![Page 1: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/1.jpg)
6Quick Tips M A X I M I Z E D O N O R S T O R I E S F O R N O N P R O F I T M A R K E T I N G
![Page 2: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/2.jpg)
You interviewed a donor for your newsletter and/or website...
But don’t stop there!
![Page 3: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/3.jpg)
A person’s heartfelt story is
c o n t e n tversatile
![Page 4: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/4.jpg)
of philanthropy outreach!
CENTERPIECE& can be the
![Page 5: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/5.jpg)
Here are 6 ideas to get you thinking
about repurposing & repositioning a donor story
![Page 6: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/6.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
PEER LETTERS
![Page 7: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/7.jpg)
Let’s say you work for a college and
f r o m t h e c l a s s o f ‘ 6 7 w h o ’ s i n c l u d i n g a b e q u e s t i n h e r w i l l .
S h e ’ s a l r e a d y a g r e e d t o b e f e a t u r e d a n d p h o t o g r a p h e d f o r t h e a l u m n i m a g a z i n e ’ s p l a n n e d g i v i n g “ a d v e r t o r i a l . ”
interviewed a donor
![Page 8: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/8.jpg)
You have all the content you need to
f r o m y o u r d o n o r t o o t h e r s i n t h e c l a s s o f ‘ 6 7 w h o m a y c o n s i d e r a b e q u e s t t o h o n o r t h e i r u p c o m i n g 5 0 t h r e u n i o n .
produce a peer letter
![Page 9: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/9.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
SOCIAL MEDIA
![Page 10: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/10.jpg)
Your donor story is
f o rperfect content
![Page 11: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/11.jpg)
Yes, you can use social media to reach and engage planned giving donors, but it should be part of a larger public relations strategy.
![Page 12: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/12.jpg)
Offer your story and photo to your organization’s marketing and communication staff and discuss how you can leverage this content for maximum impact.
![Page 13: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/13.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
A LARGER ARTICLE
![Page 14: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/14.jpg)
You can
f r o m s e v e r a l d o n o r s t o -r i e s f o r a l a r g e r a r t i c l e a b o u t p l a n n e d g i v i n g & p h i l a n t h r o p y .
pull quotes
![Page 15: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/15.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
WAYS-TO-GIVE GUIDE
![Page 16: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/16.jpg)
A donor story
a r e p e r f e c t f o r h u m a n i z i n g a w a y s - t o - g i v e g u i d e .
& photograph
![Page 17: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/17.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
YOUR NEXT EVENT
![Page 18: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/18.jpg)
Do you have aD i s p l a y a d o n o r s t o r y a n d p h o t o o n a n e a s l e !
Legacy Society table at events?
![Page 19: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/19.jpg)
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
STORY-BASED SURVEYS
![Page 20: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/20.jpg)
A highly effective way to gather new stories & engage longtime, consistent donors (your best planned giving prospects) is to do a survey.
![Page 21: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/21.jpg)
This isn’t a surveyabout your organization
it’s a story-based survey about the donors - and why they care about the causes related to your nonprofit’s mission.
![Page 22: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/22.jpg)
<
Did you find this slideshare helpful?
Print a colorful tip sheet to keep on hand
or share with staff!
*
![Page 23: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/23.jpg)
PEOPLE-CENTRIC MARKETING FOR NONPROFITSW W W. P G AG E N C Y.C O M
Claire MeyerhoffPresident
Diana GroszSenior Vice [email protected]
![Page 24: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/24.jpg)
Are your “spray & pray” marketing efforts
Let us design a microtargeted marketing campaign! You have EXCELLENT planned giving prospects BUT you need to reach them in a specific way...
falling flat?
![Page 25: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/25.jpg)
For instance,have you sent a peer bequest letter from a former board member to all past board members
orencouraged donors to make gifts of retirement plans or life insurance?
![Page 26: Maximize Donor Stories for Nonprofit Marketing](https://reader034.vdocument.in/reader034/viewer/2022042723/5882a4191a28ab92618b69d1/html5/thumbnails/26.jpg)
SCHEDULE A PHONE CONSULTATION WITH US TODAYA N D D O N ’ T WA S T E T I M E W I T H O L D - FA S H I O N E D ( A N D M U C H M O R E E X P E N S I V E ! ) P L A N N E D G I V I N G M A R K E T I N G
W W W. P G AG E N C Y.CO M/ P H O N E H E L P