Maximizing Value, Minimizing Risk
Emily Cote Marketing and Communications Specialist
A Little About CEO
Community Action Agency Primary service area is Rensselaer County Over 250 employees 10 Locations Over 20 unique programs and services
Our Social Media Profiles 4 Facebook Pages: 759 Total
Likes
2 Twitter Profiles: 531 Followers
1 LinkedIn Profile
1 YouTube Profile
Our Social Media Progress
CEO’s main Facebook within the last year:
106 New Likes– 31%
Weekly Total Reach – 176,488
Organic Daily Impressions – 62,867
4th most popular website referral source
How Social Works For Us
How Social Works For Us Offering individual programs a voice
How Social Works For Us CEO brand
Program brand
How Social Works For Us Recognizing expertise in program staff
How Social Works For Us
20 Likes Total Reach: 368
How Social Works For Us Leverage for fundraising
How Social Works For Us Including social as part of a sponsorship package
How Social Works For Us Interacting with important players
How Social Works For Us Promoting community partnerships
How Social Works For Us Putting faces to our mission
22 Likes Total Reach: 158
19 Likes 1 Share Total Reach: 266
Overcoming Challenges
Overcoming Challenges
Challenge #1: Creating lines of communication
Overcoming Challenges Sending out weekly news updates to staff
Overcoming Challenges Connecting with staff and their supervisors
Overcoming Challenges Empowering staff by giving them the tools they need
Overcoming Challenges Developing an intranet made for sharing
Overcoming Challenges Volunteering your own time
Overcoming Challenges Challenge #2: Safety and
policy
Overcoming Challenges Educating staff on what is and is not acceptable
Overcoming Challenges Navigating current social media policies from HR
Overcoming Challenges Putting clear, written policies in place
Overcoming Challenges Admin rights at various levels
Overcoming Challenges Regular monitoring
Set up push notifications
Overcoming Challenges Challenge #3: Consistency and branding
Overcoming Challenges Educating staff on branding and voice
Overcoming Challenges Creating a central point of content creation
Use templates and/or limit staff involvement in the creation of key branded elements
Questions? Thank you!