Download - Maruti Suzuki sales and Distribution
-
8/10/2019 Maruti Suzuki sales and Distribution
1/21
-
8/10/2019 Maruti Suzuki sales and Distribution
2/21
Introduction
Maruti Udyog limited established in 1981.
First production commenced in 1983 Gurgaon, India
Competed with Hindustan motors by launching Maruti 800 in
1984.
On 17th September,2001 Maruti Udyog was renamed to
Maruti Suzuki India Limited.
It is subsidiary of Suzuki Motor Corporation of Japan.
Maruti has more than 6 million satisfied customers in India
http://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Gurgaon -
8/10/2019 Maruti Suzuki sales and Distribution
3/21
Contd
Joint venture agreement with Suzuki Motor in 1983 with 26% ofequity.
In 1987 Suzuki raises equity to 40%
In1992 Suzuki again raises equity up to 50%
And Maruti become a non-government organization managed on the
lines of Japanese management practices
-
8/10/2019 Maruti Suzuki sales and Distribution
4/21
About
Maruti has a network of 802 sales outlets across 555 cities all overIndia.
The service network covers 1335 towns and cities, bolstered by 2740
authorized service outlets
The company's change in strategyand emphasis on developing
effective marketing communications was their highlights.
Chairman : Mr. R. C Bhargava
CEO : Shinzo Nakanishi
-
8/10/2019 Maruti Suzuki sales and Distribution
5/21
Car Models
M 800 1984
OMNI GYPSY
-
8/10/2019 Maruti Suzuki sales and Distribution
6/21
Cont
BALENO
-
8/10/2019 Maruti Suzuki sales and Distribution
7/21
Cont..
VERSA
ZEN ESTIL
-
8/10/2019 Maruti Suzuki sales and Distribution
8/21
Cont..
-
8/10/2019 Maruti Suzuki sales and Distribution
9/21
LATEST CAR IN INDIA
KIZASHI SERVO
-
8/10/2019 Maruti Suzuki sales and Distribution
10/21
Their Pride
The sales figure in 1993 reached up to 1,96,820 vehicles.
The company produced one million vehicles in March 1994.
-The first Indian Company to cross this milestone.
Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of13.3% compared to 6,74,924 vehicles sold in 2006-07.
Their sales in the domestic market during march 2008 is 64,421 units.
Wagon R and Zen were ranked firstand thirdin the premiumcompact segment.
-
8/10/2019 Maruti Suzuki sales and Distribution
11/21
Why do customer likes Maruti?
Maruti ranked highest in customer satisfaction with after-salesservice.
True value
Driving school
Authorized service
station
Insurance (2OO2)
Genuine accessories
http://en.wikipedia.org/wiki/File:111020074704.jpg -
8/10/2019 Maruti Suzuki sales and Distribution
12/21
Attracting Customers by
Three compact car models - Alto, WagonR, and Zen -- competing with
Hyundai Santro, Tata Indica, and Fiat Palio.
In 2003,to attract customers Maruti launched novel offers like "Change
Your Life" campaign.
It also offered vehicle insurance for just
-Rupee One only
-
8/10/2019 Maruti Suzuki sales and Distribution
13/21
Strategy of Winning
Maruti is clearly an employer of choice for automotiveengineers and young managers from across the country. Nearly 75,000
.
People are employed directly by Maruti and its partners.
Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest
ever monthly export volume in the company's history. The company had sold a total of 61,247 vehicles in June 2008.
Marutisturnover rose 14.28 percent to Rs.21,453.86 crore last fiscal
from Rs.18,773.27 crore the year before.
-
8/10/2019 Maruti Suzuki sales and Distribution
14/21
Strategy of Winning
The basic objective behind establishing the vast distribution networkwas to reach the customers even in remote areas and deliver the
products of the company.
The company has formed the Dealer territories and the concept of
competition amongst these dealers has been brought about.
In 2003, to increase the competition the company implemented a
strategy for its dealers to increase their profitability levels.
Special awards were sometimes given by company for sales of special
categories.
-
8/10/2019 Maruti Suzuki sales and Distribution
15/21
Contd..
Maruti Suzuki had given an opportunity to dealers to make moreprofits from various avenues like used car finance and insurance
services.
-
8/10/2019 Maruti Suzuki sales and Distribution
16/21
Non Stop Maruti Express
Highway In 2001, Maruti started an initiative known as Non Stop Maruti
Express Highway. As a part of this initiative Maruti developed 255
customer service outlets along with 21 highway routes by 2001-02.
With an intention to provide fast service in less time Maruti had
offered Express Service Facility.
In the year 2008, Maruti had near about 2,500 rural dealer sales
executives, among the total 15,000 dealer sales executives.
-
8/10/2019 Maruti Suzuki sales and Distribution
17/21
Ref: www.marutisuzuki.com/pdf/Organaisational-profile.PDF
GM sales
-
8/10/2019 Maruti Suzuki sales and Distribution
18/21
DIVISION OF INDIA AS PER MARSUZUKI
EASTWEST
NORTH
SOUTH
WEST 1WEST 2
WEST 3 WEST 4
-
8/10/2019 Maruti Suzuki sales and Distribution
19/21
Market response
Number of 31 March 2011 31 March 2010 Increase
Sales Outlets 933 802 131 added
Cities covered by sales network 666 555 111 added
Service Stations 2946 2740 206 added
Cities covered by service network 1395 1335 60 added
Maruti Driving Schools 164 83 81 added
-
8/10/2019 Maruti Suzuki sales and Distribution
20/21
References
Mr. Dharam Pal Sharma, Assitant Manager(Sales)
www.marutisuzuki.com
Wikipedia
Google
http://www.marutisuzuki.com/http://www.marutisuzuki.com/ -
8/10/2019 Maruti Suzuki sales and Distribution
21/21