Transcript

DISCLAIMER

This is research.We might not ship it – ever.This is the exploration of a small design lab at eBay –not a commercial product.Please be restrained in your blogging ;)

My background

• EPIC Design Lab at eBay

• 8 years at Microsoft

• Microsoft Research, Windows, Social,

Kodu, Xbox

• 7 years indie design studio

• 5 years at Apple (Newton, MacOS)

the

Marketplaces

1 BILLION page views per day

Over 100 million active users worldwide

12 million unique visitors daily

A global presence in 39 markets

$66 billion GMV (Sales Volume)

70% of Sales are Fixed Price

100MPAYPAL CUSTOMERS

$130BCUSTOMER SPEND

Up from $56B in 2010 (42% Increase YOY)

$3,380 processed every second

eBay: Learning from games

Given: game mechanics = engagement

But that’s not all:

- Game graphics changing UI expectations

- Design departments looking like game studios

Culture, process, tools, and technology

Commerce boundaries are blurring

Online Offline

Merchants of all sizes struggling to keep up

Multi-channel

Globalcompetition

Pace ofinnovation

Demand Generation

Sole proprietors

Small and medium size businesses

Large merchants

Enable merchants to succeed in new commerce

eBay Inc: unifying commerce

Enable consumers to buy anything, anywhere, any how

Ebay.com/local

EPIC• A “code-first” exploratory prototyping team

• Veterans from Microsoft, Apple, Yahoo

• Bleeding-edge UX techniques within the browser

• HTML5, CSS 3D, Web GL, Three.js

• Emerging input modalities: touch, gesture, nui, passive

• Ubiquitous commerce

• Instrumenting & effecting the physical environment

Wiring a local shopping district - with physical, gaming, and commerce layers

Putting it together- Multiple kiosks

- Bluetooth & wi-fi beacons

- Map retail inventory

- Mobile apps as game tokens

Wiring a Shopping CommunityNetworked sensors and displays in a physical environmentMultiple ways to interact

Kiosk, phone, webExperiences span multiple devices

i.e. use your phone to carry “gems” between kiosksRetailers participate in the ecosystem

Sponsoring experiencesProviding rewards (freebies, discounts) for players

Multiple levels of engagementCasual play, shopping-focused, long-running games

Surface 2- Large (40”) touch screen

- Horizontal (table) or vertically mounted

- 100 simultaneous touches

- C# or Javascript

- Ruggedized glass

Catch Me If You CanWhat is it?

• Simple game for noobs

• Leaves drift down from a bag

• Catch 2 matching halves

• Avoid blank leaves

• Save the best 4

• Timed

• Leaves morph into coupons

Questions:

- Transfer coupon via qr code?

- Transmit face to retailer as coupon?

Face Recognition- Identify age and gender of player

- Recognize repeat visits

- Customize display automatically

- Login / checkin instantly

Deal CentralWhat is it?

• Automatically recognizes as you approach

• Offers personalized freebies and deals

• Tell us what you like by clicking tiles

• Builds 3D map showing route to booty

• Opt-in to send 3D map to your phone

Questions

- Face recognition?

- Gait recognition?

- Bluetooth ID? MAC address?

Projective Touchscreen- Very rugged

- Walls or windows

- Large display areas

- Can even be on floor

- Sensitive to IR

Celebrity Look BookWhat is it?

• Near-life-size fashion photo spreads

• Choose your favorite magazines

• Choose your favorite celebs

• Find out about the elements of their outfits

• Remix into your own cool outfit

• Get package deals on your custom outfit

• Shopping planner shows you where to visit

Skeletal Tracking & Gait Recognition- PC Kinect SDK

- Identify users by pose & motion

- Most people can be recognized by howthey walk from 1000 feet away

- (we’d have to work closer)

- *nightime or indoors only

FriendShop

FriendShop

FriendShop

FriendShop

“The future is here already, it’s just not widely distributed” – William Gibson

The Commerce LayerAll inventory, every store

Financial transactions phone-to-phone

Ask for anything, receive detailed steps:

“118 yards forward, store on your right”

“20% off if you buy w/in 30 mins”

No login required for most actions

Cell phone presence provides triggers & persistence

Tight security & privacy protection

Enter PIN on your own phone

The Gaming Layer• Three-of-a-kind, “snackable” casual games

• Attract attention to kiosk• Freebie payouts

• Card & casino games• Quests

• Visit multiple locations• Use phone to “tag” locations

• PVP• Opt-in combat via cellphone

• …and the apps: search, shop, messaging

What’s the status?- Building in the lab first

- Much learning around tech vs. sunshine

- Collaborating with UC Santa Cruz Game Design PhD program

- Short list of sites for pilot

- No guarantees – depends on experimentation


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