealership chain in the market.
Better after sales service Low maintenance cost of
vehicle as parts are easily available every where
Exports are not that good.
Lesser diesel models in the market compare to others
Global image is not that big
Saumil Mehta
OPPURTUNITIES THREATS
Great opportunities to go global with success of Swift and SX4 all over
Introduction of more diesel models. The diesel car segment is growing
Opportunity to grow bigger by entering into bigger car markets
Already a market leader so great opportunity to be the king of market in every stage of industry
Foreign companies entering market; so a bigger threat from MNCs.
To the market share, as many big names are coming in the industry
There is hardly any diesel models
Rs. 1 lakh – Rs. 1.5 lakh car (Tata Motors expects to sell the cheap car by the end of 2008. Many other companies are planning to come up with a car priced as low as the one by Tata Motors or even lower)
Saumil Mehta
Questionnaire
Vaibhav Desai
Research objectives
Which is the most commonly used car in the market.
What influences people to buy a particular car brand.
What is the penetration level of maruti suzuki in the market.
To identify customer needs.
Vaibhav Desai
1) Do you have a car ?a) Yes – 40%b) No – 60%
2) Do you use Maruti Suzuki? c) Yes – 62%d) No – 38%
Vaibhav Desai
yes no
Yes No
3)If Maruti, which Model do you use?
Vaibhav Desai
Model Rank
Maruti 800 1
Maruti Omni 5
Zen Estilo 8
Wagon R 2
Swift 3
Dezire 6
Versa 7
Sx4 4
Grand Vitara 9
4) What would influence your buying decision while buying a car? (Tick as many as applicable)
Vaibhav Desai
Factors Rank
Speed 6
Maintenance 4
Looks 3
Fuel Efficiency 2
Interiors 5
Price 1
Safety 7
5)Have you seen any promotional campaign of Maruti Suzuki ?
a) Yes – 90%b) No – 10%
Vaibhav Desai
Yes No
6)If yes which one do you like the most ?
Vaibhav Desai
Advertisement Rank
Men are Back 5
India comes home in a Maruti
2
Count on us 1
Live the moment 3
For the smarter race 6
You’re the fuel 4
7)Would you suggest any changes for Maruti suzuki in the following fields?
a) Styleb) Pricingc) Safety d) Qualitye) Any other (specify)
Vaibhav Desai
QUALITYSTYLEPRICESAFETY
8)Why not Maruti?
a) Looksb) Pricingc) Comfortd) Qualitye) Any other (specify)
Vaibhav Desai
Looks
Pricing
Comfort
Quality
Any Other
63%
10% 10
%7%
10%
9)Which car do you like the most ?
Vaibhav Desai
Car Rank
Honda City 1
Mahindra Logan 5
Tata Indigo 3
Chevrolet Avio 6
Hyundai Verna 2
Ford Fiesta 4
10)What influences you to buy your preferred Car?
Vaibhav Desai
Friends 1
Neighbors 3
Advertisements 2
Self Experience 4
11)While purchasing a car, what would you usually go for?
Vaibhav Desai
Luxury 1
Speed and Power 3
Looks 2
Safety 4
12)Most preferred Car is..
Vaibhav Desai
Car Rank
Honda 1
Mahindra 6
Tata 4
Chevrolet 7
Hyundai 3
Ford 5
Maruti 2
Something about you Name : _____________________________ Age group : 1. < 252. 25—343. 35-444. 45-545. >54 Income group : 6. <200,0007. 200,000-300,0008. 300000-4000009. 400,000-500,00010. >500,000
Address:
Vaibhav Desai
Thank You