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La crescita di Airbnb in Italia e le sue sfide
MATTEO STIFANELLI/ SETTEMBRE 2017/ PKMF 2017
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Airbnb founders
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0M
20M
40M
60M
80M
2009 2010 2011 2012 2013 2014 2015 2016
80 M
40 M
16 M
6 M3 M0.8 M0.14 M0.021 M
Annual Growth in Airbnb Guest Arrivals
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Globally 200 million+ guest arrivals
190+ countries
4 million listings
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Italian market 5.6 million guest arrivals in 2016
340.000 listings
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How Home Sharing WorksYou show your room or house on the Airbnb website
1 List
A visitor views and commits to use it
2 Reserve
Airbnb securely handles all exchange of money
3 PayVisitor lives like a local in a neighborhood
4 Visit
Both sides rate the other to build trust & keep the system growing
5 Rate
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SIMILARITY VS REPUTATION
“Come on over”
“Hold my phone”
“Hold my baby”
1 - 3 REVIEWS
JUST LIKE ME TOTALLY DIFFERENT
10+ REVIEWS
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“Sharing economy is commerce with the promise of human connection”
Joe Gebbia
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Tourism is broken
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Magical + Easy
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People Places
Passions
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HOMES EXPERIENCES PLACES
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