The Social Media Ecosystem
By Danielle [email protected]
How Content Ranks at NWFSocial Media
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years from now
Remember Why You’re There
• Research and Learning• Build Relationships• Improve Reputation• Issues Awareness• Driving Traffic• Actions Taken• Fundraising
Listen, Communicate, Create, Track
Good Way to Spend Time on Social Media
ListeningCommunicatingCreating/ExperimentingTracking
25%
35%
25%
15%
Using RSS Feeds to Listen
What do you need?
1. A Feed -> Go to a search page like google.com/blogsearch
2. Type in the keyword you’d like to track3. RSS the results
Searching for your issue
Become a Subject Matter Expert
Be Reciprocal! (Mutualistic and Symbiotic)
Photo by James Jordan, Flickr
Turn Failure…
Into Success!
Maintenance and Outreach
Organize Friends, Followers and Fans
Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff
Tweeting from All Over the Country
@NWFCalifornia
@NWFalaska
@OurPublicLands
@NWFPacific
@TXwater
@restorewetlands
@NWFTribalLands
Enhancing Your outreach
Create a Welcome Page with iframeshttp://bit.ly/iFrameTabs
Use Facebook as your page…
• Comment on other pages and photos• Respond to other comments
Measuring Social Media Efforts
Danielle BrigidaManager of Social MediaNational Wildlife Federation@starfocus or @nwf
Ways to Measure Social Media
• Web Analytics • Sharing Analytics• Subscribers• Linked Sites• Comments• Actions
Small Act’s Thrive
Measuring Individual Posts
Measure Several Accountswww.twentyfeet.com
Examples: Track Sharing Metrics
Know the specific analytics offered…
Tracking Network-Specific Analytics
Think about Trackable Objectives!
http://www.devonvsmith.com/2010/07/a-social-media-measurement-plan/
Notice Growth of Followerswww.twittercounter.com
New Facebook Insights
Measuring Facebook
Breakdown
• Fans <- Who your fans are• Reach <- Your total reach (through fans)• Who’s talking about this...
Robust Tracking
Guide: http://bit.ly/Fbinsights
Ways to Help NWF on Social Media
• Support content in Yammer and your colleagues
• Support the external community
• Track successes and
share what you’ve learned
1. Join Stumbleupon
• 15 Million Users• 85% in the US • Is consistently in the top traffic driver
for NWF
Stumbleupon sent 60,000 pageviews to NWF’s homepage last quarter.
2. Follow us on Foursquare.com/nwf
Great Social Media Resources